Job Description

Assistant Director of Email Marketing

Marketing and Communications, Lincoln Center

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

• Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
• We offer tuition remission for employees and their dependents
• A generous immediate employer match towards a 403(b) retirement plan.
• As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
• As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
• University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Position Summary

University Marketing and Communications seeks to hire an Assistant Director of Email Marketing to join the Online Communications team. Our team is responsible for all aspects of the University’s primary web presence (www.fordham.edu) and many of the most visible sites within the fordham.edu domain, as well as other forms of online communications such as email marketing. We are also responsible for establishing and enforcing online brand standards campus-wide through various content management systems — TerminalFour (fordham.edu), Wordpress (blogs/calendar) and Mailchimp (email). In addition, we serve as consultants for the university community regarding best practices in information architecture, design, accessibility, online communications, and content management.

This position reports to the Senior Director of Online Communications.

This position is eligible for a hybrid work arrangement pursuant to University’s Hybrid/Remote Work Policy. Please review the policy here:

https://www.fordham.edu/human-resources/policies-guides-and-agreements/hybridremote-work-policy-for-administrators/

Essential Functions

• Manages robust email marketing calendar.
• Works closely with other UMC project managers to meet e-communication goals, as well as to help them to better strategize and assess outcomes of their clients’ initiatives.
• Designs and sends out email marketing campaigns in Mailchimp.
• Designs and sends out various University newsletters in Mailchimp.
• Works with web developer to implement template changes when necessary.
• Tests emails across platforms, sometimes using Litmus.
• Ensures emails are compliant with all email marketing laws.
• Reports on email statistics and analyzes data to ensure we are meeting our e-communication goals.
• Manages email marketing responses.
• Works closely with technology partners to oversee preparation of e-mail lists, ensure data integrity, and communicate information updates between databases of record and Mailchimp.
• Improves processes and establishes effectiveness/efficiencies across email strategy and campaigns.

Required Qualifications

• Bachelor’s Degree in journalism, communications, English, marketing, or related field.
• Two to three years of experience directly related to the duties and responsibilities specified.
• Experience with web/email publishing platforms such as Wordpress and Mailchimp.
• Familiar with email marketing best practices.
• Possesses a mobile first approach to email design.
• Experience creating online content, both written and visual, with an ear for language and an eye for design.
• Excellent time management, customer service, organizational, communication, and teamwork skills in order to assist colleagues and the University community.
• Familiarity with HTML, Adobe Creative Suite, Microsoft Office Suite and other web content creation tools.
• Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Minimum Starting Salary: $68,000

Maximum Starting Salary: $85,000

Note: Salary is commensurate with qualifications, experience, and skills.

FLSA CATEGORY: Exempt

START DATE: ASAP

APPLY HERE: https://careers.fordham.edu/postings/4752

ABOUT FORDHAM

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories

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