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Associate Director, Admissions, University & Channel Partnerships
Job Description
Job Title
Associate Director, Admissions, University & Channel PartnershipsJob Description
The Associate Director of Admissions, University Partnerships & Channel Partners will play a significant role in helping to develop effective strategies for recruiting and enrolling highly talented and diverse graduate students (current undergraduates as well as young professionals, primarily from STEM/ Design/ Social Science backgrounds) for the ESTEEM Graduate Program, and executes at a high level in terms of achieving overall admissions goals and objectives for ESTEEM. This role involves identifying key university partners and other strategic channel partners/ stakeholders who will actively partner with and support ESTEEM’s overall marketing and recruiting efforts to identify, reach, and engage with top prospective students for ESTEEM. The Associate Director will own and be directly responsible for all stages of the recruiting cycle: from engaging very early with prospective students, to nurturing those applicants who have been accepted but not yet committed, securing the commitment of accepted students, and working to optimize ESTEEM’s yield rate by maintaining continuous engagement until a prospective student formally enrolls and becomes an official member of the next ESTEEM cohort. This position will require the ability to successfully manage multiple projects and tasks at once, communicating closely with colleagues to successfully execute plans and coordinate recruiting efforts with and across the ESTEEM Team.
The Associate Director will work closely with ESTEEM faculty, particularly when executing events and workshops, and will be expected to master the ESTEEM curriculum and the Capstone Project (Masters thesis) process. Actively attend conferences, student fairs, and events (approximately 10-15 per year) that cover topics such as technology, entrepreneurship, innovation, tech startups, etc. Ability to travel domestically 3–4 days per week during most weeks of the main recruiting season (early September to mid-December; mid-January to mid-April), including potential international travel. Travel is not anticipated to be as extensive from mid-April to early September.
The Associate Director will need to design and execute a plan for virtual engagement and webinars for all students, leverage data and analytics tools, including a comprehensive digital marketing/ social media strategy to refine recruitment strategies, focusing on metrics such as applicant conversion rates, in-person event success rate, digital engagement, etc. Regularly analyze recruitment data to identify trends and areas for improvement; conduct post-audits annually to review actual performance against strategic goals, and have a thorough understanding of why a candidate declined an offer. Incorporate the use of advanced CRM tools and social media/ digital marketing analytics to target and track prospective students by establishing and maintaining a strong digital presence and continuous engagement through relevant, targeted content.
The Associate Director will also be asked to design programming on the Notre Dame campus to welcome and educate prospective and accepted students, such as conducting “strategic fly-in” sessions where appropriate. Provide overall direction for a student recruiting team to optimize reach to prospective students. Design and implement strategies and tactics to improve the overall yield rate, including connecting admitted students with current students, ESTEEM alumni and other strategic supporters. Guide students through the application process and manage their progress, ensuring timely and effective communication of admissions deadlines, key processes and requirements, and admissions & scholarship/financial aid decisions.
Position Duties
The Associate Director will work closely with ESTEEM faculty, particularly when executing events and workshops, and will be expected to master the ESTEEM curriculum and the Capstone Project (Masters thesis) process. Actively attend conferences, student fairs, and events (approximately 10-15 per year) that cover topics such as technology, entrepreneurship, innovation, tech startups, etc. Ability to travel domestically 3–4 days per week during most weeks of the main recruiting season (early September to mid-December; mid-January to mid-April), including potential international travel. Travel is not anticipated to be as extensive from mid-April to early September.
The Associate Director will need to design and execute a plan for virtual engagement and webinars for all students, leverage data and analytics tools, including a comprehensive digital marketing/ social media strategy to refine recruitment strategies, focusing on metrics such as applicant conversion rates, in-person event success rate, digital engagement, etc. Regularly analyze recruitment data to identify trends and areas for improvement; conduct post-audits annually to review actual performance against strategic goals, and have a thorough understanding of why a candidate declined an offer. Incorporate the use of advanced CRM tools and social media/ digital marketing analytics to target and track prospective students by establishing and maintaining a strong digital presence and continuous engagement through relevant, targeted content.
The Associate Director will also be asked to design programming on the Notre Dame campus to welcome and educate prospective and accepted students, such as conducting “strategic fly-in” sessions where appropriate. Provide overall direction for a student recruiting team to optimize reach to prospective students. Design and implement strategies and tactics to improve the overall yield rate, including connecting admitted students with current students, ESTEEM alumni and other strategic supporters. Guide students through the application process and manage their progress, ensuring timely and effective communication of admissions deadlines, key processes and requirements, and admissions & scholarship/financial aid decisions.
