College Marketing Director
Job Description
Benefits
- Disability insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Loan forgiveness
- Tuition reimbursement
- Wellness program
- Work from home
Full job description
Hiring Salary Range
$94,786 -$123,222 /annually, DOE
Grade
123
Work Schedule
Monday - Friday, 8am - 5pm; some evenings and weekends may be required
Summer Hours: Monday - Thursday, 7am-6pm
This position offers a hybrid work schedule, allowing for a combination of in-office and remote work days each week.
Work Calendar
12 Months
Maricopa Summary
Are you looking for a place to work where you can make a real difference in the lives of over 200,000 college students every year?
Would you like to be part of an organization that adds $7.2 billion dollars to the economy and supports nearly 100,000 jobs in the fastest growing county in the United States?
Whether you’re teaching, working, or learning Make It Happen At Maricopa County Community Colleges!
About Us
What's Currently Happening at Maricopa
- Many of our campuses have received grant awards through the National Science Foundation to improve undergraduate STEM Education: Hispanic-Serving institutions program (HSI Program).
- Commitment to diversity, inclusion, equity and employee groups to create an environment of shared governance
- One of the largest community college systems in the country
- 2020 Healthy Arizona Worksites Program recipient
- Named 19th Best Employer for Women by Forbes
- 2019 No. 42 in Arizona’s Best Employers
Campus Statement
GateWay Community College is a Hispanic Serving Institution with one of the most diverse student bodies in the Maricopa Community College district. Over 46% of our students indicate Hispanic heritage and better than half of the student population represents more than 40 countries.
GateWay Community College is seeking to attract candidates who want to help us continue building and sustaining an inclusive and equitable working and learning environment for all students, staff, and faculty. GateWay Community College understands that diversity is integral to excellence. We honor diverse experiences and perspectives, strive to create welcoming, inclusive, respectful learning environments, and promote access, opportunity and justice.
We are looking for equity-minded applicants who reflect, and demonstrate sensitivity to and understanding of, the diverse communities and populations that make Arizona a rich and vibrant place to live and work. When you join the team at GateWay, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice built on broad collaboration among faculty, staff, students, and community partners. In deciding whether to apply for a position at GateWay, you are strongly encouraged to consider whether your values align with our Vision, Mission, Goals, and Values.
Benefits
The Maricopa County Community College District (MCCCD) is committed to providing you with a competitive, comprehensive benefits program that provides the care you and your family need to lead healthy and productive lives. Our benefits are designed to provide support for every life stage and lifestyle in our community.
Benefits & Perks Options:
- 20 paid observed holidays
- Arizona State Retirement System (ASRS) & 12% Employee Contribution Match (Pension, Long Term Disability, and Health Insurance)
- Paid vacation, sick, and personal time
- Maricopa Employee Store: Perks & Gears (exclusive discounts and offers for Maricopa Community Colleges faculty and staff)
- Annual professional development growth funding
- Tuition reimbursement for employees and dependents
- Flexible work schedules
- Maricopa Employee Health & Wellness Program:
- Sight-On-Site Eye Care Services
- Diabetes Empowerment Education Program
- Mobile On-site Mammography Screenings
- Employee Assistance Program (EAP)
- Wondr™ online program that teaches clinically-proven, healthy habits that lead to less stress, better sleep, weight loss, and more
- Pre-Retirement Events
- Public Service Loan Forgiveness (may forgive the remaining balance on a federal student loan made directly by the U.S. Department of Education after qualifying).
- 10+ Maricopa Affinity Resource Employee Groups (Celebrates diversity, embraces inclusion, and supports employees, students, and community!)
Job Summary
The GWCC Marketing Director is responsible for developing, executing, and overseeing the strategy for all marketing and communication channels of the College. This role supports the missions and visions of both GWCC and the Maricopa County Community College District. The Director oversees all activities related to public information, advertising campaigns, public relations, out-of-home, and social media initiatives. They provide leadership in crafting and executing the College's strategic marketing, public relations, and branding plans, ensuring alignment with District requirements and messaging. This position is responsible for enhancing GWCC’s brand awareness and recognition within the external community to generate leads, increase enrollment, and improve retention; highlights and advances the programs and services of the College.
Applicants must provide a marketing portfolio that showcases successful, comprehensive marketing strategies developed for previous employers or clients. The portfolio should include target audience analysis, positioning, messaging, channel selection, campaign artwork (if applicable), budget allocation, tactics for implementation across various channels, and final outcomes and recommendations in a presentation format. Portfolios will be reviewed during the screening process, and applicants will be expected to discuss portfolios during 2nd interviews (portfolios will be scored by committee after the conclusion of 2nd interviews).
