Leverage data and marketing resources in partnership with local branch teams to employ strategies for increasing the activation of insurance-based members (community members whose Y membership is paid for by their insurance provider) and acquisition of Healthy Returns Partners (the Y’s corporate membership program). Contribute high-level strategy and on-the-ground leadership with the ultimate goal of fostering achievement, belonging, and friendship in every member served through these initiatives.

Essential Functions:

• Act as the dedicated leader of two major membership initiatives at the YMCA of Snohomish County. Insurance-Based Membership
• Act as the dedicated leader for the Y’s Insurance-Based Membership offering.
• Create, propose, implement, and continuously improve activation strategies aimed at increasing the number of Insurance-Based membership units that regularly use the Y.
• Coordinate with branch leadership teams to bolster senior-focused events and programs.
• Partner with Marketing to create and maintain senior-focused collateral and advertising.
• Monitor data and regularly report on success of activation strategies and overall performance of Insurance-Based Membership Program.
• Partner with Accounting to perform periodic audits of insurance billing.
• Maintain awareness of changes to vendor contracts, processes, and standards.
• Partner with Marketing and local membership teams to ensure success of annual insurance re- verification efforts (when members’ insurance expires annually). Healthy Returns Partners (HRP) Program
• Act as the dedicated leader for Healthy Returns Partners (HRP), the Y’s corporate membership program.
• Create, propose, and implement activation strategies aimed at increasing the number of HRP members that regularly use the Y.
• Serve as Association point person for all HRP relationships and contracts.
• Partner with Marketing to create and maintain HRP collateral and advertising.
• Perform inbound and outbound marketing to acquire new HRPs.
• Ensure all elements of the HRP value proposition are made available to partners and delivered in a timely manner when requested.
• Facilitate in-person and virtual on-sites and similar events aimed at increasing activation and engagement of HRP members.
• Lead and contribute to continuous improvement of HRP processes.
• Monitor data and regularly report on acquisition of new HRPs and overall program performance.
• Create presentations, reports, and similar materials as needed.

Qualifications

• 3+ years of experience in membership, marketing, or sales
• Strong personal computer skills and experience with standard business software
• Must have strong interpersonal, public relations and communications skills
• Ability to exercise sensitivity in dealing with individuals of diverse socio-economic backgrounds, cognitive and physical abilities as well as individuals of diverse cultural and ethnic backgrounds

Y Culture:

• Build relationships with a diverse membership base in culturally responsive ways, connect members with one another and to the YMCA
• Exhibit Caring, Honesty, Respect and Responsibility
• Complete required training and certifications within established guidelines

Embrace Multi-Team Leader Core Competencies:

• Fosters a learning environment embracing diverse abilities and approaches
• Creates a sense of urgency and positive tension to support change
• Anticipates challenges that can sidetrack or derail growth and personal learning
• Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology

Physical and Mental Demands: The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this job.

Physical Demands:
While performing the duties of this job, employees are regularly required to sit, walk and stand; talk or hear, both in person and by telephone; use hands repetitively to finger, handle, feel or operate standard office equipment; reach with hands and arms; and lift up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and the ability to adjust focus.

Mental Demands:
While performing the duties of this job, employees are regularly required to use written and oral communication skills; read and interpret data, information and documents; analyze and solve non-routine and complex problems; may use math and mathematical reasoning; observe and interpret situations; learn and apply new information or skills; perform highly detailed work on multiple, concurrent tasks; work under intensive deadlines with frequent interruptions; and interact with members, staff, volunteers, and others encountered in the course of work, some of whom may be dissatisfied individuals.

Typical Working Conditions: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Typically interaction with others is busy, constant and occasionally interruptive. Work may be demanding at times. May require ability to work irregular hours. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Job descriptions represent a general outline of job duties, functions and qualifications. They are not intended to be comprehensive in nature. In addition, jobs evolve over time and therefore their description may not reflect the precise nature of the position at a given point in time.