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Digital Communications Specialist
Job Description
Operating Title
Digital Communications SpecialistLong Classification Title
Communication Information Specialist IICampus Location
DurhamDepartment
UNH Alumni Affairs AdministrationSummary of Position
The Digital Communications Specialist will help develop and implement digital engagement strategies for identified segments of the alumni body, improving both the breadth and depth of engagement, and enhancing the future efforts with all identified constituents in support of Alumni Relations and the University of NH’s priorities and campaign. This position will assist in executing on Alumni Relations’ digital strategy for outreach to over 140,000 alumni around the globe focusing on email marketing, social media, and website development. The successful candidate will have a proven track record of executing and driving results and ROI across digital Channels.
Acceptable minimum level of education
HS or equivalentAcceptable minimum years of experience
5-7 yearsAdditional Job Information
UNH is a federal contractor within the meaning of the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors. This position may require that you be vaccinated against COVID-19 in the future, unless you apply for and receive a religious or medical exemption. You may not test out of this requirement.
Posting Number
PS3699FY22Other minimum qualifications
- Bachelor’s degree in Marketing, Communications, or similar field, and three years of experience in digital marketing and/or content writing; or combination of higher education and experience equal to seven years.
- Demonstrated excellence in writing, proofreading and editing.
- Excellent interpersonal skills and the ability to work collaboratively with groups both internal and external.
- Must have the ability to use Adobe Creative Suite (Photoshop, Illustrator, InDesign, or similar) to independently design digital and print-ready communications.
Additional Preferred Qualifications
- Experience using web content management systems, with proficiency in HTML and CSS.
- Experience developing and managing social media campaigns across channels such as Twitter, Facebook, LinkedIn and Instagram
- Experience of photography and creating/editing images, using packages such as Adobe Photoshop.
- Able to deliver a range of concurrent projects on-time.
- Exceptional organizational and time management skills with the ability to prioritize and structure work schedule.
- Good written and oral communication skills. Copywriting and copyediting experience is a plus.
- Excellent attention to detail.
- Relevant digital marketing qualification and/or training.
- Experience managing the technology component of webinars, preferably using Zoom or similar.
- An understanding of or experience in developing email marketing campaigns. (Proven experience in creating high-impact, and unique marketing campaigns)
Salary Information
Salary is complemented by a comprehensive benefits package which includes medical, dental, retirement, tuition, and paid time off.
Quicklink for Posting
https://jobs.usnh.edu/postings/52520Percent Time Information (FTE)
1.00Grade
18EEO Statement
The University System of New Hampshire is an Equal Opportunity/Equal Access/Affirmative Action employer. The University System is committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission. The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.
Institution Information
The University of New Hampshire is an R1 Carnegie classification research institution providing comprehensive, high-quality undergraduate and graduate programs of distinction. UNH is located in Durham on a 188-acre campus, 60 miles north of Boston and 8 miles from the Atlantic coast and is convenient to New Hampshire’s lakes and mountains. There is a student enrollment of 13,000 students, with a full-time faculty of over 600, offering 90 undergraduate and more than 70 graduate programs. The University actively promotes a dynamic learning environment in which qualified individuals of differing perspectives, life experiences, and cultural backgrounds pursue academic goals with mutual respect and shared inquiry.
The UNH Diversity Resource Guide with information and programming available in the seacoast area, New Hampshire, and the region can be found here: https://www.unh.edu/hr/diversity-resource-guide
Posting Date
01/25/2023Open Until Filled
YesPosting Open to Internal Candidates Only?
NoInterested Internal Candidates Exist?
NoJob Category
Salaried Staff (Exempt)Appointment Type
RegularDrivers License and Physical Requirements. Please check all items that apply.
None applicableDuty/Responsibility
Email
- Executing Alumni Relations’ email strategy, including conceptualizing, designing, creating, segmenting, and scheduling emails to alumni and other constituents in collaboration with all areas of the university.
- Responsible for branded, engaging, and inspiring design that delivers strategic messages on all platforms. Identify target audiences, tone, and purpose of each email.
- Coordinate production of two regular e-newsletters which features links to updated news and other content from both internal and external units.
- Proofread emails for clarity, grammar, spelling, and be sure all brand guidelines are followed.
- Create and update an editorial calendar, track progress on all communications projects, set deadlines, and ensure all deadlines are met.
- Work to ensure that UNH’s quality standards and brand guidelines are followed in all communications.
Duty/Responsibility
Social Media
- Develop, produce, schedule, and manage social media content for Facebook, Twitter, LinkedIn and Instagram.
- Monitor and optimize social media channels and respond to community questions and concerns.
- Grow Alumni Relations’ presence across social media channels.
- Measure the success of social media campaigns through reports and dashboards.
- Monitor social media traffic using analytics tools such as Facebook Insights and SproutSocial.
- Experience in identifying target audience and devising campaigns in order to engage, inform and convert.
Duty/Responsibility
Website
- Execute website strategy, including developing and maintaining the website, regularly updating stories and content, and providing support for the maintenance of other pages.
- Develop, manage and proactively maintain website content, with responsibility for master schedule, optimization and analytics.
- Collaborate with the Alumni Board to curate content plans for campaign components, such as digital ads and landing pages.
Duty/Responsibility
Other duties as assigned.
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