This job has Expired
Assistant Director of Marketing Communications for Graduate Programs
Job Description
Position Information
Position Title
Assistant Director of Marketing Communications for Graduate Programs
Requisition Number
20122471
Type of Employment
Full-Time Regular
Number Of Months
12
Months Employed
Number of Hours per Day/Week
8/40
Daily Hours
8 a.m. - 5 p.m.
Position Summary Information
Summary of Position
Reporting to the Office of University Communications in partnership with the Office of Graduate Admissions, the Assistant Director is responsible for developing, implementing, and managing strategic marketing and communication plans to achieve Elon’s graduate enrollment and communications goals. The Assistant Director acts as a liaison between Graduate Admissions and University Communications, ensuring a collaborative approach to communicating and delivering a cohesive message and brand in all marketing and communications for graduate programs, including digital, print, web, email, social media, and video platforms.
This position works with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, social media, and advertising content to inform and engage prospective graduate applicants as well as admitted and deposited students. Anticipates needs of prospective students and build communications strategies and content to address these and optimize website content strategy for search. Develops and implements new communication streams for all relevant audiences.
Benefits of Working at Elon University
This position works with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, social media, and advertising content to inform and engage prospective graduate applicants as well as admitted and deposited students. Anticipates needs of prospective students and build communications strategies and content to address these and optimize website content strategy for search. Develops and implements new communication streams for all relevant audiences.
Benefits of Working at Elon University
As an Elon University employee, you’ll join an internationally acclaimed university with a commitment to fostering a thriving community. Ranked among the most innovative, creative and best-run universities in the nation, Elon’s personal approach to education extends to employees, whose growth, professional development and success is a hallmark of our training and advancement opportunities.
Elon University’s home is the charming town of Elon, North Carolina, a small, friendly community located a short distance from the beach and the mountains, and among the vibrant cities of Greensboro, Raleigh and Durham. In addition to the beautiful canopy of historic oak trees iconic to our campus, you’ll find boundless opportunities for family-friendly recreation, cultural events and outdoor activities. Hiking, water sports, fine dining and entertainment are just a few of the many happenings in the Elon area, making the region one of the nation’s premier travel destinations.
Employees at Elon enjoy a generous and comprehensive benefits package that includes:
- 28 annual days off, including holidays and vacation.
- Immediate tuition remission for employees.
- Retirement plan with an 8 percent contribution from the university.
- Immediate eligibility for health, dental and vision insurance, along with free acute care and lab services at our onsite Health & Wellness Clinic.
- Free use of campus fitness facilities.
- Free admission to musical and theater performances, guest speakers, religious and ethnic observances, recitals, art exhibitions, entertainment and our Division I Phoenix athletics.
Eligibility for tuition remission at Elon for spouses, qualifying domestic partners and dependents begins at three years of service. After four years of employment, eligibility begins for participation in the Tuition Exchange, a national scholarship exchange program that enables dependents to enroll in nationally recognized partner colleges and universities.
Elon values and celebrates the diverse backgrounds, cultures, experiences and perspectives of our community members. As an equal opportunity employer, Elon’s principles of diversity extend to race and gender identity, age, disability status, veteran status, sexual orientation, religion, and other aspects of one’s identity. At Elon, our employees respect human differences, passion for lifelong learning, emphasis on personal integrity and an ethic of service.
Education Requirements
Bachelor’s degree required.
Degree/Major
Communications, marketing, pubic relations or related discipline.
Length of Experience
Minimum of three years related experience.
Supervisory Experience
No
Supervisory Experience Detail
This position may supervise student workers.
Special Skills or Experience
Excellent writing and editing skills. Ability to effectively present information and respond to questions from groups, the general public and other employees of the university. Experience in WordPress preferred but not required. Experience with Macintosh operating systems. Knowledge of and experience using Microsoft Office package, specifically Word, Excel and PowerPoint software. Knowledge of and experience using Adobe Photoshop, InCopy and InDesign is preferred.
Special Instructions to Applicants
Please submit a resume, cover letter, and three work samples.
Posting Detail Information
Posting Date
02/24/2023
Closing Date
Open Until Filled
Yes
Position Description
Position Description
This section is required and must be completed.
