Job Description

Digital Marketing/Communications Manager

Law School Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

• Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
• We offer tuition remission for employees and their dependents
• A generous immediate employer match towards a 403(b) retirement plan.
• As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
• As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
• University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Position Summary

The Digital Marketing and Communications Manager leads the development of high-quality communications at Fordham Law School – including social media and content creation, internal communications, and digital storytelling. This individual sets, refines, and reinforces the school’s voice and strengthens its reputation.

This role reports to the Senior Executive Director of Marketing and Communications.

This position is eligible for a hybrid work arrangement pursuant to University’s Hybrid/Remote Work Policy. Please review the policy here:

https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/

Essential Functions

• Acts as a key member of the Fordham Law marcom team and collaborate closely across the team and beyond
• Manages the content pipeline for the law school’s social media platforms (Facebook, Twitter, Instagram, and LinkedIn)
• Develops and implements integrated marcom efforts (paid, earned, and owned)
• Supervises social media interns and collaborates with agency partners
• Cultivates trusted relationships with “clients” to create useful, effective marcom product. Clients include alumni relations, development, admissions, career planning, centers and institutes, clinics, public programs, and student affairs
• Designs content for a range of communications including: social media posts, website updates and enhancements, marketing emails, promotional videos, advertisements, and collateral materials – all aimed at driving interest and engagement in Fordham Law
• Contributes to our repository of high-quality multimedia content
• Partners with the senior editor and staff writers to proactively mine and vet stories and develop a integrated calendar of news and social media content
• Shapes the organization’s voice by crafting/editing communications to ensure consistent style/message
• Drafts digital communications primarily for the Dean, but occasionally for other leaders
• Plans and executes digital campaigns that promote the launch of new programs and offerings at the Law School
• Updates the Law School’s newsroom
• Acts as brand steward: develop and foster Law School and University editorial and brand elements
• Develops/refines systems for managing marcom projects and serves as a liaison for interdepartmental projects
• Plays a key role in executing experience improvement for our audiences (ex: LawNET streamlining, integration of web tools, etc)
• Leads implementation of service standards and brand guidelines including for project management and client liaison tasks such as creative briefs, proof review, and feedback/assessment
• Performs additional responsibilities:
  • Occasionally assists with public relations by collaborating with senior director and PR agency
  • Attends and reports on select key Law School events
  • Collaborates on email marketing and content strategy

Required Qualifications

• Bachelor’s degree required; or, in lieu of the degree a minimum of four (4) years of relevant experience is required.
• 4-7 years of work experience demonstrating progressive responsibility in communications roles
• A passion for the Law School’s mission and the day-to-day work
• Strong writing, editing, and research skills
• Working knowledge of Adobe Creative Suite, WordPress, Canva, CMS tools, Emma email marketing (or similar) a plus
• Clear evidence of creativity and strategic, brand-aligned communication
• Demonstrated ability to foster cooperative environments and work in a collegial fashion
• Ability to juggle priorities, stay flexible, and manage projects from inception to completion
• High energy, positive attitude, takes initiative
• Strong work ethic and a “growth mindset” – an orientation towards trying new things, innovating
• Ability to proactively apply knowledge of emerging trends and technology to the work
• Attention to detail and an eye for compelling facts.
• Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

• Degree in journalism, marketing, communications/PR.
• Experience in journalism, marketing or communications.

Minimum Starting Salary: $70,000

Maximum Starting Salary: $90,000

Note: Salary is commensurate with qualifications, experience, and skills.

FLSA CATEGORY: Exempt

START DATE: ASAP

APPLY HERE: https://careers.fordham.edu/postings/5002

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories

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