The Director of Enrollment Strategy works collaboratively across the student services division on the implementation of the College’s Strategic Enrollment Management Plan, directing enrollment communications, and performing duties of the College’s CRM Administrator. This position reports to the Vice President for Students and Chief Marketing Officer.

• Provides leadership, oversight, and guidance for implementation of the College’s Strategic Enrollment Management Plan; serves as chair of the SEM Committee.
• Tracks and analyzes enrollment data at the College over time by program, by location, and by key demographics. Uses analytics to create reports and presentations and measure progress toward enrollment goals.
• Researches and analyzes enrollment forecast data and gap analyses they relate to potential enrollment for the College and its programs.
• Identifies enrollment growth opportunities and the markets to reach them.
• Utilizes contact lists and other data gathering opportunities (including Wiley, CollegeApp, ACT, etc.) to generate new leads and reach new prospects.
• Directs, develops, and coordinates College enrollment communications.
• Works collaboratively across departments including admissions, financial aid, advising, marketing, recruiting, institutional research, and with instructional and workforce programs on consistent, customized enrollment messaging throughout the enrollment funnel, supporting and reinforcing the Wallace State brand and using data to inform and improve content delivery.
• Manages Enrollment Communications Plan; conducts regular enrollment communications audits and CRM training to ensure consistency of message.
• Acts as the College’s primary CRM administrator, overseeing and working directly in platforms such as Target X/Salesforce, Ocelot, CampusCast and similar messaging platforms, which may include providing direction and training on messaging for CRM and enrollment-related calls, emails, website landing pages, and print communications. Manages the day-to-day operation, use, and configuration of the systems. Responsible for functionality, appearance, and settings within community areas of the CRM.
• Also manages the work of vendors contracted by the College and/or System for enrollment communications.
• In order to perform these essential functions, the Director of Enrollment Management must be present at work. Therefore, attendance is an essential job function.

• Minimum of a bachelor’s degree with 21 semester hours in related field; master’s preferred.
• Ten years related experience.
• Must have a knowledge of Student Services in higher education, including professional experience with financial aid, admissions, and advising, as well as experience developing communications to targeted audiences.
• Must have knowledge of College policies and procedures.
• Must be able to effectively communicate both verbally and in writing, have the math skills necessary for planning budgets, and possess the interpersonal and communication skills required to work with the media and other external constituents on the College’s behalf.
• Must be able to work nonstandard hours and overtime hours when required and must be able to perform occasional overnight travel.
• Must possess a valid driver’s license.

A complete application packet must be received in the no later than 1 p. m., Wednesday, January 10, 2024. A complete application packet consists of:

(1) Completed Wallace State Community College employment application with three work references

(2) Résumé

(3) Cover letter describing specifically how your experience and qualifications meet the qualifications outlined for the position

(4) Verification of experience (employment) will be required after the interview process and prior to an offer of employment. Letter(s) must come from current and/or former employers, verifying employment experience to meet minimum required qualifications. Letter(s) must include employment dates and job title and be on official letterhead with an authorized personnel signature.

(5) Separate transcripts from each college attended (photocopies will suffice until employed)

Applicants must meet eligibility requirements to work in the U.S. at time of appointment. All application materials must be submitted as a complete packet and will become the property of the College. Applicants who fail to submit all required information will be disqualified. Only application packets received during the period of this announcement will be considered.

In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form and to submit a nonrefundable fee of $24.40 (additional charges may apply) for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.

APPLICATION DEADLINE: The deadline for receipt of all application material is January 10, 2024.

ADDITIONAL INFORMATION: The College reserves the right to fill the position within four months of the stated deadline date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position should circumstances warrant the need to fill more than one position.

Applicants scheduled for an interview may receive or review the Essential Functions for the position at the time of the personal interview. Any applicant, however, may request a copy of the Essential Functions for the position prior to the interview appointment. All male applicants between the ages of 18-26 must provide proof of Selective Service Registration.

It is the sole responsibility of the applicant to ensure his or her application packet is complete. Before an offer of employment can be made to the selected candidate, the College will require written verification (on letterhead and signed by an appropriate authority) from current and previous employers confirming the required level of experience as stated in the “Qualifications” section.

Wallace State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College Systems, that no person no person shall, on the grounds of race, color, disability, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Wallace State Community College will make reasonable accommodations for qualified disabled applicants or employees. Wallace State reserves the right to withdraw this job announcement at any time prior to the awarding.

If you have a disability and may require accommodations, please notify us at 256-352-8029. Wallace State Community College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirm an employee’s eligibility to work in the United States as required by the Department of Homeland Security.