Description:

V Foundation Overview

We are looking for colleagues who want to make a difference. Are you ready to join a team whose work impacts the world by funding game-changing cancer research and saving lives? The V Foundation for Cancer Research, co-founded by legendary basketball coach and announcer Jim Valvano and ESPN, provides a fun and rewarding environment where your work supports our vision - Victory Over Cancer®. The V Foundation is a diverse community where employees build internal and external relationships and are valued for their ideas and contributions. We offer a flexible, hybrid work environment and phenomenal benefits including 100% of healthcare costs covered for you and your family and an open paid time off plan.

Job summary overview

The Director of Content and Strategy is responsible for producing and maintaining content that engages our target audiences and improves understanding of our mission of funding game-changing research and all-star scientists to accelerate victory over cancer and save lives.

It is essential that our content aligns with our brand, is effectively curated and shared across all of our channels (primarily website, email, social media, direct mail) and illustrates our impact in the cancer research space. The content strategist will focus on cross-channel storytelling and help manage the editorial calendar.

The individual will also create content to tell the stories of our researchers, people who are cancer thrivers, our ambassadors and other supporters of the V Foundation and write content for our e-newsletter to demonstrate the impact of V Foundation funding.

Video is an important element of our content strategy, so the Director of Content and Strategy will lead our video production work to ensure compelling stories – that we can utilize as evergreen content – are captured throughout the year at V Foundation events. Video includes the management of our podcast/vodcast series which connects with leaders in sports, entertainment and cancer research.

This role is essential in supporting overall brand strategy from an owned content perspective, aligning content under our core pillars of events, partnerships, the impact of our research, and telling inspiring stories.

Key responsibilities

• Content Strategy (30%):
• Ensure our content is telling the story of our mission, to the right audiences at the right time, across key channels (primarily website, social media, e-mail and direct mail) in support of our overall brand strategy.
• Get our stories of impact in front of new audiences, and connect our content with influencers (partners, researchers/doctors, board members, sports personalities).
• Manage our editorial calendar, the day-to-day operations of our editorial platforms, and lead the production flow of content across our marketing ecosystem to ensure content is flowing smoothly through its management and optimization.
• Work with our digital, direct marketing and events teams to deliver stories that are aligned with the V Foundation’s goals.

• Content Creation (45%):
• Coming up with editorial ideas and making connections to write content about our researchers and cancer survivors, ambassadors and other supporters of the V Foundation.
• Assessing content results by platform, ideating and optimizing based on key learnings.
• Ability to write content by platform, primarily for our website, social media channels and e-newsletter.
• Work to ensure we can maximize every piece of content we produce (ex: snackable content from longer-form pieces).

• Video (25%):
• Lead the video production work we create throughout the year – 1 to 2 podcasts/vodcasts per month, interviews with researchers, athletes, partners and ambassadors and long-form content/profile stories on cancer survivors who have benefitted from V Foundation research.
• Make sure every video piece we have can be broken down into content across digital channels and can be utilized throughout the year in different ways.

Success will be measured by increases in the following metrics listed below:

• Content performance (impressions, traffic, time on site, podcast downloads, impact on driving donations)
• E-newsletter subscriber growth and impact on web traffic
• Social media engagement
• Cross-channel alignment of storytelling

Requirements:

Experience and skills needed

• 4-6+ years of proven experience in content marketing with a focus on digital
• Bachelor’s degree in English, Journalism, Communications or a related field
• A clear written and spoken communicator who can adjust tone and style based on audiences, channels and platforms
• Excellent copywriting skills
• Video production/editing skills, experience with video editing software (ex: Adobe Premiere Pro)
• Understanding of on-page SEO principles and best practices
• Strong organization skills
• Ability to work independently and creatively
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Proactive in seeking out and sharing new content ideas that will drive our mission forward