Cooley is seeking a Practice Group Marketing Specialist to join the Marketing & BD team. This role is open to several Cooley locations including New York, Los Angeles, Santa Monica, Chicago, Palo Alto, Washington DC, Boston, San Francisco, San Diego and Reston.

Position summary: The Practice Group Marketing Specialist, Regional Corporate & Emerging Companies/Venture Capital ("ECVC") is responsible for supporting department managers in the areas of market analyses, profile raising, marketing campaigns and events. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

Market analyses and client development

• Support the manager / senior manager in conducting market analyses to determine our corporate and emerging companies and venture capital (ECVC) market share and opportunities within the market
• Conduct research and analysis about our competitors inclusive of lateral activity, thought leadership, events, news/experience and league tables, and work with the manager / senior manager to prepare presentations re: the firm's competitive positioning in the market
• Prepare client intelligence reports informed by analyzing financial, experience, marketing client engagement and competitor representation data for clients and prospective clients
• Serve as the marketing subject matter expert for the market

Client targeting and new business development

• Establish a replicable approach to targeting new business for the regional general corporate and ECVC practice, inclusive of working with our competitive intelligence team on setting criteria, providing research, analyzing data and relationships, and recommending targets and then project managing next steps with involved lawyers, and reporting on results
• Develop and execute cross-selling strategies, including collaborating with relevant global practice or marketing and business development teams in other regions
• For opportunities coming from regional targeting initiatives and client expansion programs, provide support on the development of our approach, team, proposition, and supporting materials (i.e., credentials, targeted events, etc.)

Strategic business planning and reporting

• Support the manager / senior manager in consulting with the regional corporate leaders, the partners in charge, the regional litigation leadership, and colleagues in marketing & BD to develop and implement strategic plans and marketing budgets, setting long and short-term goals
• Support the implementation and execution of strategic plans with the regional corporate leaders, the partners in charge and regional litigation leadership, including supporting periodic meetings by preparing reports and analysis, and monitoring progress

Profile raising, marketing campaigns and events

• Identify and coordinate with regional business development team members to develop strong relationships with associations and industry organizations that attract and engage prospective clients, influencers, and referral sources in support of business plan goals
• Support event strategy for market based on market and competitive analyses and in support of business plan goals
• Provide support for seminars, sponsorships, and other events in the market
• Track, measure, analyze, and report on the success of activities with key stakeholders
• Collaborate with and support PR team to advance the profile-raising efforts of the market
• Partner with marketing colleagues to facilitate the completion of regional surveys, specific lawyer and practice awards and accolades
• Support integration of lateral lawyers into regional general corporate or ECVC practices within the market
• Maintain a calendar of outreach activities, including community events, industry conferences, programs, appearances, and other market engagement opportunities, and ensure maximum ROI and appropriate coverage from lawyers and BD professionals
• Coordinate closely with global practice group marketing colleagues to understand additional planned activity in assigned market, and to maximize collaboration and ROI on all activities
• All other duties as assigned or required

Skills and experience:

Required:

• 3+ years marketing-related experience

Preferred:

• Bachelor's degree in marketing or related field
• Experience working in a law firm or other professional services organization

Competencies:

• Proactive, have high energy, and be creative, quick thinking, and comfortable with risk
• Entrepreneurial by nature
• Possess excellent analytical skills
• Proven ability to carry and achieve marketing goals
• Strong interpersonal skills with ability to facilitate and solve problems
• Strong communication, both verbal and written, and presentation skills
• Detail-oriented with advanced organization skills

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected hourly pay range for this position is $35.00 - $47.00. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off ("PTO") and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.