Job Description

In the spring of 2023, the Ad Council will be launching a groundbreaking Mental Health Initiative to holistically address the growing mental health crisis across numerous American populations. The initiative will be comprised of deep research and insights, a massive coalition of public and private partners, and an integrated communications campaign (media, social, digital, employer resources, etc.).

Job Summary:

The Insights & Analytics Manager will be responsible for supporting the team leading research and analytics-related activities for the Mental Health Initiative. This includes formative research, creative testing, and campaign evaluation. You will report to the VP, Insights & Analytics, leading research and strategy development for the initiative.

All effective campaigns start with a compelling strategy, and you will collaborate with not only cross-functional, internal teams, but also agency planners, media strategists, digital specialists, creatives, and others in all aspects of campaign research, planning, and evaluation. The Ad Council is a results-driven organization, and you will help implement and analyze quantitative and qualitative research, translating audience insights into action.

This position is great if you exhibit excellent analytical skills, a broad grasp of market research methodologies, the ability to communicate complex insights simply and effectively, strong written and oral communication skills, great project management skills, and a passion for social change.

This is a contract, remote employee role. This means that, while the position is at all times one of "at will employment", the Ad Council anticipates at present that the employment length would be approximately 6 months with the possibility to extend the contract. The compensation for this position is $6,000 monthly, paid semi-monthly. Contract employees will be eligible to participate in limited benefits and paid time off. Employees based local to an Ad Council office (NYC and DC) have the option to work in the office, if that is their preference.

What you'll do:

• Conduct landscape reviews and desk research around partnerships and trusted messengers in the mental health space.
• Lead the curation and coordination of resources in the online toolkits for partners, in collaboration with the Ad Council's digital team.
• Support Analytics team in capturing and reporting ongoing results on KPIs to understand campaign performance
• Coordinate research activities, working closely with the lead researcher for the initiative. This may include literature reviews, expert interviews, ethnographies, qualitative and quantitative research, creative testing, and rapid testing research. including drafting and distributing RFPs, awarding projects, and co-management and quality assurance of these projects.
• Analyze data, identify key research insights, and translate them into recommendations for action and optimizations.
• With campaign teams, provide thoughtful and insight-based creative feedback on creative assets, with lens toward audience viewpoint
• Work with Analytics team and cross-functional team members to track and manage data across multiple channels and KPIs, including media partnerships, website analytics and ground game efforts. Co-design, analyze and report on campaign tracking surveys, to monitor awareness, attitudes and behavior over time. This includes sampling and weighting procedures, questionnaire design, data quality assurance, data analysis, and reporting.
• Support key presentations and meetings with external agencies and partners, including scheduling and meeting notes as needed.
• Present key research findings internally, to external partners, and in other thought leadership opportunities.
• Develop and maintain internal resources to track and communicate about research activities – including calendars, project timelines, KPI trackers, internal folders, and PowerPoint slides.

What you bring:

• 3+ years relevant job experience, specifically work in with quantitative and qualitative research, including design, analysis and reporting.
• Strong analytical, organizational, and time prioritization skills.
• Ability to interpret and visualize data via Excel, PowerPoint, and data visualization tools
• Proven track record of curating insights and storytelling on qualitative and quantitative research, campaign performance, and implications (oral and written) to non-researchers
• Passion for having an impact in the mental health space; experience working on the topic of mental health is a plus
• Experience with multicultural marketing campaigns and coordinating multicultural market research.
• Familiarity with basic statistics; experience with SPSS a plus
• Familiarity with digital marketing metrics, such as website analytics and social media analytics.
• Proficiency with MS Office
• Ability to work East Coast hours.

Qualities of a Standout Candidate:

• Strong listening, collaboration, and communication skills.
• A curious mind and life-long learner.
• A creative problem-solver.

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