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Admissions and Enrollment Generalist (2 Positions)
Union County College in Cranford, New Jersey
Date Posted 05/07/2021
Admin-Admissions and Enrollment
Employment Type Fulltime
Application Deadline Open until filled

The Admissions and Enrollment Generalist is the primary service provider for students seeking entry into Union County College. The Admissions and Enrollment Generalist leverages the College’s Customer Relations Management (CRM) and student success platforms, Ellucian Recruit and CRM Advise to provide an array of student services to entering students and collaborates campus-wide to support institutional enrollment and retention initiatives. The Admissions and Enrollment Generalist implements recruitment strategies, strengthens existing County and community partnerships, and establish new relationships to diversify recruitment pool and promote the Union County College brand. This includes serving as Community College Bridge Year Liaisons in collaboration with the New Jersey Department of Education, and coordinate all high school partnership programs, including dual enrollment, early college, and bridge programs. The position utilizes tech-driven enrollment data, marketing strategies, and systems to recruit recent high school graduates and adult learners and expand dual/bridge enrollment programs within the community. The position supports additional enrollment functions at the College including, non-credit to credit pathways, placement testing, advising, financial aid, and registration through personal contact and virtual environments. Work schedule includes days, evenings, and some weekends particularly during peak registration periods.

Characteristics, Duties, and Responsibilities
  • Participates in recruiting events on and off-campus, manages personal contacts, college fairs, middle and high school visits, information events, and community sponsored activities.
  • Leverages the College’s Customer Relations Management (CRM) and student success platforms, Ellucian Recruit and CRM Advise to manage recruitment territories and provide regular reports and metrics on outcomes of enrollment and recruitment communication campaigns.
  • Coordinates all high school partnership programs, including: Community College Bridge Year, dual enrollment, early college, and bridge programs.
  • Develops, implements, and assesses recruitment and retention campaigns to increase enrollment of new students and retain current students. Utilize various social media outlets to engage with potential students within an assigned recruitment territory.
  • Works closely with the College’s Continuing Education department to develop non-credit to credit pathways and programs.
  • Collaborates with current students, alumni, and faculty to create new networks, and to participate in college recruitment initiatives.
  • Assists in the development of databases, align and track communication plans; assists with the design and maintenance of enrollment campaigns.
  • Ensures all students in assigned territories are aware of deadlines, application procedures, and financial aid eligibility including scholarships and the Community College Opportunity Grant (CCOG) criteria.
  • Supports the campus tours and high school visits program and enrollment initiatives by providing presentations to external and internal stakeholders.
  • Serves as a guide for students to utilize the College’s enrollment self-service applications.
  • Participates in diversity, equity and inclusion training programs and events.
  • Participates in the college’s commencement ceremonies, registration days, open houses, convocation, and other college-wide events as assigned.
  • Performs related duties as assigned by supervisor.
Education Requirements

Bachelor’s degree required.


At least two years of experience in higher education admissions/enrollment management, or competitive sales.
One year of experience using the Ellucian Recruit Customer Relations Management (CRM) systems, preferred.
One year of experience using Ellucian Colleague or other student information systems, preferred.

Competencies and Skills Required
  • Proficiency in a Windows-based computer environment, including programs in the MS Office Suite, and various social media platforms. Ability to work with large databases.
  • Experience working with Customer Relations Management (CRM) systems
  • Outstanding customer service, interpersonal, organizational, and verbal and written communication skills.
  • Valid driver’s license and access to a vehicle.
  • Must be a “quick study” in order to quickly grasp knowledge of policies and procedures relating to every aspect of student services that a prospective or current student may utilize.
  • Analytical and problem-solving skills.
  • Ability to take required initiative to solve problems.
  • Ability to collaborate with others.
  • Commitment to student service and a diverse population.
Physical Demands and Work Environment
  • This position’s duties are normally performed in a typical interior/residence work environment, based on the activity scheduled.
  • Some physical effort required; however, the employee must occasionally lift and/or move up to 25 pounds.
  • No or very limited exposure to physical risk.
  • Some travel required.
Additional Information

Union County College does not discriminate on the basis of race, color, national origin, sex, marital status, religion, age, disability, handicap or other legally protected status in its provision of employment, education, and activities, or other services.

Union County College is an EEO/AAP Employer/Protected Veteran/Disabled
============== Disclaimer: This job description outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. ==============
We offer a comprehensive benefits package for full-time faculty and staff which includes twenty medical plans to choose from including PPO, HMO and HD plans offered by BC/BS and Aetna, three dental plans including two PPOs and one DMO offered by Delta Dental of NJ, and a pension plan with seven investment carriers. We also offer twenty vacation days, ten paid holidays, and a ten week summer work schedule which allows the college to close on Fridays. Other additional benefits include gym privileges, tuition remission for credit and non-credit courses at Union County College, and tuition reimbursement for an approved degree program at an accredited college or university.

Terms of Employment

Full Time. Flexible schedule to meet department needs. Some evening, weekends, and extended hours will be required. Ability and willingness to travel on short notice to all on and off- campus sites as needed by the college. Mandatory overtime is required throughout the year, especially at peak times. Employee must establish primary residency in New Jersey within one year of appointment unless an exemption applies.

Open Date
Close Date
Open Until Filled

Supplemental Questions

Required fields are indicated with an asterisk (*).

  • * How did you hear about this employment opportunity?
    • Public Job Posting on UCC.edu
    • Internal Job Posting (Paper Posting)
    • Personal Referral
    • Agency Referral
    • Print Advertisement/Publication (IE: Sunday Star Ledger)
    • Linked-in
    • Facebook
    • NJ.com
    • HigherEdJobs.com
    • HERC.org
    • Other Website Not Listed
    • Other Source Not Listed
  • * If you heard of this employment opportunity from a print advertisement/publication, please indicate where you heard of this employment opportunity. If you have chosen a specific answer to question number one, please put “N/A” in the answer field.

    (Open Ended Question)

  • * Describe a situation when you tried to solve a problem with ideas and methods that had not been tried before. What was the result?

    (Open Ended Question)

  • * Describe a specific instance, in a group situation, where you made your views known about an issue important to yourself. What was the issue, and why was it crucial?

    (Open Ended Question)

  • * How do you decide which tasks take priority when organizing a complete project?

    (Open Ended Question)

  • * Do you have a valid New Jersey Drivers License?
    • Yes
    • No
  • * Effective September 1, 2011, the “New Jersey First Act” contains new residency requirements for most public officers and employees. Current, new, or prospective public employees should be aware that the New Jersey First Act, N.J.S.A. 52:14-7 (L. 2011, Chapter 70), requires employees of all public employers (for example, state, county, and municipal governments), public agencies, authorities, boards, bodies, commissions, public institutions of higher education, certain quasi-public entities, and all school boards to reside in the State of New Jersey unless otherwise exempted under the law. Are you currently a resident of the State of New Jersey?
    • Yes
    • No
  • * If you heard of this employment opportunity from another web site or another source not listed in question number one, please indicate where you heard of this employment opportunity. If you have chosen a specific answer to question number one, please put "N/A" in the answer field.

    (Open Ended Question)

Optional & Required Documents

Required Documents
  • Resume/CV
  • Cover Letter
  • Unofficial Transcripts (official due upon hire)
Optional Documents

Union County College does not discriminate and prohibits discrimination, as required by state and/or federal law, in all programs and activities, including employment and access to its career and technical programs.
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