Associate Director of Admission & Admission Operations - Massachusetts College of Liberal Arts
Job Description
Location: North Adams, MA Category: Administrative Posted On: Mon Dec 11 2023 Job Description:
MCLA is accepting applications for an Assistant Director of Admission & Admission Operations. The Associate Director of Undergraduate Admission and Admission Operations shall support all aspects of undergraduate admission operations and student recruitment at MCLA (Massachusetts College of Liberal Arts), including identifying, recruiting, selecting, and enrolling qualified undergraduate students. The Associate Director of Admission and Operations is responsible for the technical configuration, maintenance, and oversight of the Customer Relationship Management (CRM) application and environment, currently Technolutions Slate.
DETAILED STATEMENT OF DUTIES AND RESPONSIBILITIES:
Enrollment Management
Responsible for the coordination, implementation, training, and supervision of staff for new student recruitment.
Monitors staff performance to meet or exceed department goals and objectives.
Completes performance evaluations as well as determines targets and goals for staff assigned.
In collaboration with the Director of Admission, determines appropriate admission standards to meet enrolment goals, oversees the file review process for first year and transfer applicants and ensures that goals and recruitment practices are in line with institutional goals.
Works with the Director of Admission to implement strategies to increase inquiries, applicants and enrollment of students using all admission systems including, but not limited to, SIS, CRM, and AI technologies, as well as College Board and Common Application.
Collaborates with the Director of Admission to develop and implement strategies to recruit students to targeted first year programs and other onboarding programs with Academic Affairs and Student Affairs.
Participate in professional opportunities to ensure awareness of the latest and best practices for college admissions and recruitment, including research activities that assist in understanding student trends, needs, and interests.
Admission Operations
Optimize the Admission Office utilization of the Technolutions Slate CRM.
Serve as the technical and functional lead within Admission Office for Technolutions Slate CRM and BANNER.
Work closely with information technology on system implementation and integration when necessary.
Manage data integration between Slate and Banner, including creating and managing source configuration, creating and scheduling document exports for applicants.
Create import and export source formatting for Slate CRM, which includes bringing in data from various additional Enrollment Management vendors.
Manage process for semester-based revisions to data on the application.
Manage and perform data integrity assurance tasks to ensure commonality regularly between all student information systems.
Responsible for development of queries, forms, configurations and reports used by admission counselors.
Deliver ongoing training related to best practices with Technolutions Slate for admissions and other key university departments.
Act as liaison between undergraduate admissions and various departments on campus who utilize Slate for their operation.
Works with the Director of Admission to provide reports and updates to Executive Director of Enrollment Management, the Vice President for Strategic Initiatives, President, and Board of Trustees.
Work collaboratively with Institutional Research and Information Technology to report accurate data.
Partner with the Director of Admission, in managing the relationships with admission inquiry generating vendors.
Oversee the inquiry pool coding, tracking and communication flow.
Assist with the development, implementation and oversight of activities to include on and off campus events such as open houses and admitted student days to encourage prospective first year and transfer student enrollment and school/college counselor awareness of MCLA.
Outreach and Communications
Develops proficiency and provides staff training in the use of the Customer Relations Management software (CRM) to aid in outreach to all prospective students.
Aids the Director of Admission with the management of all application data including data entry, tracking, and reporting.
Assists the Director of Admission with the creation of communication plans for all funnel populations including inquiries, prospects, and applicants.
Maintains a communication calendar that includes all stages of the admission cycle from prospect status through enrollment.
Collaborates with college designer to create marketing communication materials for use on social media platforms, email communications and print media.
Recruitment
Represents the College at various recruitment events such as high school visits, college fairs and community college visits as needed.
Meets with prospective students and conducts individual interviews and group information sessions.
Responsible for identifying opportunities to develop relationships with high school and college counselors to enhance and open opportunities for first year and transfer students.
Responsible for daily follow-up, communication, and advising of students throughout application process.
File Review
Evaluates first year and transfer applicants from territory and all readmit applicants in accurate and timely fashion, reviews academic credentials and renders admissions decisions as mandated by the College's admissions standards.
Responsible for follow-up and advising of students through admission process.
Utilizes student records system/admissions tracking to maintain application data in an accurate manner.
Responsible for updating student information with admissions decisions and statistical characteristics.
Manages awarding of scholarships within recruitment territory, including merit based and foundation scholarships.
