Position Details

Position Information

Recruitment/Posting Title	Assistant Director of Marketing & Communications
Job Category	Staff & Executive
Department	School of Business - Cmd
Overview	Ranked #61 in U.S. News & World Report’s list of Best Public Colleges and Universities, Rutgers University–Camden is a diverse, research-intensive campus of approximately 6,100 students at the undergraduate, graduate, and doctoral levels and 1,100 faculty and staff members. Located in Camden, N.J., directly across the Delaware River from Philadelphia, the university is uniquely situated to serve the local community while achieving global reach. A U.S. Department of Education-designated Minority Serving Institution, the university thrives due to a supportive culture that helps students achieve their goals and fosters collaboration among employees. Rutgers–Camden is recognized as a national model for civically engaged urban universities and was selected by the Carnegie Foundation for the Advancement of Teaching for a Community Engagement classification. Washington Monthly magazine has ranked Rutgers University–Camden among its “Best Bang for the Buck” universities and best national research universities. Recently, Rutgers–Camden earned Carnegie classification as an R2 research university due to a high volume of internationally recognized research, creative output, and scholarly activity. The Rutgers School of Business-Camden’s (RSBC) mission is to develop ethical, inclusive, and transformative business leaders. As one of two leading business schools in Rutgers University, RSBC is deeply entrenched as a key partner with South Jersey corporations and communities. Our excellent faculty are subject matter experts whose intellectual contributions enrich academia and the practice of business. RSBC’s graduate and undergraduate programs reflect a healthy mix of on-campus and online programs that develop our workforce and future leaders with the most current business knowledge and practice. Our commitment to diversity is reflected in our students, faculty, and staff, as well as our creation of an inclusive environment that delivers rich learning opportunities and experiences which cares for the whole person. RSBC’s location provides access to more than 30 Fortune 500 companies in the New Jersey-Philadelphia region. The Small Business Development Center and Professional and Executive Education (PEER) units provide value-added partnerships with corporate and community stakeholders that enrich both our teaching and research. The integration of excellence in teaching, research, and service positions RSBC as a powerhouse at a regional and national level.
Posting Summary	The Rutgers School of Business–Camden (RSBC) is seeking an Assistant Director of Marketing & Communications to join the school’s recruiting team. This role will oversee the various marketing and recruiting activities for all undergraduate and graduate programs offered by RSBC, as well as new programs. Reporting to the Director of Operations and Administration, this position will lead, strategize, manage, develop, and execute marketing strategies and advertising campaigns to promote these programs, as well as oversee web and digital content, with goals of driving engagement and increasing the interest of prospective students. The role will be responsible for helping to craft the overarching marketing plans for RSBC, ensuring an appropriate mix of traditional marketing and social media within the marketing strategies and campaigns, developing social media campaigns, as well as carrying out the execution of the marketing strategy for paid advertising and organic social media daily. Further, the Assistant Director will track and monitor trends to ensure the distribution of marketing across outlets and programs. This position is seen as a critical component for strengthening the unit’s overarching marketing campaign to help generate revenue growth and consistent branding and visibility for RSBC. In addition to the development of the marketing campaigns, the Assistant Director will be responsible for RSBC’s brand management. This includes monitoring the use of the Brand Identity Guidelines, managing the content in marketing collateral and on the website, and facilitating communication and outreach to our alumni, corporate partners, and the community at large. The position is responsible for supporting the growth of enrollment for all RSBC degree programs. The individual in this role will work closely with the Dean, the Associate Dean for Undergraduate Programs, the Associate Dean for Graduate Programs, the Director of Operations and Administration, other members of RSBC’s staff/administration, as well as the Rutgers University-Camden Admissions and Marketing and Communication teams, and third parties to elevate the School’s presence via all marketing outlets to grow enrollment.
Position Status	Full Time
Hours Per Week
Daily Work Shift	Day
Work Arrangement	Consistent with the current application of Rutgers Policy 60.3.22, this position may be eligible for a hybrid work arrangement. The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 through August 31, 2024. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at https://futureofwork.rutgers.edu .
FLSA	Exempt
Grade	06
Position Salary	Starting salary will be commensurate with qualifications and experience, within university policy and salary schedules, as well as departmental budgets.
Annual Minimum Salary	76702.000
Annual Mid Range Salary	97086.500
Annual Maximum Salary	117471.000
Standard Hours	37.50
Union Description	Admin Assembly (MPSC)
Payroll Designation	PeopleSoft
Benefits	Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview . Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
Seniority Unit
Terms of Appointment	Staff - 12 month
Position Pension Eligibility	ABP

Qualifications

Minimum Education and Experience	Bachelor’s degree in English, journalism, communications, marketing, or a related field, or an equivalent combination of education and/or experience that demonstrates comprehensive knowledge, skill, and understanding of writing, editing, proofreading, publishing, marketing, organizational coordination, and/or facilitation.
Certifications/Licenses
Required Knowledge, Skills, and Abilities	Minimum of 5 years of relevant experience in a communications, editorial, or marketing role. Must be knowledgeable of current social media and interactive management systems. Requires relevant experience in an administrative function, social media platform proficiency, good communication and interpersonal skills, and computer literacy. Excellent communication skills, both written and verbal. Creativity, flexibility, and the ability to communicate and work effectively and efficiently with diverse groups within RSBC and Rutgers–Camden, including administrators, faculty, staff, students, and alumni. Ability to lead groups and be decisive. Collaborative skills to accept and incorporate ideas into strategies. Time management and organization in order to meet strict deadlines. Ability to recognize trends and stay ahead of them. Demonstrated knowledge of developing and maintaining website content and the latest trends and best practices in content strategy and user experience design. Familiarity with content management systems, such as Drupal or WordPress for publishing and managing web content. Understanding of user experience design principles and the ability to design user experiences that are optimized for user engagement and conversion. Knowledge of SEO best practices. Experience with analytics tools, such as Google Analytics 4. Ability to analyze data to measure effectiveness and make recommendations to optimize content. Superior writing and editing skills. Exhibits strong attention to detail and organization. Self-motivated go-getter with a positive attitude. Strong problem-solving and decision-making skills with the ability to “roll up sleeves” and execute program deliverables. Completes work independently and collaboratively. Ability to manage multiple projects in a fast-paced, deadline-driven environment. Is able to seek out information and solutions to problems.
Preferred Qualifications	Five years of relevant experience as a marketing/communications professional at an institution of higher education. Digital advertising experience, including Google Adwords and geo-targeted ads, preferred. Experience with Salesforce is also a plus.
Equipment Utilized	The position requires proficiency with and seamless navigation of all current social media platforms, including but not limited to Twitter, Facebook, Instagram, LinkedIn, Snapchat, Google Adwords, YouTube, etc. Applicants should also be familiar with content management systems (e.g., Drupal or WordPress, and Elementor).
Physical Demands and Work Environment	Position may be required to work evenings and weekends upon occasion. Candidates are also asked to be willing to use a personal car for work travel.
Special Conditions

Posting Details

Posting Number	23ST2393
Posting Open Date
Special Instructions to Applicants	Please include/upload a Writing Sample and Samples of Marketing Collateral
Regional Campus	Rutgers University-Camden
Home Location Campus	Rutgers University-Camden
City	Camden
State	NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees , Rutgers University requires all prospective employees to provide proof that they are vaccinated against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Rutgers University may require certain prospective employees to receive an updated (bivalent) vaccine dose. Under Policy 100.3.1 Immunization Policy for Covered Individuals , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement