This role is responsible for managing the functionality of and content for the center’s digital marketing platforms –– including, but not limited to, the website, DeBartolo Performing Arts Center’s (DPAC) mobile app, digital programs, social media accounts, and, in concert with the Operations Team, the mobile ticketing platform, Tessitura/TNEW. The ability to identify and implement effective processes and lead projects with minimal direction is required. As part of their communications responsibilities, this role is responsible for the overall strategy and dissemination plans for the center’s social media and blog posts, website updates, and managing the student ambassador team. Additionally, this role is tasked with developing and implementing strategic campaigns across multiple online channels to promote events at the center and generate revenue. Understanding the ever-changing digital marketing landscape is key for success in this role.

Key Responsibilities:
• Work with media partners to develop, execute, and measure the performance of paid digital campaigns including, but not limited to, display, social media, OTT/CTV, YouTube, and geo-targeted ads.
• Identifies Tessitura data management process improvements that support the center’s marketing initiatives and leads projects through to fruition.
• Maintains and integrates applications important to business operations and employee productivity.
• Develop and maintain editorial calendar(s) for social media, blog, and student ambassadors.
• Liaise with the Operations Team to review internal processes of the ticketing platform to ensure the database, and its integrations, are working as intended.
• Collaborate with the Creative Team to develop digital content that is optimized for appropriate channels.
• Create timely, relevant, and engaging content for the center’s social media accounts: Facebook, Twitter, Instagram, and YouTube.
• Create and refresh content on the website, TNEW, app, podcast, and blog, using HTML and CSS when necessary.
• Monitor website, campaign, and app performance using Google’s suite of tools including, but not limited to, Analytics, Data Studio, Tag Manager, and Firebase.
• Manage the app and website’s platform integrations, working with developers to enhance functionality when needed.
• Report website and campaign performance to senior management.
• Regularly survey patrons to monitor satisfaction levels with the center.
• Research industry and digital marketing trends, both locally and globally, to make strategic marketing decisions that will best impact the center.
• Identify and understand key audiences for marketing communication efforts and work with the Marketing Team to develop a communications strategy that aligns target audiences with revenue goals.
• Lead and empower the student ambassador team.

The following certifications are a plus:

When attaching your resume and cover letter, please add an executive summary from a marketing or social media plan. A writing sample, such as a blog post. Provide examples of social media content you created via a portfolio or active links to Tweets, Instagram, Facebook posts or blogs in the “other 1” option.