Job Description

Posting Number

Internal Recruitment

Working Title

Anticipated Hiring Range

Work Schedule

Job Location

Department

About the Department

Essential Job Duties

• Provide strong leadership and vision for the CALS Communications Services Department including budgetary oversight and supervision of 11 staff (including the Dean’s Public Communications Specialist housed in Patterson Hall, and indirect oversight for Extension communications).
• Build a cohesive collegial team that provides proactive communication and marketing solutions for CALS.
• Lead public affairs for CALS including media relations, news, periodicals, and communications for external audiences.
• Periodically reevaluate and redesign CALS Magazine, including online and mobile devise accessibility.
• Meet regularly with directors, department heads, and CALS Advancement.
• Provide communication linkages across CALS and service as a resources for other units on their internal communications.
• Work with CALS leaders to develop an appropriate business model for the Communication Services Department.
• Work with Extension IT Director to coordinate a system for electronic publications. This may include shared responsibility and/or shared employees.

• Research, craft, and disseminate the College’s position on high-profile issues with the potential for media and community attention, working closely with University Communications.
• Develop, implement, and is responsible for an integrated strategic communications plan to:
  • Advance the College’s strategic vision and brand identity as part of NC State and in line with the College Strategic Plan.
  • Broaden local, state and national awareness and value of CALS programs and impacts to the economic, societal and intellectual prosperity of North Carolinians.
  • Increase the visibility of its programs across key stakeholder audiences.
  • Support our stakeholders’ communication needs when appropriate.
• Advise the Dean and other college leaders regarding sensitive public relations and emergency situations.
• Develop short and long term accountability metrics and time lines for branding, marketing and communications and make key management decision accordingly.
• Lead the development of key organizational messaging, media and reports.
• Review and analyze existing reporting metrics and other data bases to provide key impacts and information for marketing and communication needs.
• Assemble information and draft responses on behalf of the Dean to inquiries from state agencies, UNC General Administration, NCSU, other institutions, etc.
• Serve as the primary media contact for CALS

• Create and implement a consistent external communications and marketing plan to build the brand of the college and NC State through a broad range of communications that showcase the College’s key strengths, excellent faculty, staff, students, and products to all audiences.
• Lead messaging and strategies for online content that engages audience segments. Determine to whom, where, when and via which media to disseminate information.
• Analyze the effectiveness of the communication and marketing plan used by the college in its efforts to promote its programs, offerings, and services and design strategies to make adjustments as needed.
• Develop and enforce NC State and the College brand consistency across all communications platforms, including traditional and nontraditional outlets for print, web, film and other media.
• Build media relations and networks to disseminate key organizational success stories and messages.
• Research, analyze, and track story placement, including both print and other media, in creative outlets to market and communicate CALS news and achievements to enhance fund raising efforts.
• Lead and provide guidance, training and support for the college administrative communications and media responses
• Lead employee training and development in media relations, marketing and communications.
• Manage all media contacts for the college.
• Manage and direct webpage content ensuring that new and consistent information (article links, stories, and events) is posted regularly.
• Develop and publish materials aimed at the recruitment of high performing students to a bold college offering experiential learning.
• Establish close working relationships and serve as College liaison to University Communications, the Chancellor’s Office, Admissions, the Alumni Association, and others regarding information about the College’s programs, discoveries, faculty, staff, students and alumni.

• Manage and direct special communication projects for the Dean’s office.
• Provide oversight for the development, implementation and use of the CALS brand and its use with partnership programs and visibility; including development of brand guidelines and procedures.
• Direct the development, distribution and coordination of all CALS print and electronic information including key year-end reports.
• Efficiently and effectively manage the Communications Services budget to achieve the strategic communication and marketing goals of the College.

Other Responsibilities

Minimum Education and Experience

• Post-baccalaureate credentials in journalism, communications, public relations, marketing, agriculture, life science, or a relevant undergraduate degree and a minimum of five (5) years or greater of relevant experience may be substituted for the advanced degree.
• Experience in leading and managing a team of communications professionals.
• Experience in leading and coordinating public educational media relations’ campaigns from concept to completion.
• Experience in leading communications and messaging for organizational change.
• Experience working with and leading dynamic team projects; building and sustaining meaningful professional relationships that position the organization, its people and programs for success.

Other Required Qualifications

• Demonstrated ability in the creation and implementation of a dynamic, multidimensional, issues-based communication plan.
• Demonstrated ability in working proactively and establishing influential relationships with the media.
• Expertise is social media strategy and implementation.
• Exceptional organizational and communication skills (oral and written) along with the ability to work with faculty, administrators, and volunteers in a complex organization.
• Proven skills in written and verbal communication.

Preferred Qualifications

• 5-7 years or greater experience in journalism, communications, agriculture, life science, publications, or media and public relations.
• Exceptional organizational and communication skills along with the ability to work with faculty, administrators, and volunteers in a large, complex research university.
• Knowledge of and experience in the land grant system, agriculture, and life sciences.

Required License(s) or Certification(s)

• Valid Driver’s License required. 
• Valid NC Driver’s License within 60 days of start date.

Valid NC Driver's License required

Commercial Driver's License required

Job Open Date

Anticipated Close Date

Special Instructions to Applicants

Position Number

Position Type

Full Time Equivalent (FTE) (1.0 = 40 hours/week)

Appointment

Mandatory Designation - Adverse Weather

Mandatory Designation - Emergency Events

Is this position partially or fully funded on ARRA stimulus monies?

Department ID

AA/EEO

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