MCLA is accepting applications for an Assistant Director of Admission & Admission Operations. The Associate Director of Undergraduate Admission and Admission Operations shall support all aspects of undergraduate admission operations and student recruitment at MCLA (Massachusetts College of Liberal Arts), including identifying, recruiting, selecting, and enrolling qualified undergraduate students. The Associate Director of Admission and Operations is responsible for the technical configuration, maintenance, and oversight of the Customer Relationship Management (CRM) application and environment, currently Technolutions Slate.
DETAILED STATEMENT OF DUTIES AND RESPONSIBILITIES:
Enrollment Management
Responsible for the coordination, implementation, training, and supervision of staff for new student recruitment.
Monitors staff performance to meet or exceed department goals and objectives.
Completes performance evaluations as well as determines targets and goals for staff assigned.
In collaboration with the Director of Admission, determines appropriate admission standards to meet enrolment goals, oversees the file review process for first year and transfer applicants and ensures that goals and recruitment practices are in line with institutional goals.
Works with the Director of Admission to implement strategies to increase inquiries, applicants and enrollment of students using all admission systems including, but not limited to, SIS, CRM, and AI technologies, as well as College Board and Common Application.
Collaborates with the Director of Admission to develop and implement strategies to recruit students to targeted first year programs and other onboarding programs with Academic Affairs and Student Affairs.
Participate in professional opportunities to ensure awareness of the latest and best practices for college admissions and recruitment, including research activities that assist in understanding student trends, needs, and interests.
Admission Operations
Optimize the Admission Office utilization of the Technolutions Slate CRM.
Serve as the technical and functional lead within Admission Office for Technolutions Slate CRM and BANNER.
Work closely with information technology on system implementation and integration when necessary.
Manage data integration between Slate and Banner, including creating and managing source configuration, creating and scheduling document exports for applicants.
Create import and export source formatting for Slate CRM, which includes bringing in data from various additional Enrollment Management vendors.
Manage process for semester-based revisions to data on the application.
Manage and perform data integrity assurance tasks to ensure commonality regularly between all student information systems.
Responsible for development of queries, forms, configurations and reports used by admission counselors.
Deliver ongoing training related to best practices with Technolutions Slate for admissions and other key university departments.
Act as liaison between undergraduate admissions and various departments on campus who utilize Slate for their operation.
Works with the Director of Admission to provide reports and updates to Executive Director of Enrollment Management, the Vice President for Strategic Initiatives, President, and Board of Trustees.
Work collaboratively with Institutional Research and Information Technology to report accurate data.
Partner with the Director of Admission, in managing the relationships with admission inquiry generating vendors.
Oversee the inquiry pool coding, tracking and communication flow.
Assist with the development, implementation and oversight of activities to include on and off campus events such as open houses and admitted student days to encourage prospective first year and transfer student enrollment and school/college counselor awareness of MCLA.
Outreach and Communications
Develops proficiency and provides staff training in the use of the Customer Relations Management software (CRM) to aid in outreach to all prospective students.
Aids the Director of Admission with the management of all application data including data entry, tracking, and reporting.
Assists the Director of Admission with the creation of communication plans for all funnel populations including inquiries, prospects, and applicants.
Maintains a communication calendar that includes all stages of the admission cycle from prospect status through enrollment.
Collaborates with college designer to create marketing communication materials for use on social media platforms, email communications and print media.
Recruitment
Represents the College at various recruitment events such as high school visits, college fairs and community college visits as needed.
Meets with prospective students and conducts individual interviews and group information sessions.
Responsible for identifying opportunities to develop relationships with high school and college counselors to enhance and open opportunities for first year and transfer students.
Responsible for daily follow-up, communication, and advising of students throughout application process.
File Review
Evaluates first year and transfer applicants from territory and all readmit applicants in accurate and timely fashion, reviews academic credentials and renders admissions decisions as mandated by the College's admissions standards.
Responsible for follow-up and advising of students through admission process.
Utilizes student records system/admissions tracking to maintain application data in an accurate manner.
Responsible for updating student information with admissions decisions and statistical characteristics.
Manages awarding of scholarships within recruitment territory, including merit based and foundation scholarships.
Job Requirements:
Bachelor's degree required.
At least 2 years of experience working in a higher education admissions/recruitment department.
Experience with event planning.
Experience overseeing campus visits.
Experience supervising student workers.
Familiarity with higher education information systems and/or customer relationship management (CRM) software (i.e., Banner, Technolutions Slate).
Proficiency in Microsoft Office including Word, Excel, PowerPoint, Outlook.
