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Project Coordinator II, Marketing (Professional Expert)

Job Description

Position Title

Project Coordinator II, Marketing (Professional Expert)

Special Instructions to Applicants

N/A

Our Vision for Social Justice

We are seeking people who recognize the critical role community colleges play in social justice, who have ability in this space, enthusiasm for this work, ideas and vision to improve our approaches, and a commitment to achieving equitable academic success for the 50,000+ students attending our five beautiful colleges and centers. Our social justice work calls for employees who have a sense of social responsibility, interest in our community and world in which we live.



The intention of social justice work is to strengthen humanity by understanding that every person deserves the benefits of fully participating in our society and institutions.



Academic researchers have illustrated that crucial social justice principles are a compilation of equality, equity, diversity, inclusion, engagement, environmental sustainability and human rights. These complex principles are challenging to operationalize in higher education; yet, we are steadfast in our diligence to forge ahead to advance this vital mission.



Community colleges are uniquely positioned to lead higher education in the work of social justice. Many of our students come from historically underserved and underrepresented backgrounds; students of color, students with recent immigrant histories, students from cycles of low income if not poverty, students from indigenous communities, and students from first-generation families.


The idea of promoting social mobility through education is unconditionally and uncompromisingly embraced by community colleges. This is an exciting role, and it comes with a heavy responsibility. Simply put, we need to create environments where our students achieve greater academic success, so much so that we close our persistent equity/opportunity gaps.



If you are committed to social and racial justice and if you are interested in joining a community dedicated to solving these inequities through education, please apply.

Recruitment Type:

Temporary/Hourly Assignment (Internal and External applicants)

Location

Diablo Valley College

Posting Number

0001819

# of Openings

1

Range

hourly - 992

Salary

$70.25/hour

Position Status

No Response

Overtime Status

Non-Exempt (eligible)

Position

Part-Time

If temporary, employment duration:

N/A

# of Hours Scheduled Per Week

30

Work Schedule By Day and Work Hours

Monday-Friday 8am-5pm

Shift Differential %

N/A

# of Months

12

Non-work Periods:

N/A

EEO Job Category

Other Professionals (Services/Support)

Employee Group

Professional Expert

Department

D2030-Marketing - Special Funding

Position Definition

Diablo Valley College’s product offerings are a suite of educational courses, certificate and degree programs, and an array of support services. The college is in the initial stages of developing new lead generation strategies and the Product Marketing Specialist will be key to this effort. This role will be tasked with working in partnership with faculty to develop a new product marketing infrastructure in order to drive enrollment for academic degree and certificate programs.
Reporting to the Marketing Director, the Product Marketing Specialist role owns the positioning, messaging, and branding of various products within the Career Education and Workforce Development portfolio. Additionally, the Product Marketing Specialist is responsible for developing compelling content to drive awareness and engagement with past, current, and future program participants. You will use your deep knowledge of the products and market, consumers, and competitors to clearly explain the unique value the product brings and generate content that engages, nurtures, and converts leads. In this role, you will have the opportunity to help Diablo Valley College reach learners and connect them to our transformational educational programming. This is an exciting position for a skilled marketer who wants to add a game-changing project to their resume while making a real difference for community college students.

Distinguishing Characteristics

N/A

Examples of Duties/Essential Functions

  • Becoming a product expert by directly connecting with the program faculty and staff, and program participants to learn about products and audiences.
  • Conducting and/or analyzing market research, including competitive analyses, student and employer surveys, etc to inform product marketing strategy.
  • Managing positioning, messaging, and branding of select programs.
  • Writing briefs outlining value proposition, key benefits, and more for respective programs, and establishing key success metrics and deliverables for creative projects.
  • Generating ideas and producing content. Working on projects from concept to implementation. independently or with creative collaborators. Content types include but are not limited to testimonials, videos, infographics, webinars, emails, etc.
  • Tracking marketing ROI, producing relevant reports and presenting them to key stakeholders.
  • Working with internal partners to train them on core messaging, values, and features of DVC’s programs and services.
  • Building and maintaining relationships with vendors and contacts whose services will be needed to support content creation.
  • Coordinating project budgets and invoicing.

Minimum Qualification-Education/Experience

Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience. 

