Digital Content/Marketing Manager

How to Apply

A cover letter is required for consideration for this position and should be attached as the first page of your resume. The cover letter should address your specific qualifications and interest in this position, outline skills and experience that directly relate to position requirements, and list links to relevant content management, social media campaign creation, presentations or case studies, and creative work samples. The materials you submit will be used to assess writing and creative skills during the initial screening process. Note that the system only allows for one single file attachment

Summary

The University of Michigan Social Media and Public Engagement office produced award-winning products and content that support the mission, vision, and values of the University of Michigan.

As Digital Content/Marketing Manager for the University of Michigan, you are keenly aware of the power of social media to shape conversations, drive engagement, and measure impact, you are an experienced content creator, community manager, an avid adopter of online trends, and a strong advocate of innovation. You have demonstrated skills in writing content, creating visual assets, implementing strategy, analyzing online conversation, and have successfully cultivated communities, increased organizational reach, and launched targeted campaigns.

A detailed project management mindset is vital in this role to ensure deliverables are on time and of high quality. You will consult with campus partners to prioritize efforts and help manage department workflow in a fast-paced environment where responsiveness, collaboration, and innovation are highly valued. Successful candidates will have previous experience in managing robust online communities, engaging with diverse stakeholders, and triaging emerging crises. You will work within the Office of the Vice President for Communications to elevate a global brand that serves as a standard of best practice across higher education. You will help to manage a talented team of content specialists and work in partnership with a wide array of cross-campus communicators, experts, and faculty. You will report directly to the Director of Social Media and Public Engagement.

On-campus work in Ann Arbor is required, including evening and weekend work when necessary. The Office of the Vice President for Communications offers flexible work arrangements for staff.

Responsibilities

• Write daily content, captions, alt text, descriptions, and posts designed to engage stakeholders around university research, initiatives, programs and events?
• Evaluate and deploy social/digital campaigns and identify new marketing opportunities to reach and engage stakeholders by understanding core needs, drivers, and new ways to reach target demographics in a continuously evolving digital landscape.
• Optimize and manage content performance for numerous social platforms (including Facebook, Facebook Groups, Facebook Workplace, Twitter, Instagram, Pinterest, Snapchat, Spotify, LinkedIn, TikTok and YouTube)
• Use best practices across channels or platforms through benchmarking and awareness of key trends.
• Ensure that all admissions marketing plans are consistent with the college's brand and messaging.
• Develop social media communications plans and author blog posts, best practices, and articles
• Collaborate with other departments inside the Office of the VP for Communications and with units across the campus
• Work with tight deadlines and adapt to changes
• Use project management skills to prioritize, initiate and complete projects and tasks
• Assist the director with the management of the department’s workflow and content development
• Use data and analytics to measure the effectiveness of campaigns and enhance content, platforms, audiences, time, and user experience.

Required Qualifications

• Bachelor's degree in communications, marketing, or a related field.
• 5+ years of combined social media, content creation, digital strategy, and writing experience
• 3+ years of applying project management skills at an expert level
• Knowledge of communications channels; publications, web, and multimedia with an understanding of online/social media strategy and savviness with platforms.

Desired Qualifications

• 3+ years managing online communities with over 50,000 followers
• Demonstrated expertise in copywriting
• Proficiency in Adobe Photoshop, Premiere Pro and After Effects; experience with Illustrator and Audition

Diversity, Equity and Inclusion

The Office of the Vice President for Communications seeks to recruit and retain a diverse workforce as a reflection of our commitment to serve the diverse people of Michigan, to
maintain the excellence of the University and to offer our students richly varied disciplines, perspectives and ways of knowing and learning.

Benefits at the University of Michigan

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous paid time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Application Deadline

Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

U-M COVID-19 Vaccination Policy

COVID-19 vaccinations, including boosters when eligible, are required for all University of Michigan students, faculty and staff across all campuses, including Michigan Medicine. This includes those working remotely. More information on this new policy is available on the Campus Blueprint website or the UM-Dearborn and UM-Flint websites.