Ability and willingness to travel throughout the recruitment seasons.
Strong written and oral communication skills, public speaking experience.
Quantitative skills and the ability to analyze data for purposes of admissions recruitment.
Ability to manage and prioritize multiple tasks.
Ability to work effectively with others to meet institutional enrollment goals.
Creatively and accurately articulate the goals of a liberal arts college.
Familiarity with MCLA and program offerings preferred.
Valid driver's license.
Bachelor's degree required.
At least 2 years of experience working in a higher education admissions/recruitment department.
Experience with event planning.
Experience overseeing campus visits.
Experience supervising student workers.
Familiarity with higher education information systems and/or customer relationship management (CRM) software (i.e., Banner, Technolutions Slate).
Proficiency in Microsoft Office including Word, Excel, PowerPoint, Outlook.
Ability and willingness to travel throughout the recruitment seasons.
Strong written and oral communication skills, public speaking experience.
Quantitative skills and the ability to analyze data for purposes of admissions recruitment.
Ability to manage and prioritize multiple tasks.
Ability to work effectively with others to meet institutional enrollment goals.
Creatively and accurately articulate the goals of a liberal arts college.
Familiarity with MCLA and program offerings preferred.
Valid driver's license.
Additional Information:
This is a full-time, benefits-eligible, position in the APA bargaining unit. Salary range is $60,000-$65,000.
Massachusetts College of Liberal Arts strongly encourages employees to be up to date with their COVID-19 vaccinations. The Centers for Disease Control recommendation is that everyone aged 6 and up should get 1 updated Pfizer-BioNTech or Moderna COVID-19 vaccine, regardless of whether they've received any original COVID-19 vaccines.
Massachusetts College of Liberal Arts complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodations to qualified applicants and employees with disabilities. Should you need to request a reasonable accommodation for the application process, please email Barbara Chaput, Chief Human Resources Officer.
Massachusetts College of Liberal Arts is deeply committed to fostering a community of excellence, equity, diversity, and inclusion. We provide equal access to educational, co-curricular and employment opportunities for all applicants, students, and employees regardless of race, color, religion, national origin, age, disability, gender, sexual orientation, gender identity, gender expression, genetic information, marital or parental status, veteran status, or membership in any other legally protected class. Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any educational program or activity that they operate, which extends to admission and employment.
Inquiries about Title IX, Equal Opportunity, or ADA/504 and other non-discrimination policies may be directed to MCLA's Title IX Coordinator and Equal Opportunity Officer, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both.
Justin MacDowell
Title IX Coordinator and Equal Opportunity Officer
375 Church Street, North Adams, MA 01247
Phone: (413) 662-5571
justin.macdowell@mcla.edu
U.S. Department of Education, Office for Civil Rights
33 Arch Street, 9th Floor Boston, MA 02119-1424
Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172
OCR.Boston@ed.gov
This is a full-time, benefits-eligible, position in the APA bargaining unit. Salary range is $60,000-$65,000.
Massachusetts College of Liberal Arts strongly encourages employees to be up to date with their COVID-19 vaccinations. The Centers for Disease Control recommendation is that everyone aged 6 and up should get 1 updated Pfizer-BioNTech or Moderna COVID-19 vaccine, regardless of whether they've received any original COVID-19 vaccines.
Massachusetts College of Liberal Arts complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodations to qualified applicants and employees with disabilities. Should you need to request a reasonable accommodation for the application process, please email Barbara Chaput, Chief Human Resources Officer.
Massachusetts College of Liberal Arts is deeply committed to fostering a community of excellence, equity, diversity, and inclusion. We provide equal access to educational, co-curricular and employment opportunities for all applicants, students, and employees regardless of race, color, religion, national origin, age, disability, gender, sexual orientation, gender identity, gender expression, genetic information, marital or parental status, veteran status, or membership in any other legally protected class. Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any educational program or activity that they operate, which extends to admission and employment.
Inquiries about Title IX, Equal Opportunity, or ADA/504 and other non-discrimination policies may be directed to MCLA's Title IX Coordinator and Equal Opportunity Officer, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both.
Justin MacDowell
Title IX Coordinator and Equal Opportunity Officer
375 Church Street, North Adams, MA 01247
Phone: (413) 662-5571
justin.macdowell@mcla.edu
U.S. Department of Education, Office for Civil Rights
33 Arch Street, 9th Floor Boston, MA 02119-1424
Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172
OCR.Boston@ed.gov
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