Minimum Qualification-Knowledge Of

N/A

Minimum Qualification-Skill To

N/A

Minimum Qualification-Ability To

N/A

Desirable Qualifications

  • Bachelor’s degree and five years of relevant experience; or a combination of education and relevant experience.
  • Previous experience in product marketing, brand marketing, or content marketing.
  • Proficient in modern office applications such as Microsoft Office, Asana, and familiar with Google Analytics and Salesforce.
  • Advanced written and verbal communication skills.
  • Project management skills and creative production experience.
  • Understanding of and ability to execute based on modern and accessible website, design, photography, and copywriting standards.
  • Storytelling, digital and print content creation, and coordination of photos, videos, copy, graphics, etc. for email, social media, websites, direct mail, etc.
  • Flexible, ability to multi-task and work well under pressure.
  • Strong interpersonal skills.
  • Highly detail and process oriented with excellent time management skills.
  • Data savvy; committed to using metrics to make data informed decisions.
  • Tech savvy; excited to keep pace with constantly evolving marcom tools and standards.
  • Willingness to coach internal partners including staff, managers, faculty, and students on marcom best practices and skills, and ability to be curious, humble, optimistic, and confident in approach to doing so.
  • Demonstrate understanding of, sensitivity to, and respect for the diverse academic, socio-economic, race, ethnicity, gender identity, sexual orientation, age, mental or physical disability, and religious background of all students, faculty and staff, and with all individuals encountered in the performance of required duties.

Job Open Date:

02/03/2023

Job Close Date:

03/03/2023

Open Until Filled

No

Foreign Degree and Credit Statement:

In accordance with the Human Resources Procedure 3050.05, all foreign degrees and credits used to meet the minimum qualifications must be evaluated by an approved National Association of Credential Evaluation Services (NACES) agency www.naces.org prior to the implementation of the equivalency process. You must upload your evaluation with your application when you apply for this position to be considered. We cannot accept foreign degree evaluations after the closing date. The candidate bears all responsibility and costs associated with obtaining the evaluation.

About Us

About the District

The mission of the Contra Costa Community College District is to transform lives by providing outstanding learning opportunities that nurture and empower all students to achieve their educational goals. The dedicated faculty, classified professionals and administrators in the District are committed to core values and action that promote excellence in learning and equitable student success. The District is committed to hiring and developing a diverse staff that understands that cultural diversity in the academic environment promotes academic excellence; fosters cultural, racial and human understanding; provides positive role models for all students; and creates an inclusive and supportive educational work environment for its students, employees, and the community it serves.



Located in Contra Costa County, in the beautiful and diverse San Francisco East Bay area, the District serves the 1 million residents of the County through education, business partnerships and service in the community. The District first opened its doors in 1949 and is the second oldest and eighth largest multi-college community college district in California. The District consists of three colleges and two centers; Contra Costa College in San Pablo; Diablo Valley College in Pleasant Hill; Los Medanos College in Pittsburg; and the centers in Brentwood and San Ramon. The District Office located in downtown Martinez, supports the mission and functions of the colleges.



As evidenced by the rich diversity in Contra Costa County, the District enrolls a highly diverse student population. Serving over 50,354 students a year, in 2019-20 fiscal year the demographic make-up of the students was 9% Black/African American; 17% Asian/Pacific Islander; 35% Hispanic/Latino; 26% White/Caucasian; and 13% Other.



The District actively encourages a diverse pool of applicants to serve the dynamic student population and work collaboratively with existing colleagues that are equally dynamic and diverse.



Contra Costa College

Contra Costa College is a dynamic, comprehensive community college with a diverse student population. The institution has served the communities of West Contra Costa County for more than 69 years. Most of the 10,500-plus students who attend the college come from local communities, but many also come from neighboring communities and from countries throughout the world. The college offers certificates and degree programs in 70 areas. It prepares students for immediate employment and for transfer to four-year colleges and universities. Faculty and staff are proud to be affiliated with an institution that has a tradition of excellence and a reputation for educating students to live and work in a diverse global environment.



Diablo Valley College

DVC is committed to increasing student success. The college has distinguished itself as one of the nation’s most successful community colleges by offering incomparable transfer opportunities and exceptional career-technical programs. In both Pleasant Hill and San Ramon, a diverse student body engages with high-quality instruction and support services designed for excellence and equity in student learning. DVC’s career-technical programs keep pace with emerging technologies and skill requirements, while unparalleled transfer programs prepare students to be successful in four-year colleges and universities. DVC continuously ranks among the top transfer pathways to UC Berkeley.



