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Faculty Specialist - SNAP-Ed Social Marketing Coordinator

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University of Maryland

Job Description

Position Number:

127538

Title:

Faculty Specialist

Functional Title:

Faculty Specialist - SNAP-Ed Social Marketing Coordinator

Category Status:

15-Fac.Non-Tenured,Continuing Con

Applicant Search Category:

Faculty

University Authorized FTE:

1.0

Unit:

AGNR-UME-Family and Consumer Sciences

Campus/College Information:

Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify you from employment.

Vaccine Protocol

The University of Maryland has made the safety of our students, faculty and staff, and our surrounding communities a top priority. As part of that commitment, the University requires that students, faculty, and staff on the UMD campus be vaccinated against COVID-19. As a prospective and/or a new employee at UMD, you will be required to comply with the University’s vaccination protocol. Proof of full vaccination will be required before the start of employment in order to work at any University of Maryland location. Prospective or new employees may seek a medical or religious exemption to the vaccination requirement at return.umd.edu and must have an approved exemption prior to the start of their employment. Failure to provide proof of vaccination or to obtain approval for a medical or religious exemption will result in the offer of employment being rescinded.

Position Summary/Purpose of Position:

This position is a 12 month, term appointment. The full-time position is part of the Supplemental Nutrition Assistance Program – Education (SNAP-Ed) conducted by the University of Maryland Extension. The Social Marketing Coordinator leads statewide efforts in expanding SNAP-Ed reach related to social marketing campaigns as may be determined by the AGNR College communication strategy. The position will be housed in the SNAP-Ed State Office in Columbia, MD.

Responsibilities Include:
  • Develop and lead statewide and local social marketing campaign materials for SNAP-Ed.
  • Explore new and innovative modalities to reach audiences with social marketing messages.
  • Ensure developed materials meet the goals and objectives outlined in the SNAP-Ed proposal.
  • Assist in the development and dissemination of training materials for SNAP-Ed educators and collaborators on utilizing social marketing messages and materials with collaborators and participants.
  • Ensure social marketing messages align with Policy, Systems and Environmental (PSE) changes at collaborator sites and to align with the direct education efforts occurring at the Maryland SNAP-Ed sites to establish a comprehensive model.
  • Work collaboratively with the state office team to write the annual proposal.
  • Forge partnerships in developing social marketing messages and tools.
  • Attend and contribute to Maryland SNAP-Ed staff development programs and regular communication with the statewide team, including direct work with the SNAP-Ed Evaluation Team to develop and measure program impacts through data collection.
  • Partner with AGNR communication office as needed.

Minimum Qualifications:

  • Bachelor’s Degree in nutrition, health education, marketing or a related field.
  • Experience conducting social marketing campaigns.
  • Applicants must be self-motivated, flexible, innovative, and resourceful with skills in conducting community-based education programs.
  • A valid driver’s license and access to an automobile for travel to sites across Maryland and to SNAP-Ed trainings.
  • Successful candidate is required to obtain a clear background check by the State of Maryland and the FBI.



Preferences:

  • Experience working with diverse community stakeholders.
  • Experience working with low income audiences, including adults.
  • Experience with social media recruitment and engagement.


Posting Date:

09/06/2022

Open Until Filled

Yes

Best Consideration Date

10/06/2022

Physical Demands

The employee will frequently lift and/or move program or educational items weighing up to 20 pounds

Diversity Statement:

The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.

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