Your Role

The Creative Studio team is responsible for the creative execution of both mid and lower funnel marketing campaigns across various channels in support of multiple lines of business at Blue Shield of California. The Senior Manager, Creative Studio will report to the Senior Director of Brand Strategy, Member Marketing & Creative. In this role you will be responsible for leading a team of talented writers and designers to deliver on a wide variety of communications while maintaining brand standards and values. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Develop and implement creative strategies that enable partners to achieve their strategic marketing objectives while building strong relationships and serving as a trusted creative advisor
• Oversee the execution of in-house creative efforts to ensure creative output is delivered on strategy, on budget and on schedule
• Manage a team of 10 writers and designers, including goal setting, measurement and professional development plans to ensure delivery of high-quality work while maintaining high employee and job satisfaction
• Elevate the work while providing quality control over all creative concepts and projects
• Collaborate with both the Design Brand Manager and Creative Strategist to oversee and expand both visual identity & voice and tone brand guidelines
• Utilize cutting-edge technologies and tools, such as A.I. to enhance the creative output and efficiency of the team

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years prior relevant experience, including at least 4 years of people management experience
• Requires expert level working knowledge of Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Microsoft tools (PowerPoint)
• Requires a strong portfolio demonstrating high-quality creative campaigns
• Experience working in an enterprise in-house creative environment strongly preferred
• Experience working in health care or highly regulated industry preferred
• Experience leading both writers and designers with a natural ability to manage all aspects of the creative process while inspiring a sense of partnership amongst the working team
• Ability to expertly articulate creative concepts and ideas in response to a brief

Pay Range:

The pay range for this role is: $ 145970.00 to $ 218900.00 for California.

Note:

Please note that this range represents the pay range for this and many other positions at Blue Shield that fall into this pay grade. Blue Shield salaries are based on a variety of factors, including the candidate's experience, location (California, Bay area, or outside California), and current employee salaries for similar roles.