Los Medanos College

Los Medanos College, opened in 1974, is the newest campus of the Contra Costa Community College District. The college prepares students to excel and succeed economically, socially and intellectually in an innovative, engaging and supportive learning environment. LMC provides quality programs and state-of-the-art facilities to serve the needs of a rapidly-growing and changing East County while enhancing the quality of life of the diverse communities it serves. Los Medanos College is known for its transferable general education program and career technical programs strongly connected with local business and industry. The college serves approximately 10,000 students.

Employee Benefits:

Insurance: The District offers health, vision, dental and life insurance for monthly classified employees and managers/supervisors and their eligible dependents. Monthly classified employees and managers/supervisors covered by another health medical plan may waive District coverage and receive a monthly cash stipend.



Retirement: Most employees are members of the PERS (Public Employees Retirement System). Faculty employees and Academic Managers are members of the STRS (State Teachers Retirement System). Police Service employers are members of Safety Public Employees Retirement System.



Deferred Compensation: The District offers two optional deferred compensation plans. Eligible employees have a choice of the 457, 403b plans and a selection of savings and investment options.



Leave Allowance: The District offers monthly eligible classified employees and managers/supervisors a generous vacation and sick leave benefits as well as 20 paid holidays annually (which can vary based on length of winter break).



Additional Benefits: The District also offers monthly eligible classified employees and managers/supervisors educational reimbursements, employee assistance programs, a travel assistance plan, longevity compensation, retiree benefits, employee discounts on health memberships and a comprehensive wellness program.



Newly hired employees may notify the respective union (Local 1 or United Faculty) if they opt to join and/or authorize payment to the union. If the newly hired employee authorizes payment to the union then the following fees apply: Local 1 has a one-time initiation fee of $45.00 and monthly contribution of 1% of gross pay +$1. United Faculty has an agency fee of .55% of gross pay plus $2.50. (All confidential, supervisory and management positions are exempt from union membership)



For further information regarding benefits eligibility and details please refer to the following documents available on the 4CD website:

Classified Employees Local 1 Contract (Article 20-Benefits):
https://www.4cd.edu/hr/localonecontract/2019-2022%20Local%201%20Contract.pdf



Managers/Supervisors/Confidential Personnel Manual (Section 8-Insurance Benefits):
https://www.4cd.edu/gb/policies-procedures/manuals/MSC_08.pdf

POST OFFER PRE-PLACEMENT EVALUATION PROGRAM (PEP)

All job offers of employment are conditional upon the applicant’s satisfactory results of the Post Offer Pre-Placement Evaluation Program. This involves a physical strength test to demonstrate a minimum level of strength to perform the essential duties of the job. There is no charge for this service. Please do not make an appointment for testing until you have received notification from the Human Resources Department after a job offer is extended. The positions we currently evaluate are: Building Maintenance Worker, Custodian I and II, Lead Custodian, Cook, Food Services Assistant, Food Services Supervisor, Food Services Supply Clerk, Food Services Coordinator, Grounds Worker/ Gardener I and II, Senior/ Lead Grounds Worker/Gardener, Lead Maintenance Mechanic, Senior Equipment Maintenance Worker. If you are not hired in a listed classification, you may disregard this notification.

ADA Accommodations:

In conformance with the Americans with Disabilities Act, requests for reasonable accommodations may be made to slever@4cd.edu. For administrative purposes, requests must be made at the time of application.

COVID-19 Information

N/A

Quicklink

https://www.4cdcareers.net/postings/9428

Diversity Statement

It is the District’s policy to ensure that all qualified applicants for employment and employees have full and equal access to employment opportunity, and are not subjected to discrimination in any program or activity of the District on the basis of ethnic group identity, race, color, ancestry, religion, marital status, sex, national origin, gender, gender identity, gender expression, age, sexual orientation, physical or mental disability, medical condition, genetic information, veteran status, parental status, citizenship or because an individual is perceived to have one or more of these characteristics or based on association with a person or group with one or more of these actual or perceived characteristics.

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