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Content Marketing Writer (Communications Generalist)

Indiana University

Job Description

The Kelley School of Business at Indiana University is a comprehensive provider of top-tier business education with a full portfolio of undergraduate, graduate, doctoral, and executive programs on campuses in Bloomington and Indianapolis, and online worldwide. The Kelley School has been creating career momentum for 100 years, going from 70 students in 1920 to an enrollment of more than 12,000 students today. Our innovative curriculum is built on personal development, teamwork, and experiential learning with an emphasis on global and social responsibility. Our success is reflected in our reputation among academic peers, our career placement statistics, and the accomplishments of more than 123,000 living alumni around the globe.

Job Summary


 

Reporting to the Director of Creative and Content Marketing as a part of the creative team for the Office of Marketing and Communications, the Content Marketing Writer is a creative communications professional with a strong background in writing and editing for higher education student recruitment, student engagement, alumni engagement, fundraising, and stewardship.

Department-Specific Responsibilities

  • Develops original content strategies and content for a variety of communications in support of the Kelley School’s student recruitment, student engagement, alumni engagement, fundraising, and stewardship initiatives, including web content, emails, digital ads, landing pages, blog posts, print publications, event communications, and newsletters, among others.
  • Develops effective storytelling approaches in crafting compelling, data-driven, action-oriented messaging and content and working collaboratively with designers, web developers, videographers, photographers, and editors in project creation and delivery.

General Responsibilities

  • Independently creates basic and complex communications for print and e-distribution on behalf of department or functional area within department and in support of departmental goals and objectives; communications may be interdepartmental; staff, faculty, or student-focused; or external.
  • Responds to inquiries and requests and explains policies, procedures, and context of communications.
  • Manages relationships with various internal and external stakeholders and creates communications coverage for relevant initiatives, events, and programs.
  • Prepares communications timelines and shares progress of communications toward relevant deadlines with manager, team members, and other relevant constituents.
  • Regularly monitors relevant social media and news sites; researches relevant subject matter to increase knowledge in area(s) of specialty.
  • Utilizes various communications software programs and delivers communications in multiple formats to a variety of audiences.
  • May provide guidance to lower-level Communications Generalists.

Qualifications


 

EDUCATION

Required

  • Bachelor's degree in communications, journalism, English, public relations, or related field

WORK EXPERIENCE

Required

  • 2 years in relevant field

¿¿¿¿¿¿Preferred

  • 5 years of experience in higher education or an organization or agency with a record of marketing/public relations work for clients with multiple audiences and many products.

Combinations of related education and experience may be considered

SKILLS

Required

  • Proficient communication skills
  • Maintains a high degree of professionalism
  • Demonstrates time management and priority setting skills
  • Demonstrates a high commitment to quality
  • Possesses flexibility to work in a fast paced, dynamic environment
  • Seeks to acquire knowledge in area of specialty
  • Highly thorough and dependable
  • Demonstrates a high level of accuracy, even under pressure

Preferred

  • Professional-level writing and editing skills
  • Demonstrates track record of producing high-quality marketing communications content that makes an impact with key audiences/constituents; and experience working with Microsoft Office programs, web content management systems, and email marketing programs
  • Experience in marketing communications in the role of content developer, web writer, writer/editor, publications specialist, public relations specialist, communications assistant, or other positions where writing and editing are the primary responsibilities
  • High-level skills in working with Microsoft Word, PowerPoint, and Web Content Management Systems and drivers' license as some travel will be required
  • Experience with Google Analytics or other analytics measurement tools is a plus

Working Conditions / Demands


 

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Benefits Overview


 

For full-time staff employees, Indiana University offers a wide array of benefits including:

  • Multiple plan options for medical insurance
  • Dental insurance
  • Health Savings Account with generous IU contribution
  • Life insurance, LTD, and AD&D options
  • Base retirement plan contribution from IU, subject to vesting
  • Additional supplemental retirement plan options
  • Tuition benefit for IU classes
  • 10 paid holidays per year
  • Generous Paid Time Off
  • Paid Parental Leave
  • Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification


 

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Communications Generalist

Click here to learn more about Indiana University's Job Framework.

Posting Disclaimer


 

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University's COVID-19 vaccine policy, which includes the opportunity to request an exemption. To learn more, view our COVID-19 vaccine information page.

Equal Employment Opportunity


 

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

Campus Safety and Security


 

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

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