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Senior Director Consumer Marketing
Job Description
Please note that this position is based in either San Diego, CA. Acadia's hybrid model requires this role to work in our office three days per week on average.
Responsible for leading, planning, and implementing the consumer marketing strategy and all patient-focused touch-points critical to commercial success of Nuplazid. Adept at using diverse elements of the marketing mix and to deliver an excellent patient and caregiver experience, from awareness to ongoing treatment.
Primary Responsibilities:
- Strategic insight toward refinement of the Nuplazid overall marketing strategy
- Leading the development and implementation of an innovative, powerful multi-channel consumer marketing plan, from media and strategic partnerships to patient awareness, engagement, and activation
- Develop breakthrough creative including video, digital, social, website, email/CRM and print
- Lead refinement and expansion of robust, data-driven digital, social and mobile plan to engage and activate consumers
- Systematically develop and track metrics for media mix, consumer engagement and promotional effectiveness, while linking to the broader success metrics of the brand
- Building a seamless, lock-step partnership with critical partners such as corporate affairs, advocacy, and health-care professional marketing
- Cross functional leadership to gain alignment in focus and timing with internal partners both strategically and tactically
- Coordinating and driving focused market research plans to generate insights further driving plan and creative optimization and performance
- Lead consumer KOL/influencer identification and relationship development
- Lead patient / care partner ambassador strategy and execution
- Leadership of all consumer-related agencies to hold them accountable to the highest standards of performance
- Proactive management of marketing budget
- Other responsibilities as assigned.
Education/Experience/Skills:
Bachelor's degree in marketing, healthcare, business administration or related field, MBA preferred. A minimum 12 years of progressively-responsible experience in the pharmaceutical or biotech industry within the Marketing arena including digital marketing experience required. A minimum 8 years of experience in a leadership role required. An equivalent combination of relevant education and applicable job experience may be considered. Healthcare Professional and Consumer Marketing experience preferred. Experience with celebrity marketing campaigns, with elements of both non-brand and branded preferred. Technical marketing competencies: Marketplace/consumer analysis and insight generation, consumer segmentation, brand positioning, brand sustainability (campaign/message platform development), execution excellence (multi-channel development and metric development/tracking), Multi-channel media plan development, including innovative digital, social, mobile initiatives
Physical Requirements:
While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. Ability to travel by car or airplane independently overnight up to 50% of the time and work after hours if required by travel schedule or business issues.
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In addition to a competitive base salary, this position is also eligible for discretionary bonus and equity awards based on factors such as individual and organizational performance. Actual amounts will vary depending on experience, performance, and location.
What we offer you (US-Based Employees):
- Competitive base, bonus, new hire and ongoing equity packages
- Medical, dental, and vision insurance
- 401(k) Plan with a fully vested company match 1:1 up to 5%
- Employee Stock Purchase Plan with a 2-year purchase price lock-in
- 15+ vacation days
- 14 paid holidays plus one floating holiday of your choice, including office closure between December 24th and January 1st
- 10 days of paid sick time
- Paid parental leave
- Tuition assistance
EEO Statement (US-Based Employees): Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications in the exact way they are described in job postings. We are committed to building a diverse, equitable, inclusive, and innovative company and we are looking for the BEST candidate for the job. That candidate may be one who comes from a less traditional background or may meet the qualifications in a different way. We would strongly encourage you to apply - especially if the reason you are the best candidate isn't exactly as we describe it here.
It is the policy of Acadia to provide equal employment opportunities to all employees and employment applicants without regard to considerations of race, including related to hairstyle, color, religion or religious creed, sexual orientation, gender, gender identity, gender expression, gender transition, country of origin, ancestry, citizenship, age, physical or mental disability, genetic information, legally-protected medical condition or information, marital status, domestic partner status, family care status, military caregiver status, veteran or military status (including reserve status, National Guard status, and military service or obligation), status as a victim of domestic violence, sexual assault or stalking, enrollment in a public assistance program, or any basis protected under federal, state or local law.
As an equal opportunity employer, Acadia is committed to a diverse workforce. If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation. Furthermore, you may request additional support if you are unable or limited in your ability to use or access Acadia's career website due to your disability, along with any accommodations throughout the interview process. To request or inquire about your reasonable accommodation, please complete our Reasonable Accommodation Request Form or contact us at talentacquisition@acadia-pharm.com or 858-261-2923.
Please note that reasonable accommodations granted throughout the recruiting process are not guaranteed to be the same accommodation given if hired. A new request will need to be submitted for any ADA accommodations after starting employment.
Notice for California Applicants: Please see our California Applicant Privacy Notice within our Privacy Policy.
Notice to Search Firms/Third-Party Recruitment Agencies (Recruiters): The Talent Acquisition team manages the recruitment and employment process for Acadia Pharmaceuticals Inc. ("Acadia"). Acadia does not accept resumes from recruiters or search firms without an executed search agreement in place. Resumes sent to Acadia employees in absence of an executed search agreement will not obligate Acadia in any way with the respect to the future employment of those individuals or potential remuneration to any recruiter or search firm. Candidates should never be submitted directly to our hiring managers or employees.
ACADIA is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity
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