Position Duties
- Direct Recruiting: Responsible for setting and executing the strategy and direction of the recruiting cycle/ process for the entire 12-month calendar to achieve core ESTEEM admissions goals and objectives. Reach/ surpass target goals for total applications; total target populations and channels; yield rate; acceptance rate targets; total confirmed/ seated class size target. Execute and deliver on reaching and converting prospective students, (undergraduate and graduate student populations) to applicants, to accepted students (based on high quality standards), to confirmed students (fully committed to ESTEEM) in the following communities: a) University of Notre Dame; Saint Mary’s; Holy Cross tri-campus community; b) Ireland/Naughton Fellowship community (with five (5) targeted universities; leveraging Notre Dame Global’s Ireland presence and strong history with the Naughton family & Naughton Foundation); c) emerging Latin American community, with current focus on Mexico, Peru, Chile and Brazil (leveraging Notre Dame Global’s contacts & presence in these countries to identify, meet and formally partner with selective, top-ranked universities in these countries); d) active duty military & veterans community; e) University of Notre Dame young alumni community; etc.
- Establish Key University Partnerships: Identify Top 15-20 listing of key current/ potential university partners (primarily top Catholic colleges and universities across the U.S.) and work with senior administrators (Provost Office; Deans; Department Chairs; Senior Staff and Advisers; etc.) at these partner schools to secure written commitments committing these university partners to concrete actions and internal support to build pipelines of student talent to feed into ESTEEM. These will typically be three year, renewable agreements whereby ESTEEM will commit to opening up, on average, two seats in the ESTEEM Class per partner university provided that the students applying from the partner institution are of high quality (as determined solely at the discretion of ESTEEM Admissions) and that the partner university has fulfilled its obligations to actively promote and support the ESTEEM Graduate Program on their home campus and through any of their relevant communities.
- Establish Key Channel Partnerships: Identify key channel partners who are willing to serve as strategic partners with ESTEEM to set up defined programming, communication strategies, network outreach and overall support in identifying and actively recruiting certain population groups who would be ideal candidates for the ESTEEM Graduate Program. Examples could include a) veterans/ military (Dept. Of Defense) organizations; b) Catholic Tech/ Innovation groups; c) Tech/ Startup Incubators and Accelerators across the U.S. and globally; d) undergraduate National Honors Societies; e) undergraduate National Engineering, Science, Technology, Design, Entrepreneurship/ Founders/ Startups/ Innovation Societies; etc.
- Marketing & Outreach Campaign Management: Develop effective marketing & outreach campaigns and materials to effective reach prospective ESTEEM candidates; develop and deliver (with the support of others including a student marketing team) key marketing materials/ channels (print, digital, social media & website) in support of all recruiting efforts; strengthen the ESTEEM brand and narrative both domestically and globally as one of the premier graduate programs in entrepreneurship & innovation in the United States (i.e., ranked No. 15/ No. 18 in the Princeton Review Entrepreneurship Magazine National Rankings in 2023 and 2024, respectively).
Minimum Qualifications
Bachelor’s degree plus three (3) or more years’ experience in entrepreneurship, innovation, technology, recruiting, sales, and business development.
Preferred Qualifications
Bachelor’s degree in a STEM Field, and Master’s in entrepreneurship-related field (Business, Entrepreneurship, Design, Etc.). Prefer a candidate with prior experience working within a higher education institution, as well as prior experience working with masters-level students.
Department
ESTEEM Graduate Program (35075)Department Website
https://esteem.nd.edu/Family / Sub-Family
External Relations / Business DvlpmtCareer Stream/Level
EIC 3 SpecialistDepartment Hiring Pay Range
The University of Notre Dame prides itself on providing competitive salary and benefits packages to its employees; more information may be found on hr.nd.edu.Pay ID
Bi-WeeklyFLSA Status
S1 - FT ExemptJob Category
Administrator/ProfessionalJob Type
Full-timeSchedule: Days of Week & Hours
This is a full-time position, with heavy travel expected during the primary recruiting seasons.
Schedule: Hours/Week
40Schedule: # of months
12Job Posting Date (Campus)
07/24/2024Job Posting Date (Public)
07/24/2024Job Closing Date
08/26/2024Posting Type
Open To All ApplicantsPosting Number
S251211Quick Link for Internal Postings
https://jobs.nd.edu/postings/35274*Please mention you saw this ad on AcademicJobs.*
