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Director of Strategic Marketing

Tompkins Cortland Community College

Job Description

Tompkins Cortland is looking for an individual who is ready to take on a leadership role within a newly created Strategic Marketing department. The Director of Strategic Marketing has responsibility for visionary leadership in the College’s enrollment marketing strategy, recruitment initiatives, public relations, innovative digital content, meaningful messaging and branding expertise for Tompkins Cortland Community College. The Director oversees the entire marketing and communication effort including the development and implementation of a strategic marketing and branding plan. Coordinates with departments across the College to increase student enrollment, manage external communications and the College’s identity and image. This is an excellent opportunity for someone who has been working in the field and is seeking advancement. 


Bachelor’s degree and seven (7) years’ experience or a Master’s degree in marketing, public relations, business, or related field and five (5) years’ experience. Experience in marketing, including expertise in the development and implementation of strategic marketing, communication, and branding plans in a higher education setting. Supervision experience.


Experience in a higher education setting.


$78,854 - $98,568 - Starting salary will be commensurate with qualifications and experience. As a College employee, this appointment includes NYS retirement benefit options with a choice of a pension or gracious matches to 414H, attractive Health Care options with 80% of premiums covered by the College, and supportive work-life balance with 16 holidays, 20 vacation, 12 sick days per year, and tuition assistance in addition to other benefits offered by the College. Inquire for additional details.

Review of applicants to begin November 7, 2022 and continue until position is filled.

To apply submit cover letter and resume. Additional application materials may be requested.

*Please mention you saw this ad on AcademicJobs.*

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