Senior Digital Marketing Manager-Consumer
Job Description
Job Title:
Senior Digital Marketing Manager-ConsumerLocation:
BiltmoreWhat you'll do:
The Senior Digital Marketing Manager is responsible for all acquisition, retention and engagement strategies related to the Digital Banking group. A performance driven marketer focused on delivering results, they will be able to continuously test and refine value proposition, pricing strategies, channels, and collateral.*Develop and implement digital marketing and advertising strategies for
consumer deposits
*Develop and test audience targeting strategies and tactics
*Develop marketing campaigns to support the sale of consumer deposit
products through materials such as performance digital advertising,
affiliate advertising, email campaigns, social media, influencers, etc.
*Work with internal and external partners to maintain marketing content
across website, advertising and marketing collateral while obtaining
compliance approvals
*Work with media agency to manage the development and placement of
advertising materials for all media outlets (digital, print, radio, TV, online,
billboard, etc.)
*Develop thought leadership campaigns and other content for use on the
website, in social media and as white papers, etc.
*Develop public relations strategies while managing PR consultants and
materials including media alerts and press releases
*Support business development activities including sponsorship ad creation
and fulfillment, event coordination and execution
*Manage life cycle campaigns for welcome program, cross-sell, and upsell
efforts
Job Duties:
*Conduct campaign planning, design, content management, development,
measurement, and reporting
*Develop and manage KPIs for marketing channels to drive optimization
and performance. Identify trends and insights, and optimize performance
based on insights
*Perform competitor research to ensure that audience targeting, messaging,
and positioning is effective
*Manage the marketing budget including reforecasting and planning
*Provide regular reporting to stakeholders
*Development of and ownership of marketing procedures related to
consumer deposits
*Maintain marketing plan, production calendar, promotional materials
inventory, and other consumer deposits marketing plans.
What we are looking for:
- Bachelor's degree in related field is required
- 8+ years of direct, related experience in Digital Marketing & Communications
- Advanced knowledge of B2C experience in digital marketing processes including but not limited to paid affiliate and organic digital marketing efforts
- Knowledge of banking, including consumer deposit, loan, and other banking products and services preferred
- Result oriented and data driven marketing with a proven ability to deliver growth
- Knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices
- Knowledge of the digital marketing ecosystem
- Previous leadership experience a plus
- Ability to work in a matrix environment
- Strong communication skills, especially speaking and listening skills
- Strong project management acumen. Experience using Workfront a plus
- Intermediate skills in computer operation; word processing, spreadsheet, and other software (e.g., Microsoft Word, Excel, PowerPoint, etc.)
Benefits you'll love:
We offer all the important things you'd want - like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program. In addition, you'll have the opportunity to bolster your business knowledge, learning the ins and outs of how successful companies operate and manage their finances, giving you invaluable hands-on experience to help grow your career!
About the company:
Western Alliance Bank is a wholly owned subsidiary of Western Alliance Bancorporation. Alliance Bank of Arizona, Alliance Association Bank, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank are divisions of Western Alliance Bank; Member FDIC. AmeriHome Mortgage is a Western Alliance Bank company.
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email or call 602-386-2488. When contacting us, please provide your contact information and state the nature of your accessibility issue. We will only respond to inquiries concerning requests that involve a reasonable accommodation in the application process.
Western Alliance Bancorporation
Western Alliance Bancorporation is committed to equal employment and will consider all qualified applicants without regard to race, sex, color, religion, age, nation origin, marital status, disability, protected veteran status, sexual orientation, gender identity or genetic information. Western Alliance Bancorporation is committed to working with and providing reasonable accommodations for individuals with disabilities. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process and/or need an alternative method of applying, please email recruiter@westernalliancebank.com or call (602) 797-3662.
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