Description

The Content Marketing Manager's role is to collaborate with the Regional Vice President and implement content strategies that perform well across WestAir's key performance indicators. This includes lead generation, knowledge sharing, social media, web, eCommerce community growth, and internal communications. The manager is responsible for developing all platforms to create effective content. We are looking for specialists who possess strong writing skills and have a natural inclination toward leadership. You will assist in the continued development and improvement of the strategy while being an ambassador for the brand and its values.

Goodwill. Accountability. Selflessness. Equality. Sustainability.

We have created the framework to assess and evaluate potential content managers based on their role responsibilities. While we understand that each region's needs constantly change, the following guidelines will help the ideal candidate understand what we are trying to achieve. We recognize that everyone brings a unique approach to the role, and this framework is designed to provide a clear understanding of the overall goals.

Recognize the Team: You must excel at recognizing individual team members' strengths, identifying projects that will help our regions grow, and keeping your message simple.

Outreach Excellence: We look to our management team to be able to ideate and promote content across all industries and formats and train up a team to do the same.

Hyper-Organized: We're a fast-paced environment in an outdated industry; you will juggle multiple competing priorities at any given moment while remaining consistent editorially.

Leadership demonstrated: Our story is a moving target, and you'll need to lead the leaders to make the largest macro impact on our campaigns. Must be able to manage upward.

SEO Strategy and Passion: Without data, nothing works; you will carry a strong background in technical SEO that parallels our digital strategy-and understand how to adapt to platform trends

Essential Functions

Reasonable accommodations may enable individuals with disabilities to perform essential functions.

* Generating industry-specific content related to gas applications that can perform well across various channels.

* Creative content ideas across various industries, applications, gas types, & gas package types

* Performing keyword research and staying abreast of industry trends

* Iterating on content strategy to ensure success

* Co-developing and executing strategies for multiple channels, including Instagram, Facebook, LinkedIn, and YouTube

* Collaborating on planning, creating briefs/scripts, producing, and publishing both print and digital content

* Managing campaigns across all digital and social platforms

* Copy-editing content for AP style to match brand voice

* Monitoring social media KPIs to track bi-weekly engagement and campaign performance

* Community management and engaging with followers and reviews in a timely manner

* Monitoring web, eCommerce, and social traffic and generating reports on trends

* Cultivate strong relationships with journalists and media outlets to secure coverage on the web. This involves building trust and rapport with reporters and editors, understanding their interests and needs, and providing them with valuable information and insights

Requirements

• Bachelor's Degree in Business, Marketing, Journalism or a related field
• 3+ years of proven experience in producing content for the web specifically, as well as channel-specific knowledge
• In-depth knowledge of the HubSpot Content Optimization System and Proficiency in Microsoft
• Hands-on experience with SEO and web traffic metrics.
• Excellent oral and written communication skills with the ability to influence others both internally and externally
• Strong action with the ability to prioritize, multi-task, tenaciously follow up, and meet aggressive deadlines
• Ability to collaborate with all different players and functions, inspiring innovative and new ideas with peers, and holding others accountable

Supervisory Responsibility

This position has no supervisory responsibilities.

Physical Demands

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully.

While performing this job, the employee must sit, stand, talk, hear, and use hands and fingers to operate a computer and telephone, keyboard reach, stoop, and kneel. Specific vision abilities required by this job include close vision requirements due to computer work. Light to moderate lifting is required.

Travel

Occasion travel may be needed.

Position Type and Expected Hours of Work

This role requires a full-time on-site presence with varying hours within core business hours, Monday to Friday.

This job description is not intended to be all-inclusive. An employee may perform other related duties as negotiated to meet the organization's ongoing needs.