Job Description

Public Relations Coordinator

Employee Classification: Other Professionals

Institution: Southwest Tennessee Community College

Department: Marketing & Communications

Campus Location: STCC - Multiple Campus Locations

Job Summary

The Public Relations Coordinator is a full-time, fiscal year appointment reporting to the Director of Public Relations and Media. The Public Relations Coordinator plays a key role in telling the College’s story and expanding its presence through internal and external communications and a variety of media. The Public Relations Coordinator serves as a staff writer and photographer in the Communications, Marketing and Community Relations Department, creating and contributing to a wide variety of original content that successfully executes communications strategy, engages audiences, and conveys the impact of Southwest Tennessee Community College.

Job Duties

Adheres to the College’s publications calendar and performs all research and copywriting for college newsletters, the annual report, plus brochures and marketing material.
Works with faculty and staff to identify compelling stories and convey them across various media and platforms.
Meticulously edits, fact-checks, and proofreads own work, as well as content submitted by College faculty and staff to ensure work is well researched, strategically sound, highly creative, and tightly written.
Writes media relations materials and disseminates to targeted outlets, as assigned.
Participates in creative and strategic brainstorming sessions, stays abreast of digital and content public relations trends and helps identify new storytelling opportunities. -
Photographs special events, activities, and faculty, staff, and students.
Generates content for social media representing the College that is creative, strategic, and engaging.
Coordinates day-to-day social media efforts including a content calendar, monitoring and responding to social media postings, developing campaigns, and data analysis.
Keeps abreast of social media trends and best practices.
Supports the Public and Media Relations Director in monitoring, articulating, and enforcing editorial standards for the College to ensure effective, streamlined communication that meets the College’s brand standards.
Other duties may be assigned.

Minimum Qualifications

• Bachelor’s degree in journalism, communications, English, or related field; Master’s preferred
• At least 1-year experience, in journalism, public relations, or corporate communications

Preferred Qualifications

• Self-starter who is personable, creative, energetic, motivated, and organized
• Proficient in Adobe Creative Cloud, Microsoft Office; Windows OS; popular social media platforms; experience with Hootsuite is a plus.
• Photography experience and ability to edit photos using Adobe Photoshop or other photo editing software.
• Familiar with iPhone photography and iOS

Knowledge, Skills, and Abilities

• Excellent written and verbal communications skills
• Superior spelling, punctuation, and grammatical skills
• Strong copy-editing ability and proficient knowledge of AP style
• Ability to plan, organize, and coordinate work assignments independently
• Demonstrated ability to work as part of a team and with diverse individuals toward organizational goals
• Ability to work a flexible schedule to cover events on nights and weekends as needed
• Excellent problem-solving skills
• The ability to manage multiple responsibilities under a tight deadline with minimum oversight

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