The Enlyte Family of Businesses

Mitchell | Genex | Coventry

Enlyte is the parent brand of Mitchell, Genex and Coventry, an organization unlike any other in the Property & Casualty industry, bringing together three great businesses with a shared vision of using technology innovation, clinical services and network solutions to help our customers and the people they serve. Our suite of products and services enable our employees to help people recover from challenging life events, while providing opportunities for meaningful impact and career growth.

This is a full-time remote position that can be located anywhere in the U.S. with a preference to be located in Eastern or Central time.

The Marketing Analytics Specialist will be responsible for providing end-to-end reporting and analytics support as part of the Marketing Operations team. The individual will support campaign analysis and provide data-driven insights and recommendations. This role will focus on our marketing technology and audience data strategy to enable campaign automation, measurement, and outcomes reporting to drive better decisions.

• Measure campaign performance: Uncover trends, identify KPIs, perform A/B testing analysis and be able to offer insights and recommendations to improve future campaigns. Document plan, marketing performance assessments and test results.
• Enhance reporting capabilities: Develop, launch, and operate marketing performance dashboards to enable managerial and executive level insights into marketing performance across the marketing mix (web, email, social media, event marketing, lead management, paid media, etc.).
• Ensure database hygiene: Ensure the marketing database is accurate and properly segmented, to align with overall go-to-market strategy.

Other duties include:

• Create regular reports and presentations that highlight key findings, trends, and performance metrics (Salesforce, Excel, PowerPoint).
• Maintain a unified taxonomy to ensure data consistency across marketing activities.
• Develop standardized benchmarks for online channels and advising on KPIs based on performance analysis.
• Track, measure and optimize advertising spend budget to help drive on-budget performance.
• Maintain roadmap for analysis projects.
• Support day-to-day ad-hoc report requests to answer business questions or required findings.
• Stay current with industry trends, emerging technologies, and best practices in data analytics.
• Maintain and continuously optimize our lead lifecycle management processes to increase qualified lead flow, with input from the revenue strategy team.
• Enhance use of marketing automation platforms through data insights (Pardot, Sprout etc.) and CRM (Salesforce)
• Make recommendations for data analysis operation improvements with automation, standardization and collaboration with stakeholders.
• Leverage data from a variety of sources (CRM/ERM, email marketing, social media, Google Analytics) and work with cross-functional operations team to create, modify, and distribute standard and ad hoc business performance management reports and dashboards.

• Bachelor's degree in Marketing or related field
• 2+ years of experience in a comparable role working in a team environment using a complex CRM application.
• Knowledge of Salesforce and Tableau
• Proficiency in Microsoft Office Suite
• Knowledge of GA4 (Google Analytics) and Sprout Social
• Curious, adaptable, self-starter with strong attention to detail
• Excellent written and oral communication skills
• Prior track-record driving significant business impact, influencing specific OKRs/metrics.
• Ability to create reports and segments within Salesforce.

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