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Executive Director, Storytelling and Constituent Engagement

Job Description

Job Title

Executive Director, Storytelling and Constituent Engagement

Job Description

The University of Notre Dame, a leading American research university that offers undergraduate, professional, and graduate students the opportunity to pursue their academic endeavors in scholarly community that is enriched by Catholic intellectual and cultural traditions, is seeking an innovative, mission oriented, executive leader for the position of Executive Director for Storytelling and Constituent Engagement, Enrollment Division.

This is an exciting time for the Enrollment Division, as it has significant momentum moving into its next strategic period. With strategic priorities that will invest in first generation, lower resourced, and international students, the University will continue to amplify its mission as the greatest Catholic research university in the world. Notre Dame’s commitment to its Catholic character, service to others, and forming leaders of character is unwavering and will continue to influence the curation of its student body, with a significant emphasis on ensuring that a Notre Dame education is affordable and accessible to all deserving students.

Reporting to the Vice President for Undergraduate Enrollment and serving as a member of the Enrollment Senior Leadership Team, the Executive Director is responsible for the storytelling, marketing, communications, and guest experience strategy for all prospective students, families, 12 educators, high school guidance counselors, and third party experts within the enrollment industry. The Executive Director develops and implements an overall engagement strategy for these constituents, ensuring that the University’s core mission, vision and values are evident in all marketing, communications, and constituent experiences.

The mission and vision of the Enrollment division must be ever present in all constituent interactions, ensuring that the University is true to its core mission and Catholic character and that it is ever evolving to enroll a diverse, vibrant student body. As such, the position must establish long-term marketing, communications and engagement strategy that aligns with the university’s strategic goals, focusing on delivering a unified and branded constituent experience fueled by listening, research, data, innovative, and integrated marketing communications.

  • Oversees the planning, support, and evaluation of enrollment objectives and key results which elevate the trust and enthusiasm of prospective families.
  • Serves as the chief architect of the Enrollment storytelling, marketing, communications and guest experience strategy for prospective families and experts/partners within the Enrollment industry.
  • Establishes a long-term marketing, communications and engagement strategy that aligns with the University’s strategic goals, focusing on delivering a unified, branded constituent experience fueled by listening, research, data, and integrated marketing communications.
  • Working with the Vice President for Undergraduate Enrollment and Vice President for Public Affairs and Communications, the Executive Director will implement a strategy that celebrates an enterprise narrative, highlighting the distinct culture of Notre Dame and inspiring prospective families and enrollment industry experts to join the Notre Dame family.
  • Liaise with all constituents of the Enrollment Division, ensuring that an integrated engagement plan is implemented in order to celebrate the various facets of the team, including Pre-College Programs, Admissions, Financial Aid, and Student Accounts.
  • Be a people leader, dedicated to a distinct and comprehensive employee experience for all members of the Enrollment Storytelling and Constituent Engagement team.
  • Implements new strategies, pathways, and markets that will enhance Notre Dame’s reach as a global Catholic research university and build credibility and trusting relationships with prospective families across the globe.
  • Lead, influence and collaborate across campus, ensuring the enterprise narrative of Notre Dame is reflected in all storytelling, constituent engagement, and experiences, and that Notre Dame’s national and global reputation is elevated, particularly for strategic audiences of the Enrollment Division.
  • In collaboration with the Admissions and NDAA teams, develop strategies to engage alumni volunteers across the globe on the cultivation of relationships with prospective families.
  • Reinvent the Notre Dame Campus Visit Experience and lead Enrollment events, ensuring that prospective families are educated, inspired, and invited to take action during their time at Notre Dame and as they experience campus virtually.

Minimum Qualifications

Bachelor’s Degree
7+ years of experience in Marketing and Communications
Strategic Planning, brand strategy, enterprise-wide strategic communications

Preferred Qualifications

Higher Education Communications


Assoc VP Undergraduate Enrollment (28004)

Family / Sub-Family

Communications & Marketing / Brand Mgmt

Career Stream/Level

M 3 Director

Department Hiring Pay Range

Commensurate with Experience

Pay ID


FLSA Status

S1 - FT Exempt

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Job Posting Date (Public)


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