Assistant Director of Marketing and Communications

Job Description

Position Details

Position Information

Recruitment/Posting Title Assistant Director of Marketing and Communications
Job Category Staff & Executive - Advertising/Marketing/Public Relations/Communications
Department SA-Marketing
The vision of the Division of Student Affairs at Rutgers University–New Brunswick is to work together to cultivate transformative experiences that challenge students to be their best at Rutgers and beyond. In line with this vision, the Student Affairs Marketing, Communications, and Innovative Technology (SAMC) is committed to delivering strategic and integrated marketing, communication, and creative services to build awareness of the division’s programs, events, and services in order to enhance the student experience at Rutgers University–New Brunswick.
Posting Summary
Rutgers, The State University of New Jersey, is seeking an Assistant Director of Marketing and Communications for Student Affairs. Reporting to the Director of Communications, with a dotted-line report to the Associate Vice Chancellor for Student Affairs – Health and Wellness, the Assistant Director will be responsible for the direction and implementation of communications and marketing efforts for departments within Rutgers Student Health, including CAPS and HOPE, to promote the services provided to prospective students, current students, and the university community.
Among the key duties of this position are the following:
  • Works with the Student Health leadership to develop and implement communications strategies and initiatives that promote the represented departments in a positive and exciting manner and assists departments in achieving their communications goals. 
  • Oversees the SAMC office’s creative team, made up of full-time marketing specialists and student interns and will be responsible for the managing the creative team resources in order to effectively and efficiently deliver products within established timelines.
  • Assists the Director of Communications in supporting the communications efforts for the Division of Student Affairs. Responsibilities include digital and print media presence, branding of the departments and their programs, the coordination of a consistent message with the Division of Student Affairs and other departmental initiatives.
  • Measures and tracks analytics to evaluate effectiveness of resources, workflows, and marketing and communication programs.
  • Develops and sustains partnerships with various university units and departments, such as University Communications and Marketing, New Brunswick Communications, Admissions, the School of Arts and Science, Mason Gross School of the Arts.
Position Status Full Time
Hours Per Week
Daily Work Shift
Work Arrangement
FLSA Exempt
Grade 06
Position Salary
Annual Minimum Salary 71087.000
Annual Mid Range Salary 89978.500
Annual Maximum Salary 108870.000
Standard Hours 37.50
Union Description Admin Assembly (MPSC)
Payroll Designation PeopleSoft
Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to .
Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to
Seniority Unit
Terms of Appointment Staff - 12 month
Position Pension Eligibility ABP


Minimum Education and Experience
  • Requires a bachelor’s degree, preferably in public relations, communications, marketing, or related field, or equivalent combination of education and/or experience.
  • Minimum 5 years’ experience with marketing, graphic design, project management, public relations, and supervision.
Required Knowledge, Skills, and Abilities
  • Understanding of branding and visual identity systems.
  • Strong communication and writing skills. Experience in higher education is a plus.
  • Proven experience using the internet as a marketing tool for disseminating information.
  • Must be able to analyze, process, and organize large quantities of complex information from a variety of sources.
  • Must be comfortable with social media and email marketing as a communications tool, as well as able to think broadly and conceptually and formulate creative solutions to communication problems.
  • Requires strong organization skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented environment.
Preferred Qualifications
  • Proficiency in Adobe Creative Suite, Microsoft Office, especially Word and Excel.
  • Website content management systems such as WordPress and Drupal.
  • Ability to manage multiple projects with competing deadlines, across multiple clients and prioritize projects and resources to meet deadlines.
  • Ability to communicate clearly and explain technical and/or conceptual information to laypersons.
  • Knowledge of video production, including tripod and lighting setup, microphone/audio setup, video capture, editing, and exporting to various platforms.
  • Knowledge in use of DSLR cameras, lenses, and accessories.
Equipment Utilized
  • Mac operating system, Windows operating system, Microsoft Office, Photo/Video equipment (DSLR and specialized cameras, tripods, lighting, microphone systems), Wordpress and Drupal Content Management Systems, online project management systems, Facebook, Twitter, Instagram, YouTube; Adobe Creative Suite. Online teleconferencing and collaboration tools such as Zoom, WebEx, Microsoft Teams, OneDrive, Box, and Smartsheet.
Physical Demands and Work Environment
  • Light lifting and carrying of photographic/Video equipment.
  • Time will be divided between working out of the office and on location around the New Brunswick campus for meetings, event coverage, and observation of facility usage and student media consumption trends.
Special Conditions
  • Will require working occasional evenings and weekends for initiatives and program coverage.

Posting Details

Posting Number 23ST0744
Posting Open Date 03/14/2023
Special Instructions to Applicants
Regional Campus Rutgers University-New Brunswick
Home Location Campus College Ave (RU-New Brunswick)
City New Brunswick
State NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees , Rutgers University requires all prospective employees to provide proof that they are fully vaccinated and have received a booster (where eligible) against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Employees who are not eligible for a booster at the time of an offer of employment must provide proof they have received a booster upon eligibility and upload proof of same. Under Policy 100.3.1 Immunization Policy for Covered Individuals , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address:

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