Applicants must include a portfolio with their resume and cover letter submission to be considered. No exceptions will be made.
Essential Functions
25% - Manages all data and analytics related to marketing, including Hubspot (CRM) data, Google Analytics, social media data, digital advertising analytics, etc. Oversees marketing budget and monitors expenditures related to marketing initiatives. Responsibility includes developing marketing budgets, tracking expenses, and ensuring cost-effective allocation of resources.
15% - Leads all public relations initiatives, including preparing and distributing press releases. Partners with the college's instructional and support areas to create and share positive news for internal and external audiences; responsible for crisis communication in collaboration with MCCCD's communications team and internal stakeholders.
15% - Collaborates with other units/departments to develop clear communication and promotional strategies; informs and consults with executive leadership regarding strategy, outcomes and trends, and offers suggestions and insights for continuous improvement. Performs other duties as assigned.
Minimum Qualifications
OR
An Associate’s Degree from a regionally accredited institution in marketing, advertising, public relations, communication or related field and seven (7) years of marketing and public relations experience that includes developing, managing and implementing marketing campaign strategies and objectives and two (2) years of management and supervisory experience.
OR
A High School Diploma/GED from a regionally accredited institution and nine (9) years of marketing and public relations experience that includes developing, managing and implementing marketing campaign strategies and objectives and two (2) years of management and supervisory experience.
Desired Qualifications
B. Experience leading a marketing team and overseeing the development and execution of the marketing strategy including working with external contractors
C. Experience utilizing multiple marketing technology tools that leverage data and analytics in decision-making, such as Google Analytics, HubSpot (or comparable CRM), social media, or other digital advertising analytics to enhance marketing and diversity efforts
D. Experience with optimizing online content through social media management, web design/content management, email marketing, and digital advertising
E. Experience with managing public relations communication in an enterprise level organization and/or public sector
F. Master’s degree or higher in Marketing, Public Relations, Communications or closely related field
Special Working Conditions
- Possession of a valid State of Arizona Class D driver's license is required; must meet minimum standards regarding driving: http://business.maricopa.edu/risk-management/motor-vehicle-usage/motor-vehicle-driving-requirements
- May be required to travel or be assigned to all GateWay locations
- May require some evenings or weekends
- May require prolonged periods of viewing a computer screen
- May be required to lift or carry up to #25 lbs
- MCCCD does not sponsor individuals for any type of work visas
How to Apply
Applicants are required to submit a cover letter and resume showing how the applicant meets the minimum and desired qualifications. All minimum requirements must be met at the time of the application.
Additional materials will not be accepted after the job posting has closed.
Missing materials or incomplete employment history will not be considered.
Please ensure your materials clearly provide the following information.
- Clearly illustrate how prior experience, knowledge and education meet the minimum and desired qualifications for this position.
- Indicate whether former or current employment is Full-Time or;
- Part-Time employment, to include Adjunct or Associate Professor (must include number of hours worked, contact hours or load)
- Provide employment history in a month/year format (e.g., 09/07 to 10/11) including job title, job duties, for each position held and name of employer for each position.
- Three professional references, preferably current and/or former supervisors. If references are not provided in the resume upon application, they will be requested at time of interview.
Additional Requirements
Applicants must include a portfolio with their resume and cover letter submission to be considered. No exceptions will be made.
Applicants that have advanced to interview status will be required to submit a writing assessment immediately following the first round of interviews. Each interviewee will receive detailed instructions at the close of their interview and be allotted a 30 minute window to complete the assessment. Assessments will be scored by the interview committee.
Posting Close Date
Open until filled. First Review on July 15, 2024.
Applications received after the review date may not be screened
EEO, Title IX, & Clery Act
Maricopa County Community College District (MCCCD) will not discriminate, nor tolerate discrimination in employment or education, against any applicant, employee, or student because of race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship status (including document abuse), age, disability, veteran status or genetic information.
Title IX of the Education Amendments of 1972, states: "No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal financial assistance."
The policy of the MCCCD is to provide an educational, employment, and business environment free of gender discrimination. Incidents of misconduct should be reported to the college Title IX Coordinator, as outlined in policy, contact information is available at this link Title IX Coordinators.
The Clery Act is a Federal law requiring United States Colleges and Universities to disclose information about crime on and around their campuses. Crime reporting data for each of the Maricopa Community Colleges, as required under the Clery Act, is available at this link Clery Act.
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