Position Details

Position Information

Recruitment/Posting Title	Director of Marketing and Communications
Job Category	Staff & Executive - Administrative & Support
Department	College of Nursing
Overview	The School of Nursing is one of eight schools that make up Rutgers Biomedical and Health Sciences. As part of the Rutgers Biomedical and Health Sciences division, the School of Nursing offers unique opportunities in education, research, and practice at a leading national research university which is the state’s preeminent, comprehensive public institution of higher education. The School of Nursing provides unparalleled opportunities in teaching, scholarship, clinical practice and multidisciplinary collaboration. Innovative academic offerings include bachelor’s, master’s, post-master’s certificate, DNP and PhD programs that are preparing nurse leaders of today and tomorrow at campus locations in Newark, New Brunswick, and Blackwood, NJ.
Posting Summary	Rutgers, The State University of New Jersey, is seeking a Director of Marketing and Communications (DMC) for the the Rutgers School of Nursing. The Rutgers School of Nursing is seeking an exciting, highly qualified and experienced individual to tell the School’s story externally and internally, while in the process defining and building the Rutgers School of Nursing brand nationally. Among the key duties of this position are the following: Responsibility for research-based messaging, marketing, and brand identity and positioning activities and overall marketing of the School to potential populations to enhance growth and sustainability. The DMC will serve as a lead content creator for the SON; overseeing in the development and design of public facing materials that communicate key messages to target audiences. Responsibilities will include the development of deliverables including but not limited to: collateral, thought leadership, proposals, articles, monthly blasts, digital media, events, and industry rankings. The DMC represents and promotes the School of Nursing, increasing its visibility and supporting the institution’s mission, vision, and goals. The DMC will lead the development and implementation of the School’s vision, strategy, and marketing campaigns to create a distinct positioning and identity, attract the best students, motivate alumni and donors, and recruit high quality faculty and staff. The DMC will develop and lead social media marketing efforts for the school, including but not limited to: Facebook, LinkedIn, Instagram, and other nursing specific platforms. This position requires day-to-day team leadership with a focus on building a strong culture of collaboration and teamwork that relies on open, honest communication with clear lines of accountability. The DMC will work with school administration and academic programs in an effort to coordinate the marketing activities of the individual units, divisions, and programs. The incumbent reports to the Senior Vice Dean and serves as the School’s chief marketing officer. The Director will also collaborate with the leadership of Rutgers Community Health Center, managed within the School of Nursing, in the production of a marketing plan focusing on increased visibility and knowledge of services.
Position Status	Full Time
Hours Per Week
Daily Work Shift	Day
Work Arrangement
FLSA	Exempt
Grade	08
Position Salary
Annual Minimum Salary	94016.000
Annual Mid Range Salary	119000.000
Annual Maximum Salary	143984.000
Standard Hours	37.50
Union Description	Admin Assembly (MPSC)
Payroll Designation	PeopleSoft
Benefits	Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview . Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.
Seniority Unit
Terms of Appointment	Staff - 12 month
Position Pension Eligibility	ABP

Qualifications

Minimum Education and Experience	Bachelor’s degree in marketing or a related field or equivalent experience; 7-10 years of experience that is directly related to the duties and responsibilities specified.
Certifications/Licenses
Required Knowledge, Skills, and Abilities	Knowledge and understanding of current and emerging industry requirements and practices in the area of marketing expertise. Knowledge and experience in traditional as well as digital and social media marketing. Management experience in budgeting, fiscal management, research, and customer service. Strong verbal and written communication skills, professional presentation and organizational skills, as well as interpersonal skills and the ability to effectively work with a wide range of individuals and constituencies in a diverse community. The ability to develop and implement strategic communications and research-based marketing plans. Experience and ability to meet targeted marketing and enrollment goals. Expertise in making presentations and negotiating with the media is required. A commitment to working with diverse racial, ethnic, and multicultural populations.
Preferred Qualifications	Master’s Degree Strongly preferred. Knowledge of nursing or health-related field.
Equipment Utilized
Physical Demands and Work Environment
Special Conditions

Posting Details

Posting Number	23ST0308
Posting Open Date	02/02/2023
Special Instructions to Applicants
Regional Campus	Rutgers University-Newark
Home Location Campus	Rutgers University-Newark
City	Newark
State	NJ
Location Details

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees , Rutgers University requires all prospective employees to provide proof that they are fully vaccinated and have received a booster (where eligible) against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Employees who are not eligible for a booster at the time of an offer of employment must provide proof they have received a booster upon eligibility and upload proof of same. Under Policy 100.3.1 Immunization Policy for Covered Individuals , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement