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Senior Public Relations Specialist
Rutgers University in New Brunswick, New Jersey
 
 
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Date Posted 12/30/2021
Category
Admin-Public Relations, Marketing and Communications
Employment Type
Application Deadline Open until filled
 
 
 
 
 

Position Details
Recruitment/Posting Title Senior Public Relations Specialist
Job Category Staff & Executive - Advertising/Marketing/Public Relations/Communications
Department Exec VP Finance & Admin, Treas
Overview
Rutgers, The State University of New Jersey, stands among America’s highest-ranked, most diverse public research universities. The oldest, largest, and top-ranked public university in the New York/New Jersey metropolitan area, you’ll find us at our main locations in three New Jersey cities, and our footprint can be seen around the region. As one of the nation’s most diverse universities, Rutgers draws strength from the rich variety of perspectives and life experiences of our community. We’re an academic, health, and research powerhouse and a university of opportunity. 
 
University Finance and Administration (UFA) directs the financial management, planning, procurement, and strategic administrative systems initiatives for the University. The division’s efforts focus on implementing effective and customer-oriented business processes in order to improve services for the University’s constituents. For more information, please visit finance.rutgers.edu. 
Posting Summary
Rutgers, The State University of New Jersey, is seeking a Senior Public Relations Specialist for the University Finance and Administration Communications department. The individual who fills this position will support planning, execution, and measurement of the department’s communication strategies. The Senior Public Relations Specialist reports to the Communications Director for University Finance and Administration (UFA). The position is responsible for leading and partnering with department heads and staff on the development and delivery of division-wide and department/project communication strategies from concept through launch/delivery, establishing and adhering to timelines, and prioritizing competing initiatives. The Senior Public Relations Specialist leads and makes recommendations for the development, coordination, and implementation of approved division-wide and department/project communications plans in partnership with internal stakeholders and external partners. The Senior Public Relations Specialist will fulfill the responsibilities of this role by adhering to the UFA Communications core values – lead with integrity, embrace innovation, welcome collaboration, make the connection, champion diversity, and discover something new. They also will be an advocate for UFA’s culture, which is rooted in the division’s guiding principles of support and collaboration, understanding and trust, how we work, strategic alignment, and accountability.
 Among the key duties of this position are the following:
  • Lead and partner with department heads, staff, and external partners on the development and delivery of universitywide initiative and project strategies that convey key messages, raise awareness, deepen understanding, and increase engagement and adoption among members of the university community as well as external stakeholders
  • Oversight of aspects of initiatives and projects from concept through launch/delivery, establishing and adhering to timelines, and prioritizing competing initiatives; including being thoughtful about linkages among projects in the UFA communications ecosystem to tell a cohesive narrative.
  • Provide direction on and have oversight of relevant communications activities managed by internal and external partners who support universitywide/division initiatives and projects led by University Finance and Administration departments.
  • Research, write, fact check, edit, and curate original, compelling stories of UFA people, culture, core purpose, and guiding principles that can be adapted across multiple platforms, including web, intranet, publications, social media, and video; produce copy that is engaging, brand-compliant and search engine-optimized.
  • Serve as a representative of the UFA Communications department on committees pertaining to the department’s core functions, as well as the division’s culture and/or diversity, equity, and inclusion.
  • Assess and execute existing, new, and emerging communication channels and opportunities for compatibility with universitywide and division initiatives and projects.
  • Leverage and build on expertise to drive decision making on how to engage and expand our audiences through tracking and analysis of data, analytics, and key performance indicators; gauge the effectiveness of communication activities, including the assessment, development, and application of appropriate metrics to measure impact.
  • Arrange interviews, photo and video shoots; edit and publish deliverables
  • Effectively manage feedback and input from diverse groups of stakeholders to reach decisions on best path forward to implement plans. 
  • Support event management activities for universitywide and division meetings, department staff meetings (ad hoc) and other UFA virtual, in-person, and hybrid events/
  • Provide supervision and/or oversight of work product for junior and student team members, as needed. 
Position Status Full Time
Hours Per Week
Daily Work Shift
FLSA Exempt
Grade 06
Position Salary
Annual Minimum Salary 65854.000
Annual Mid Range Salary 82047.000
Annual Maximum Salary 98238.000
Standard Hours 37.50
Union Description URA-AFT Administrative
Payroll Designation PeopleSoft
Benefits

Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview .
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.

Seniority Unit
Terms of Appointment Staff - 12 month
Position Pension Eligibility ABP

Minimum Education and Experience
  • Bachelor’s degree in English, journalism, communication, marketing, or a related field, or an equivalent combination of education and/or experience that demonstrates comprehensive knowledge, skill, and understanding of writing, formatting, editing, proofreading, publishing, promotional advertising, organization coordination, and/or facilitation.
  • A minimum of five years of relevant experience in a public relations and/or communications function. 
Certifications/Licenses
Required Knowledge, Skills, and Abilities
  • Has thorough knowledge of MS Office, and working knowledge of platforms that support intranet and web development, content management, social media, publications, marketing, and event management, including Drupal, WordPress, Qualtrics, Prezi, YouTube, Constant Contact, Eventbrite, SharePoint, and Mentimeter.
  • Demonstrated capability to write, edit, and proofread high-quality copy applying standard published style guides such as The Chicago Manual of Style or The Associated Press Stylebook and the Rutgers Editorial Style Guide; maintain high publication standards, ensuring consistency and quality of messaging for all content.
  • Completes work independently, proactively, and collaboratively, with broadly defined objectives and limited review of overall results.
  • Exhibits strong attention to detail, is highly organized, responsive, and dependable
  • Strong problem solving, decision making, and project management skills, capable of hands-on execution of program deliverables.
  • Able to prioritize and manage multiple projects in a fast-paced, deadline-driven environment while maintaining quality of work and meeting deadlines required.
  • Communicates risks and mitigation plans timely and thoroughly.
  • Is creative, flexible, and able to communicate and collaborate well with diverse members of the university community, such as students, faculty, staff, and administrators
  • Leads through influence to foster collaboration, alignment, and engagement
  • Embodies University Finance and Administration guiding principles of support and collaboration, understanding and trust, how we work, strategic alignment, and accountability.. Has a professional demeanor, positive disposition, is internally motivated and capable of managing confidential information. 
Preferred Qualifications
  • Experience working in a higher education setting is a plus.
  • Prior experience having oversight of others is helpful.
Equipment Utilized
Physical Demands and Work Environment
Special Conditions

Posting Number 21ST4106
Posting Open Date 12/29/2021
Special Instructions to Applicants
Regional Campus Rutgers University-New Brunswick
Home Location Campus Off Campus
Location Details
33 Knightsbridge Rd Piscataway, NJ 08854




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