Job Description

Compensation

$58,690.00 Annual

Job Description Summary

The application deadline for this position is 11:59PM on October 25, 2024.

The mission of Marketing and Communications (MarCom) is to strategically advance the stature of Santa Fe College and improve the recruitment and retention of SF students by producing and providing direction for online, print and promotional materials, as well as consistent and meaningful media relations.

Under the direction and vision of the Associate Vice President (AVP) for Marketing and Communications, the Marketing Manager will provide comprehensive and proactive marketing planning by assisting in the development of multi-channel marketing initiatives through social media and digital and traditional advertising. The Manager will be responsible for guiding and supervising the Marketing staff and ensuring that brand interpretation and implementation in print, social media, photo and video collateral are consistent. Additionally, the Manager will develop the advertising budget and maintain multiple marketing projects within this budget.

Job Description

Responsibilities and Duties Include:

• Implements marketing campaigns that support student recruitment and retention and enhances the college’s brand recognition.
• Leads, inspires, and guides the marketing team and the development of creative work to advance the college’s brand.
• Executes marketing plans for college departments, initiatives, and events such as Open House and the Springs Arts Festival and collaborates with college constituents to ensure appropriate marketing materials and outreach.
• Leads marketing project management and maintains multiple projects on budget and on schedule, communicating with the team regularly to ensure this.
• Manages the planning, execution, and optimization of social media marketing initiatives.
• Ensures consistent application of the college brand across all marketing platforms and that all elements are aligned with the college’s mission and identity.
• Implements assessment strategies and metrics to develop and evaluate marketing programs and services and analyzes related data to recommend customized, strategic integrated solutions to the AVP.
• Manages the day-to-day responsibilities and budget of advertising campaigns, which includes maintaining relationships with internal and external vendors, freelancers, and other constituents.
• Coordinates budget management, financial resources, and expenditures to ensure efficient utilization within allocated funds.
• Collaborates with the AVP to create and implement departmental goals that strategically advance the stature of SF and that provide consistent, meaningful direction.
• Represents MarCom at a variety of internal and external committees, conferences, and related events and activities.  
• Stays abreast and current with emerging trends and solutions that can enhance the college’s marketing and brand efforts.
• Complies with all published College Rules, procedures, guidelines, and laws/regulations governing public employees, including but not limited to those related to document retention and destruction, FERPA, and confidentiality.
• Provides service excellence through courteous, informed, accessible, and professional engagement.
• Performs other duties as assigned. 

QUALIFICATIONS

Required: A bachelor's degree in marketing, advertising, public relations, or a closely related field with four (4) years of related experience and/or a combination of education and experience equal to eight (8) years.

Additional Requirements: A criminal background check will be conducted.

Preferred: A master's degree in marketing, advertising, public relations, or a closely related field with prior experience in marketing management and managing projects and assignments within strict budgets and timelines, as well as specific experience at higher education institutions. Working knowledge and expertise in Adobe Creative Suites and related project management software.

General Knowledge, Skills, and Abilities

• Ability to work successfully in a multi-cultural environment.
• Adaptability to Change – able to be flexible and supportive, able to positively and proactively assimilate change in rapid growth environment.
• Analytical Aptitude & Problem Solving - able to analyze information, problems, situations, practices and/or procedures, collect and interpret data, reason logically, establish facts, identify and define existing and potential issues, recognize the interrelationships among elements, draw valid conclusions, develop recommendations, as well as alternative courses of action, select appropriate course, follow up, and evaluate.
• Communication – able to effectively communicate in a professional, diplomatic, empathetic, and tactful manner using preferred method and level as applicable to the job.
• Critical Thinking & Judgement - able to make well-reasoned, sensible, and timely decisions based on careful, objective review and informed analysis of available information, considerations, and other factors.
• Customer Service – ability to respond promptly and courteously to all questions from students and faculty, demonstrating patience and persistence when helping students with little or no computer skills.
• Ethics – able to demonstrate integrity, professionalism, civility, and a high degree of ethics in all job-related actions.
• Organization & Time Management – able to plan, schedule, and organize tasks related to the job to achieve goals within or ahead of established time frames.
• Problem Solving – proven skills in identifying issues, determining their cause, developing creative solutions, and following through with implementing resolutions.
• Relationship Management – able to personally provide high level of interactive service to others, building relationships and addressing identified needs.
• Results Orientation – proven ability to set and exceed established targets.
• Systems & Software - proficient level of knowledge of Microsoft Office and/or relevant position software programs.
• Detail Oriented - Proven accuracy and attention to detail.
• Multi-task - Ability to expeditiously organize, coordinate, manage, prioritize, and perform multiple tasks simultaneously to swiftly assess a situation, determine a logical course of action, and apply the appropriate response.

Application Process:  All applicants must submit a completed online SF application, a letter of intent, an up-to-date resume/curriculum vitae, and unofficial academic transcripts (if applicable) to be considered for this position. Unofficial transcripts are only accepted for review purposes, official transcripts are required prior to any offer of employment being made.

If you are a retiree of the Florida Retirement System (FRS), please check with the FRS on how your current benefits will be affected if you are re-employed with the State of Florida. Your current retirement benefits may be canceled, suspended or deemed ineligible depending upon the date of your retirement.

Santa Fe College (SF) is committed to maintaining a work and educational environment that embraces diversity and where no member of the college community is excluded from participation in, denied the benefits of, or subject to discrimination in any college program or activity based on: their race, ethnicity, national origin, color, religion, age, disability, sex, pregnancy status, gender identity, sexual orientation, marital status, genetic information, political opinions or affiliations, or veteran status. This commitment applies to employees, volunteers, students, and, to the extent possible, to third parties, applicants for admission, applicants for employment, and the general public. sfcollege.edu/eaeo
 
Inquiries regarding non-discrimination policies or concerns about discrimination or harassment, including concerns about sexual harassment or sexual violence under Title IX, should be directed to: equity.officer@sfcollege.edu

Santa Fe College reserves the right to extend deadlines and/or not to offer advertised positions. Preference will be given to eligible veterans and spouses of veterans.

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