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MARKETING & COMMUNICATION MGR

Loyola University Chicago

Job Description

Job Title MARKETING & COMMUNICATION MGR
Position Number 8102646
Job Category University Staff
Job Type Full-Time
FLSA Status Exempt
Campus Maywood-Health Sciences Campus
Department Name UNIV MARKETING & COMMUNICATION
Location Code UNIVERSITY MARKETING & COMMUNICATION
Is this split and/or fully grant funded? No
Duties and Responsibilities
About the Position:
The marketing communications manager reports through UMC’s Senior Director of School-Based Marketing and Communications and provides strategic counsel to the dean of the school. Through a start-up mindset, the role develops, coordinates, and executes strategic marketing and communication plans designed to elevate the brand of the school in support of reputational, recruitment, and relational objectives by targeting and engaging key audiences and stakeholders, such as prospective students, faculty, staff, alumni, donors, and external audiences. In coordination with colleagues in Enrollment (undergraduate and graduate and professional enrollment management and marketing) and Advancement (alumni and donor relations), this position will focus on increasing the public presence and reputation of the school, as well as integrating University and school-based branding and narratives into direct marketing collateral and initiatives that engage target audiences.

It is the responsibility of the marketing communications manager to deeply understand how the brand awareness and reputational needs of the Parkinson School of Health Sciences and Public Health and the vision of the dean can be served through integrated marketing communications and content/brand storytelling in alignment with the University’s brand and strategic direction. Priorities and work effort will be determined in coordination with the dean.

Marketing Communications Manager Responsibilities:
Strategically develop and execute integrated marketing communications plans and measurable goals designed to:

    • Raise the reputation and awareness of the school and its programs
    • Facilitate or elevate opportunities to engage direct/known audiences (prospects, students, parents, alumni, donors, etc.)
    • Align school marketing and communication with institutional branding
    • Steward the brand of the school
    • Meet regularly with the dean, attend school-wide and relevant staff meetings, serve on school committees, and participate in the life of the school.
    • Strategize, develop, and implement dean communications, including strategic internal communication to faculty, staff, and students and other strategic executive communication.
    • Identify, create, and distribute compelling content across all school-based communication channels to inform, inspire, and engage relevant audiences.
    • Provide strategic oversight and management for Parkinson digital channels including the website and social media.
    • Support event promotion for school-based events targeting strategic external audiences.
    • Coordinate with UMC Central on opportunities for University-level brand/reputational positioning and awareness.
    • Design and execute marketing plans to achieve school goals in alignment with University priorities and in support of brand.
    • Collaborate with Enrollment (undergraduate and graduate and professional enrollment management and marketing) and Advancement (alumni and donor relations), efforts by consulting on projects, helping source relevant content, and ensuring brand and school consistency and integrity across all messaging.
    • As needed, support media relations, crisis communications, and project management for Parkinson in collaboration with UMC Central colleagues.
    • Supervise the hiring and management of student workers and/or freelance assistance needed to support communication and marketing plans.
    • Establish budgets in coordination with the school and UMC leadership.
    • Support Parkinson’s and the University’s commitment to diversity, equity, inclusion, racial justice, and health equity.
    • Performs other duties as assigned.

 

 
Minimum Education and/or Work Experience
Bachelor’s Degree required in Communications, Marketing, Business or related field, supplemented with experience in marketing, agency or communications environment.
Qualifications
  • Bachelor’s degree (or higher) in communications, marketing, or related field and a minimum of three years of full-time experience in marketing communications.
  • Exceptional written communication skills and a talent for digital storytelling that leads to engagement on multiple digital channels
  • Demonstrated digital marketing experience, including social media, email, and content marketing with an understanding of associated success metrics and analytics
  • Demonstrated experience creating and implementing an integrated marketing communications plan against measurable KPIs
  • An understanding of media relations
  • Basic design skills
  • Demonstrated project and organizational management skills and a history of successfully delivering projects
  • Experience in web content management systems and relevant design software is preferred
  • Familiarity with higher education and/or agency models are a bonus

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