General Purpose of Position
Reporting to the Office of University Communications in partnership with the Office of Graduate Admissions, the Assistant Director is responsible for developing, implementing, and managing strategic marketing and communication plans to achieve Elon’s graduate enrollment and communications goals. The Assistant Director acts as a liaison between Graduate Admissions and University Communications, ensuring a collaborative approach to communicating and delivering a cohesive message and brand in all marketing and communications for graduate programs, including digital, print, web, email, and video platforms.
Essential Duties and Responsibilities
Work with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, social media, and advertising content to inform and engage prospective graduate applicants, and admitted and deposited students. Anticipate needs of prospective students and build communications strategies and content to address these and optimize website content strategy for search. Develop and implement new communication streams for all relevant audiences.
Act as the liaison between the Graduate Admissions team and University Communications. Maintain constant communication between the two offices to promote maximum effectiveness of communications and marketing for graduate programs and ensure the Elon brand is consistent across all marketing and communication platforms.
Strategize, write, design and format marketing assets for applicant portals, social media platforms, and email communications, with a particular emphasis on improving, updating, and optimizing content strategy on graduate program websites for SEO performance. Review program and admissions websites and pages to ensure accurate, timely content and make edits while adhering to institutional branding guidelines. Optimize all graduate program websites for organic search; recommend and implement changes to websites as appropriate.
Develop and implement methods to analyze the success of all communication, marketing, and advertising campaigns to determine effectiveness, identify weaknesses/areas where improvement is needed, and potential opportunity for future efforts. Make recommendations for future improvements, partnerships, campaigns, based on analysis and research of newly emerging technologies.
Provide marketing and advertising support for continuing education programs.
Other duties as assigned.
Act as the liaison between the Graduate Admissions team and University Communications. Maintain constant communication between the two offices to promote maximum effectiveness of communications and marketing for graduate programs and ensure the Elon brand is consistent across all marketing and communication platforms.
Strategize, write, design and format marketing assets for applicant portals, social media platforms, and email communications, with a particular emphasis on improving, updating, and optimizing content strategy on graduate program websites for SEO performance. Review program and admissions websites and pages to ensure accurate, timely content and make edits while adhering to institutional branding guidelines. Optimize all graduate program websites for organic search; recommend and implement changes to websites as appropriate.
Develop and implement methods to analyze the success of all communication, marketing, and advertising campaigns to determine effectiveness, identify weaknesses/areas where improvement is needed, and potential opportunity for future efforts. Make recommendations for future improvements, partnerships, campaigns, based on analysis and research of newly emerging technologies.
Provide marketing and advertising support for continuing education programs.
Other duties as assigned.
Education and Experience
Bachelor’s degree in communications, marketing, journalism or related discipline, and at least 3 years of related experience. Excellent writing and editing skills. Experience in WordPress preferred but not required. Experience with Macintosh operating systems. Knowledge of and experience using Microsoft Office package, specifically Word, Excel and PowerPoint software. Knowledge of and experience using Adobe Photoshop, InCopy and InDesign is preferred but not required.
Does this position require driving for the university?
No
ADDITIONAL INFORMATION.
Elon University has built a national reputation as the premier student-centered liberal arts university that values strong relationships between students and their faculty and staff mentors. Elon’s 6,700 students prepare to become the ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe. Elon is known for academic excellence across the curriculum, and for experiential learning programs in study abroad, undergraduate research, leadership, interfaith dialogue, civic engagement and community service. Elon is ranked the nation’s #1 master’s-level university for study abroad and is a top-producer of Fulbright Student Scholars and Peace Corps volunteers. U.S. News & World Report recognizes Elon more than any other university in the nation for academic programs that “Focus on Student Success.” More than 425 full-time faculty members teach in six academic units: Elon College, the College of Arts and Sciences; the Martha and Spencer Love School of Business; the School of Communications; the School of Education; the School of Health Sciences; and the School of Law. Elon’s four-year graduation rate of 78 percent ranks in the top 10 percent of U.S. private universities. The student-faculty ratio is 12-1, and the average class size is 20. The university’s 636-acre residential campus in the Town of Elon, N.C., is consistently recognized as one of the nation’s finest environments for learning. The Elon Phoenix NCAA Division I athletic program is a member of the Colonial Athletic Association.
*Please mention you saw this ad on AcademicJobs.*
