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Marketing Specialist
Rutgers University in New Brunswick, New Jersey
 
 
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Date Posted 05/11/2022
Category
Admin-Public Relations, Marketing and Communications
Employment Type
Application Deadline Open until filled
 
 
 
 
 

Position Details
Position Information


Recruitment/Posting Title Marketing Specialist
Job Category Staff & Executive
Department School of Business - Cmd
Overview
Rutgers University–Camden is a diverse, research-intensive campus of approximately 7,400 undergraduate and graduate students and 1,100 faculty and staff members located in Camden, N.J., directly across the Delaware River from Philadelphia. The campus thrives with a supportive culture that helps students achieve their goals and fosters collaboration among employees. The university is recognized as a national model for civically engaged urban universities and was selected by the Carnegie Foundation for the Advancement of Teaching for its Community Engagement classification. Washington Monthly magazine consistently ranks Rutgers University–Camden among its “Best Bang for the Buck” universities and best national research universities. Recently, Rutgers–Camden earned Carnegie classification as an R2 research university.
The Rutgers School of Business-Camden’s mission is to develop ethical, inclusive, and transformative business leaders. As one of two leading business schools in Rutgers University, RSBC is deeply entrenched as a key partner with South Jersey corporations and communities. Our excellent faculty are subject matter experts whose intellectual contributions enrich academia and the practice of business. RSBC’s graduate and undergraduate programs reflect a healthy mix of on-campus and online programs that develop our workforce and future leaders with most current business knowledge and practice. 
Our commitment to diversity is reflected in our student, faculty, and staff, as well as how we create an inclusive environment that delivers rich learning opportunities and experiences and cares for the whole person. RSBC’s location provides access to more than 30 Fortune 500 companies in the New Jersey-Philadelphia region.  The Small Business Development Center and Executive Education units provide value-added partnerships with corporate and community stakeholders that enrich both our teaching and research. The integration of excellence in teaching, research, and service positions RSBC as a powerhouse at a regional and national level. 
Posting Summary
Under the direction of the Director of Operations and Administration, the Marketing Specialist aids in the development and execution of the marketing campaigns for undergraduate and graduate programs for the Rutgers School of Business–Camden (RSBC). The marketing campaign includes various outlets, such as paid social advertising, print collateral, and organic social media. The role will be responsible for helping to craft the overarching marketing plans for RSBC, ensuring an appropriate mix of traditional marketing and social media within the marketing strategies and campaigns, and developing social media campaigns, as well as carrying out the execution of the marketing strategy for paid advertising and organic social media daily. Further, the Marketing Specialist will track and monitor trends to ensure the distribution of marketing across outlets and programs. This position is seen as a critical component for strengthening the unit’s overarching marketing campaign to help generate revenue growth and consistent branding and visibility for RSBC.
Additionally, the Marketing Specialist will develop high-quality marketing materials, edit and manage the content, and oversee the marketing collateral, including drafts developed by the Graphic Designer and Student Workers. The position will also assist in managing RSBC’s website content and framework to ensure brand consistency.
This position will support marketing for all graduate and undergraduate programs within the RSBC. The individual in this role will work closely with the Dean, the Associate Dean of Undergraduate Programs, the Associate Dean of Graduate Programs, the Director of Operations and Administration, other members of RSBC staff/administration, the Rutgers–Camden Marketing team, and third parties to elevate RSBC’s presence on social media channels and aid in outreach efforts via all marketing outlets to grow enrollment.
Position Status Full Time
Hours Per Week
Daily Work Shift
FLSA Exempt
Grade 05
Position Salary Commensurate with Experience
Annual Minimum Salary 58867.000
Annual Mid Range Salary 73298.000
Annual Maximum Salary 87729.000
Standard Hours 37.50
Union Description URA-AFT Administrative
Payroll Designation PeopleSoft
Benefits
Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview .
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
COVID-19 Immunization Requirement
Under Policy 60.1.35 , Rutgers University requires all prospective employees to provide proof that they are fully vaccinated and have received a booster (where eligible) against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption.  Prospective employees who are not eligible for a booster at the time of an offer of employment must provide proof they have received a booster within two weeks (14 calendar days) of eligibility .  Based on current guidance, individuals are considered fully vaccinated against COVID-19 two weeks after receiving the final dose of any COVID-19 vaccine authorized or approved for use in the United States by the United States Food and Drug Administration (FDA) and recommended by the Advisory Committee on Immunization Practices (ACIP) of the Centers for Disease Control and Prevention (CDC).  Eligibility for a booster against COVID-19 varies and is explained on the University’s web site located at https://coronavirus.rutgers.edu/covid-19-vaccine .  Failure to provide proof of primary vaccination and booster will result in rescission of a prospective employee’s offer of employment and/or disciplinary action up to and including termination.
Seniority Unit
Terms of Appointment Staff - 12 month
Position Pension Eligibility ABP

Qualifications


Minimum Education and Experience
  • Requires a bachelor’s degree in marketing or a related field or equivalent combination of education and/or experience
  • 2-3 years of hands-on experience that is directly related to the duties and responsibilities specified
  • Requires relevant experience in an administrative function
Certifications/Licenses
Required Knowledge, Skills, and Abilities
  • Knowledgeable of current social media and interactive management systems
  • Social media platform proficiency
  • Good communication and interpersonal skills
  • Computer literacy
Preferred Qualifications
  • Digital advertising experience, including Google AdWords and geo-targeted ads
  • Experience with Salesforce is also a plus
Equipment Utilized
The position requires proficiency with and seamless navigation of all current social media platform, including but not limited to: Twitter, Facebook, Instagram, LinkedIn, Snapchat, Google Adwords, and YouTube, etc.
Physical Demands and Work Environment
Position may be required to work evenings and weekends upon occasion.
Special Conditions

Posting Details


Posting Number 22ST1538
Posting Open Date 05/11/2022
Special Instructions to Applicants
Regional Campus Rutgers University-Camden
Home Location Campus Rutgers University-Camden
Location Details
Camden, NJ 08102

Pre-employment Screenings


All offers of employment are contingent upon successful completion of all pre-employment screenings.



Infection Control and Safety


This position is subject to all Rutgers University policies, including TB surveillance and other infection control and safety policies. Please review the Tuberculosis Surveillance Policy for additional information.



Affirmative Action/Equal Employment Opportunity Statement


It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement



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