Assistant Director, Marketing Operations, School of Business

Wake Forest University

Job Description

Application Instructions:
External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.

Please add your cover letter and any other documents required for the position to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your cover letter and supporting documents. The My Experience page is the only opportunity to add your cover letter and supporting document attachments. You will not be able to modify your application after you submit it.

Current Employees: Apply from your existing Workday account. Do not apply from the website. Log in to Workday. Click on the Career Worklet and select Find Jobs. Locate the position and click Apply. Update your Education and Job History.
** Cover letter required for all positions and optional for facilities, campus services, and hospitality positions unless otherwise specified.
Job Description Summary

Summary: The Assistant Director, Marketing Operations provides executional and logistical support for all Enrollment Management Marketing initiatives designed to increase graduate business program enrollment. This position will be responsible for managing the tactical elements of marketing campaigns and associated materials, as well as managing the operational components of tracking tools to monitor and measure marketing effectiveness.

Job Description
Essential Functions:
  • Partners with EM Operations, EM Recruiting, and other stakeholders to manage all logistics necessary for the delivery of the School’s various Enrollment Management Marketing efforts. Ensures configuration and normal operation of systems and processes necessary to deliver messaging and content across web, print, e-mail, and other channels. Acts as central resource for all operational details related to marketing project planning, execution, and analysis.
  • Coordinates internal resources and third-party vendors for the flawless execution of marketing projects. Ensures that all projects are delivered on-time, within scope and within budget.
  • Creates and maintains comprehensive project calendar. Manages the project timeline by identifying project dependencies and critical paths.
  • Tracks project performance using appropriate KPIs, metrics, tools, and techniques.
  • Provides project updates on a consistent basis to various stakeholders about strategy, progress, and adjustments.
  • Assists in analyzing enrollment data, marketing metrics, industry reports, and other data sources to uncover insights and trends used to evolve enrollment management best practices, inform program recruitment and retention plans, and identify and respond to challenges in meeting enrollment goals.
  • Develops a high-level of proficiency with contact management, communications, and applications systems. Assists as staff resource for questions/training and serves as backup for critical EM Operations roles.
Other Functions:
  • Other duties as assigned
Required Education, Knowledge, Skills, Abilities:
  • Bachelor’s degree required.
  • Strong interpersonal skills and ability to work effectively with a wide range of constituencies, including staff, faculty, students, alumni, and third-party vendors.
  • Strong organizational and project management skills. Ability to manage multiple responsibilities simultaneously and meet deadlines.
  • Ability to take direction and work independently in a changing environment.
  • Excellent proficiency in Microsoft Office Suite.
  • Ability to work occasional evenings or weekends during select events and peak times.
Preferred Education, Knowledge, Skills, Abilities:
  • Up to three years of experience in project management, marketing, or higher education.
  • Comfortable with data and working in database systems.
  • Experience with CRM systems like Technolutions Slate to create communications, process mailings, queries, and reports.
  • Ability to recommend and implement changes to program operating policies and procedures to enhance program effectiveness and efficiency.
  • Responsible for own work
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by the employee’s supervisor.
Employee Vaccination Mandate:
In an effort to protect the health and safety of the campus community, all faculty and staff positions, excluding staff who perform duties exclusively at Graylyn Conference Center, are required to be
fully vaccinated
with an FDA approved or authorized COVID-19 vaccine prior to their hire date. Once hired, faculty and staff must maintain full COVID-19 vaccination status throughout their employment at Wake Forest University. Faculty and staff with disabilities or sincerely held religious beliefs that preclude vaccination should contact Human Resources to request a reasonable accommodation.
Additional Job Description
Time Type Requirement

Full time

Note to Applicant:
This position profile identifies the key responsibilities and expectations for performance. It cannot encompass all specific job tasks that an employee may be required to perform. Employees are required to follow any other job-related instructions and perform job-related duties as may be reasonably assigned by his/her supervisor.
In order to provide a safe and productive learning and living community, Wake Forest University conducts background investigations and drug screens for all final staff candidates being considered for employment.
Wa ke Forest seeks to recruit and retain a diverse workforce while promoting an inclusive work environment committed to excellence in the spirit of Pro Humanitate. In adherence with applicable laws and as provided by University policies, the University prohibits discrimination in its employment practices on the basis of race, color, religion, national origin, sex, age, sexual orientation, gender identity and expression, genetic information, disability and veteran status and encourages qualified candidates across all group demographics to apply.

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