Marketing Pursuit Strategist
Job Description
As the Marketing Pursuit Strategist, you are primarily responsible for leading strategies tied to the end point of the buying journey - moving Cuningham from Consideration to Selection. To elevate Consideration and Selection probabilities the position requires someone with expertise in developing, managing, and augmenting a highly efficient and effective process that results in the creation of highly customized, beautifully crafted pursuit materials (qualification, proposal and presentation materials). You will work closely with Business Development team members, Project Executives and Principals to develop pursuit materials that competitively position Cuningham to win new work.
To accomplish these goals the Marketing Pursuit Strategist will coordinate and collaborate with other members of the marketing team to ensure their marketing responsibilities are effectively developed and successfully executed. You will report quarterly on pursuit data and make recommendations on how to improve the development of pursuit materials to address lagging performance.
In this dynamic role strong analytical skills, creative problem solving, attention to detail, a strategic mindset, and a passion for winning new work are skills, attributes and characteristics that will lead to your and the team's success.
What you will do - Lead the development of highly customized, beautifully crafted and competitively compelling RFP, RFQ, and SOQ responses.
- Digest and analyze RFQ/P materials and make recommendations to pursuit team on approaches, strategies to address requirements and differentiate Cuningham.
- Work with Business Development team to develop competitive and creative Proposal Strategies that successfully position Cuningham for each competition.
- Develop proposal production outlines that clearly communicate milestones, deadlines and review periods.
- Use pull-planning methodologies to ensure timely delivery of required content.
- Coordinate proposal tasks and deadlines with internal teams and external consultant teams.
- Collaborate with graphic designers on proposal layouts and specialty graphics. Make recommendations to the team on use of graphic design elements that can help to clearly articulate complex or what would otherwise be lengthy text heavy information.
- Draft and edit content including cover letters, executive summaries, resumes, team bios and boilerplate text.
- Lead the preparation of support materials and collateral for project interviews.
- Support business developers with the creation of marketing collateral for client meetings.
- Gather, verify, and maintain accurate employee and project data, as well as frequently used proposal information.
- Strong project management skills, capable of handling various tasks concurrently while maintaining a high level of quality.
- Strong writing and editing skills, with a keen eye for detail, strategy and storytelling.
- In-depth knowledge of architectural and design principles to effectively communicate complex ideas to diverse audiences.
- Excellent interpersonal and collaboration skills, working seamlessly with cross-functional teams.
- Strong conceptual thinking and ability to translate complex requirements into compelling pursuit strategies.
- 5+ years' experience leading the development of proposals and presentation materials.
- Bachelor's degree in marketing, communications or related field, or commensurate experience
- Architecture, Engineering and Construction (AEC) experience strongly preferred.
- Proficiency with MS Office, Adobe Creative Suite required.
- Proficiency with Bluebeam, Deltek Vantagepoint (CRM), preferred.
Hybrid work mode required, with flexible requirements regarding time spent in office | More than one position available, flexible on office location
Why Cuningham?
Together, we create enduring experiences for a healthy world.
Whether we are celebrating at a Spirit hour, nurturing an equitable and just work environment, or delivering regenerative design solutions to restore natural and human systems, each exchange is an opportunity to create a better future and support the health of our talent and communities. Our values are simple and impact every aspect of our practice:
Celebrate curiosity.
Design the future.
Restore the earth.
Take care of each other.
Have fun.
What can we create together?
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Cuningham is an Equal Opportunity/Affirmative Action Employer and values the strength diversity brings to the workplace when combined with equity and justice. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status.
Cuningham Group provides equal employment and affirmative action opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
Cuningham Group is a federal contractor or subcontractor subject to certain governmental recordkeeping and reporting requirements for the administration of civil right laws and regulations. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law.
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