The Strategic Content team creates digital experiences that inform the general public, campus community, alumni, parents, and the news media of the University’s strategic priorities (faith, teaching, research, internationalization, DEI), and the work being done to achieve them. Housed organizationally within the Office of Public Affairs and Communications, Strategic Content has ownership of the University’s main owned media properties, including the home page (nd.edu), social media platforms, and several other websites and channels. Through storytelling, campaign development, and other ad hoc projects, the unit plays a critical role in communicating about the distinctive character and work of the University, and, should the need arise, disseminating important information during crisis response.

Strategic Content is seeking a Social Media Specialist to help grow the University’s presence on existing and emerging digital platforms. Reporting to the Senior Social Media Manager, this position will have day-to-day responsibility for developing and disseminating content that speaks to key University strategic priorities, as well as monitoring online conversation to identify opportunities and threats to the University and its reputation. They will operate the main University accounts, as well as the new Internal Communications social media presence, and other platforms managed by the Office of Public Affairs and Communications.

The successful candidate will have a deep understanding of the principles of effective online communication on various social media platforms, and an ability to adapt to the constant changes these platforms make in their products. In addition, this position will serve as a key member of the University’s crisis response team. On occasion, they will have access to extremely sensitive information, and must be able to conduct themselves in a fast-paced, high-pressure environment with the utmost discretion.

Responsibilities:

Innovation – Research and develop proposals to evolve the University’s social media presence, including launching new platforms and keeping abreast of emerging trends of effective online communication. This position will be a key advisor in making recommendations to advance engagement with the Notre Dame brand in the social media space.

Content Development – A skilled wordsmith able to share complex ideas in 280-characters or less, the social media specialist will be responsible for creating content for the University’s social media presence on platforms including, but not limited to, Twitter, Facebook, Instagram, and LinkedIn, under the supervision of the Senior Social Media Manager. The Social Media Specialist will also capture and/or curate photography, short-form video, and other content that conveys the student experience as well as Notre Dame’s unique position as a Catholic research institution, and create graphics and other visual assets to aid in this endeavor. At times, this position will collaborate with various internal stakeholders including students, alumni, faculty, staff and College partners to facilitate thoughtful and dynamic storytelling that both informs and inspires.

Monitoring - Monitor, evaluate and report on social media activity and conversation around Notre Dame. This position must have a keen sense for identifying issues of concern before they are widely known, and will at times interact with Division leadership to make them aware of pending issues. This position will perform monitoring activities that include listening to external audiences (alumni, general public) as well as internal audiences (faculty/staff), and will collaborate with other team members to produce regular reports.


This is a hybrid (remote/on-campus) position.

3-5 years of experience managing social media accounts for a brand or employer
Experience with a breadth of social media platforms
Strong written and verbal communication skills