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Marketing and Digital Media Communications Coordinator/Student Engagement

Job Description

Marketing and Digital Media Communications

Coordinator/Student Engagement

Career Services, Rose Hill

Fordham University

Fordham University has an excellent reputation as a dynamic institution located in New York City. Founded in 1841, Fordham enrolls more than 16,000 undergraduate and graduate students in its 9 Colleges and Schools.

  • Fordham University offers a comprehensive and competitive benefits package to its employees, which includes medical, dental, vision, life, and disability insurance.
  • We offer tuition remission for employees and their dependents
  • A generous immediate employer match towards a 403(b) retirement plan.
  • As a tax-exempt organization under section 501(c)(3) of the Internal Revenue Code (IRC), Fordham is considered a qualifying employer for the Public Service Loan Forgiveness (PSLF) program, a federal program designed to forgive student loan debt for employees of certain public and certain nonprofit employers.
  • As part of its work-life balance program, the University provides generous PTO including 15 vacation days, 12 sick days, 2 personal days, 6 summer Fridays, and holidays that include paid time off between Christmas and New year.
  • University employees have access to the Employee Assistance Program (EAP). EAP provides no-cost, professional, and confidential services, to help employees and family members address a variety of personal, family, life, and work-related issues.

Position Summary

The Assistant Director of Marketing collaborates with the Director and Senior Associate Directors and team to create the foundation necessary to maintain the brand of the Career Center and increase awareness and brand on campus and nationally. They cultivate long-term relationships with faculty, deans, and student leaders to increase the quantity and quality of student engagement.

Essential Functions

  • Creates, implements and executes a comprehensive marketing plan for the Career Center; both campuses.
  • Oversees the creation of office brochures, posters/flyers, event marketing materials, and related publications and website.
  • Creates opportunities through technology and other means to better promote events, programming, and services at both campuses. Creates innovative ways to engage students on both campuses through inter-divisional and intra-divisional partnerships.
  • Manages all social media initiatives (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok, blog) and develops content when necessary; ensures brand unity across all channels, and partners with student ambassadors on content and branding.
  • Advances Employer Relations initiatives of the university and department; maintains relationships with recruiters and promotes their events and job openings via the blog and social media.
  • Supports Associate and Assistant Directors in the implementation of programs to address the career interests of students, alumni, and recruiters.
  • Collaborates with Student Engagement Strategists to promote Handshake and FDS and ensures the office is represented and visible on campus.
  • Works closely with Fordham Career Ambassadors to support their events, marketing strategies, and programming.
  • Seeks out training in TerimalFour, Jadu, and other technological areas to implement changes to the website.
  • Develops, directs, and edits video projects as necessary; collaborates with the Marketing Department on YouTube video release.
  • Represents the Career Center at other departments’ panels, orientations and other events, as needed.
  • Delivers workshops weekly, and provides individual counseling for students and alumni.
  • Manages a caseload of graduating seniors to ensure post-graduate plans are reported.
  • Provides career counseling to Fordham students once trained on our counseling model and approach.
  • Attends various on-campus and off-campus events, including University and Alumni events.
  • Responsible for other special projects as assigned.
  • Supports administrative duties as needed.

Required Qualifications

  • Associate’s degree or B.A./B.S. in relevant areas.
  • Minimum 1 year experience in marketing, social media, higher education, career services, non-profit, human resources, or employer relations.
  • Significant and related work experience will be considered in lieu of completing academic qualifications.
  • Must be knowledgeable of technological advancements/resources in career services and have a strong understanding of social media trends and the future of social media and digital media.
  • Must possess leadership, management, organizational, interpersonal, public speaking, and time-management skills.
  • Must be creative, highly motivated, possess strong attention to detail, and have excellent written and verbal communication skills.
  • Should demonstrate ability to develop rapport with a variety of constituents
  • Should possess skilled knowledge of Microsoft Word, PowerPoint, Excel & Publisher.
  • Should have understanding of social media management
  • Willingness to travel, work morning and evenings and occasional weekends.
  • Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Preferred Qualifications

  • Knowledge of Adobe Photoshop, Illustrator, Adobe Creative Suite, Canva and Final Cut Pro.

Minimum Starting Salary: $58,500

Maximum Starting Salary: $60,000

Note: Salary is commensurate with qualifications, experience, and skills.



APPLY HERE: https://careers.fordham.edu/postings/4510


Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its 9 colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Fordham University is committed to excellence through diversity and welcomes candidates of all backgrounds.

Fordham is an Equal Opportunity Employer – Veterans/Disabled and other protected categories

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