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Integrated Marketing Director, CHHS
Job Description
Operating Title
Integrated Marketing Director, CHHSLong Classification Title
Marketing DirectorCampus Location
DurhamDepartment
UNH Academic Unit Communications [UGRCSC]Summary of Position
Acceptable minimum level of education
Bachelor'sAcceptable minimum years of experience
7-10 yearsAdditional Job Information
Posting Number
PS3886FY22Other minimum qualifications
- Bachelor’s degree in advertising, marketing, communications, business or related field.
- At least seven years of experience leading communications, branding, marketing or related functions in a complex organization including, but not limited to demonstrated experience developing, socializing, and executing a marketing strategy.
- Excellent written, oral communication skills.
- Ability to make high-level decisions and provide marketing advice and communications counsel to colleagues and direct the work of staff and external consultants, firms, etc.
- Mastery of integrated marketing strategies and tactics across print, digital, and broadcast marketing and communication channels. Familiarity with CRM and email marketing.
- Proactive, inspiring and self-directed work ethic with ability to lead a focused team within a large organization.
- Ability to translate a strategy or concept into effective marketing and communications programs with measurable results.
- Ability to prioritize, multi-task, and shift priorities as necessary.
- Ability to provide and receive feedback in a professional and productive manner that strives for continuous improvement of performance.
Additional Preferred Qualifications
- MBA or master’s in marketing or communications.
- Familiarity with higher education.
- Experience working with an experiential brand.
Salary Information
Quicklink for Posting
https://jobs.usnh.edu/postings/54583Percent Time Information (FTE)
1.00Grade
26EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Institution Information
Posting Date
03/14/2023Open Until Filled
YesPosting Open to Internal Candidates Only?
NoInterested Internal Candidates Exist?
NoJob Category
Salaried Staff (Exempt)Appointment Type
RegularDrivers License and Physical Requirements. Please check all items that apply.
None applicableDuty/Responsibility
- In partnership with college leadership, develop, present, and execute audience-centric annual marketing plans with clear measures for success that contribute to revenue and other pre-determined success metrics.
- Leverage working knowledge of the audience, health care industry, higher education industry, and relevant competitive space, alongside brand and UNH knowledge to continually identify, develop and execute initiatives that make audiences think, feel and act differently to UNH.
- Stay current on relevant allied health and nursing, health and social care policy, and health equity topics and issues that should be integrated into marketing efforts.
- Thoroughly understand the brand equity and develop campaigns, creative, and placement (i.e. traditional media, paid digital, earned media, etc.) that fully align and strengthen positioning.
Duty/Responsibility
- Collaborate with the Dean and her/his designates as a strategic partner in developing and implementing marketing strategies for the College and its programs and centers.
- Fully partner and collaborate with college communications leadership, support alignment in marcom efforts, and support the development of policies and processes to ensure compliance with branding standards.
- Collaborate with others to ensure consistency across channels and areas of expertise, share best practices, and jointly develop processes, tools, and ways of working to continuously optimize.
- Lead regular status update meetings with college stakeholders and others to show impact of effort and facilitate alignment with UNH-wide goals/campaigns. Provide consultation to ensure efforts ladder back to overarching integrated marketing plans.
- Participate in College Director-level meetings as requested by Dean.
Duty/Responsibility
- Write, review, edit and provide all other forms of input and feedback for communications and events related to the College.
- Oversee the College’s web and social media presence, advertising and a suite of printed and digital communications for the purposes of recruitment, alumni and external engagement, and research.
- Oversee the design and delivery of major College-wide events that contribute to advancing the brand and raising the visibility of the College.
Duty/Responsibility
- Be the trusted expert for the unit’s market research, key metrics and proactively report progress, learnings and indicated actions to senior leaders within central Marketing, unit and others routinely.
- Continuously analyze performance of marketing plans (ie. campaigns and always-on activities), reporting results and adjusting initiatives as necessary to drive efficiency and effectiveness.
- Stay up-to-date and inform fellow team members of the latest intelligence about the College.
- Research best practices across industries and share and inspire creative, content and placement ideas.
Duty/Responsibility
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