EXPECTATIONS AND NATURE OF THE POSITION
The Digital Content Specialist is primarily responsible for developing and managing design content for the College’s websites, associate sites, social media channels, and public facing digital assets. The Digital Content Specialist, in collaboration with other departments, will train and build recruitment campaigns for prospective and current students and serve as the social media consultant to all faculty and staff.
It is expected that this individual will accomplish duties in an efficient, effective and competent manner and strive for improvement and excellence in all work performed. Additionally, this individual must understand the comprehensive role of the community college and cooperate and work harmoniously with college personnel and the public. This individual will follow all college policies, rules, regulations and guidelines as they relate to this position.
PRIMARY DUTIES AND RESPONSIBILITES FOR WHICH THIS INDIVIDUAL IS ACCOUNTABLE
1. Develop and implement digital content based on Western’s Marketing and Communication plans.
2. Assist the Director of Student Marketing and Communication in search engine optimization and ensuring website provides top keywords to remain competitive.
3. Develop and implement a comprehensive social media calendar.
4. Work with stakeholders on sharing content for social media.
5. Build and load web content based on strategic initiatives.
6. Write, edit and design marketing communications materials for digital media.
7. Build out great stories of educational outcomes for digital promotion on website, blog, and social networks.
8. Responsible for shooting and editing videos on campus as needed for marketing and public relations projects including post-production.
9. Manage College YouTube account in conjunction with College Photographer and Videographer.
10. Develop and collaborate on social media efforts for academics, admissions, and President.
11. Monitor college-related conversations on social media and track sentiment ratings, measuring effectiveness based on analytics.
12. Provide monthly reports on social platform analytics.
13. Provide monthly reports on website Google analytics.
14. Expand and maintain social media and video presence on the Internet, using a mix of creative and professional skills.
15. Assist in building web pages with web content managers.
16. Assist in upholding and updating the Web Content Policy and Guidelines.
17. Serve as a social media consultant to faculty and staff.
18. Apply the College’s brand identity and follow the Publications Guidelines to all appropriate aspects of multimedia projects.
19. Participate with staff in developing creative concepts and ideas for specific projects.
20. Monitor trends and developments in multimedia, social media tools, research social platforms and identify potential use.
21. Recruit and oversee marketing student interns and volunteers on multimedia projects.
22. Collaborate with the Web Developer to coordinate and plan college website trainings and workshops for faculty, staff, and students.
23. Provide trainings for social media content contributors to include faculty, staff and students.
24. Represent the College at community and promotional events.
25. Operate within the framework established by Western’s policies, procedures, and practices.
26. Perform other reasonably related duties as directed or assigned.
MINIMUM QULAIFICATIONS (Knowledge, Abilities, Education and Experience)
1. Bachelor’s degree in journalism, communication, English, marketing, or a directly related field from a regionally accredited college or university
2. Three (3) years of experience in writing or editing digital content, shooting and editing videos or still images, social media channel management and website CMS management.
3. Knowledge of marketing, print and electronic media, public relations and audience development.
4. Ability to represent the college effectively at the local, regional and state levels.
5. Ability to solve challenging, creative and technical problems and providing innovative solutions.
6. Ability to relate well to diverse populations, including faculty, students, staff, and the public, in a friendly, courteous, respectful, and professional manner.
7. Ability to develop and maintain professional relationships with a variety of stakeholders.
8. Knowledge of federal and state laws, regulations, and standards for the management and disclosure of public information.
9. Ability to communicate effectively, both orally and in writing, including excellent public speaking ability.
For those candidates who do not meet all the minimum qualifications, an equivalent combination of education and experience, which has provided comparable knowledge and abilities, will be acceptable.
PREFFERED KNOWLEDGE, SKILLS AND ABILITIES
1. Master’s degree in journalism, communication, English, marketing, or a directly related field from a regionally accredited college or university
2. Knowledge of best practices in higher education communication.
3. Knowledge of Adobe Creative software or other digital design platform.
4. Knowledge of building HTML documents.
5. Knowledge of the full range of branding, marketing, media, PR and other communication strategies.
6. Skill in building accessible documents.
7. Knowledge of the comprehensive role of the community college.
Open Until Filled
Special Instructions to Applicants
Location: 2500 College Drive,Rock Springs,WY 82901, Rock Springs, WY 82901
Job Type: Full-time