Job Description

Marketing Communications Manager

Full-time, remote position (must live in NM)

Deadline for application: November 20, 2022

THE ORGANIZATION

The New Mexico Farmers’ Marketing Association (NMFMA) is a nonprofit educational organization dedicated to strengthening the local food system by supporting agriculture producers and cultivating strong networks for a healthier New Mexico. We do this through programs that support public education, food access, technical assistance for producers and local food outlets, nutrition education, and advocacy.

THE POSITION

The NMFMA’s unique statewide role working across the food value chain with numerous consumer-facing and producer-supporting programs requires extensive marketing communications within all sectors of the local food system. This includes educational outreach and marketing to the public, wholesale buyers, producers, food hubs, state agencies, and policy makers. Using a variety of communication methods to inform its many audiences, the NMFMA produces printed material, websites, social media, mobile messaging, radio, television and digital advertising, promotional products, and more. Recent growth fed by new federal and state funding in several key program areas are driving the need for additional communications support. These programs include the consumer SNAP Double Up Food Bucks and FreshRx produce prescription programs that provide low-income residents with nutrition incentives to help improve food security and nutritional health, along with the New Mexico Approved Supplier Program that provides small-scale producers access to institutional purchasing through the New Mexico Grown program.

The position will encompass a variety of marketing communications responsibilities connected to the above programs, as well as other marketing activities. The NMFMA needs a strategic thinker who carefully considers project goals and objectives, who offers creative solutions, and who can manage the variety of processes needed to deliver final products. The ideal candidate will have a strong portfolio of marketing work that shows an ability to write, conceptualize, and execute a variety of projects. A passion for local food, agriculture, and community health is a plus. The Marketing Communications Manager will be a key part of the communications team, and will report to the Executive Director.

RESPONSIBILITIES

Key areas of responsibilities include:

1) Program Specific Marketing (70%)

Lead the following efforts:

• The new “New Mexico Grown” website, including coordinating information from state agencies, and assisting NMFMA program staff to develop producer- and consumer-facing materials.
• All consumer marketing and outreach materials for the Double Up Food Bucks program including annual brochures, digital and radio advertising, posters, promotional products, and more.
• FreshRx program materials such as “welcome packets” for clinic patients, recipe flyers, etc.

2) Communications – General (20%)

Lead or support the following efforts:

• Content for the NMFMA’s three websites
• Legislative and policy communications
• Annual conference materials
• Press releases and media relations

3) Staff Supervision (10%)

• Supervise the staff Communications Coordinator and several communications contractors
• Help ensure the communications staff functions as a cohesive team

QUALIFICATIONS

Experience

• 5+ years of progressive marketing experience
• At least 3 years in consumer marketing that includes copywriting, website management, advertising, media relations, and/or social media
• Experience working with printers and other vendors
• Demonstrated understanding of marketing analytics
• Knowledge of the New Mexico food and agriculture industry (strongly desired)
• Work within a vibrant non-profit environment (desired)
• Managing a small staff (desired)

Education/ Training/ Skills

• Bachelor’s degree (strongly desired)
• Strong project management skills
• Ability toflex between strategic planning and project execution
• Proven skills at managing multiple projects simultaneously
• Strong interpersonal and multicultural communication skills and the ability to work effectively with a wide range of constituencies
• Computer literacy in MS-Word and Excel as well as Google Docs and Sheets
• Valid driver’s license (might include some travel)

OTHER

• Employee must live in New Mexico, have reliable internet access and the ability to travel to the Santa Fe home office occasionally. Additional in-state travel may be required.
• Relevant work experience can be substituted for academic credentials.

SALARY RANGE AND BENEFITS: Salary range: $29/hour- $33/hour ($60,320/per year- $68,640);

Health insurance, vacation, paid holidays, and more.

EQUAL OPPORTUNITY: The NMFMA is an Equal Opportunity Employer and is deeply committed to practices and programs that are fair, equitable, and inclusive. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, disability, age, or veteran status.

HOW TO APPLY: Send a cover letter, resume, and up to 7 work portfolio samples that show breadth of experience as PDF attachments to: nmfmaquestions @gmail.com with “Marketing Communications Manager” in the subject line. The portfolio samples can also be sent as an electronic link. If you do not include a cover letter or portfolio samples, your application will not be considered.

DEADLINE: Midnight, November 20, 2022

Job Type: Full-time

Pay: $60,320.00 - $68,640.00 per year

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Application Question(s):

• Did you attach the required cover letter to your application?

Work Location: Remote

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