| Employer Frequently Asked Questions |
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| What is Online Video Recruiting and Online Video Advertising? |
academicjobs.net
is the first higher education employment website
to help employers reach prospective employees
with a wide range of online video products. Online
videos are 1- to 5-minute online commercial video
advertisements. They play like commercials on
broadcast television, except they are viewed on
a computer screen. Online videos on academicjobs.net
cost employers thousands of dollars less than
it does to run a traditional 60-second television
ad. In many ways online videos are a better form
of advertising because they are targeted in ways
that few - if any - television commercials can
match. Your online video will be a precise message
that will connect with thousands of the people
you want to reach most - job seekers who want
to work at colleges and universities. |
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| Why should we choose online video recruiting and advertising tools over the ads we have always used? |
| When it comes to recruiting the
best workforce to your campus, video recruiting
is a powerful, memorable, and easy way to tell job
candidates why your school is a great place to work.
Today's higher education job seekers are more computer-savvy
and technically skilled than 10 years ago. Also
the ability to deliver high-quality video online
is extraordinary now compared to just five years
ago. With AcademicJobs your campus will have a wide
selection of video options including our exclusive
Video Institutional Profiles (VIPs) that allow job
seekers to view your video year-round on our site
even if your college has no jobs listed. Colleges
and universities with online video will enjoy recruiting
advantages over their competitors who lack a video
recruiting and advertising strategy. |
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| Will academicjobs.net
visitors click and view our videos? |
Yes. Research shows that online
video usage is growing rapidly among job seekers
and internet users in general. According to ComScore,
an Internet usage research firm, online users in
the U.S. watched 12.7 billion online videos in 2008,
an increase of 34 percent from the previous year.
The data also shows that 77 percent of all U.S.
Internet users had viewed online videos in 2008,
and that the average computer user annually watched
an average of about 273 minutes of online video
at home and at work. In a more recent study, Nielsen
- which tracks television and online video usage
- found that online video viewing in 2009 is up
53 percent from 2008.
The job seekers in academe that you want to hire
most are eager to learn about your institution.
And video is the new and attractive way to reach
them. Until academicjobs.net launched this year,
higher education job seekers could not view recruitment
videos on any other higher education employment
site. But now thousands of job seekers will be able
to view high-quality video showcasing your school
every day of the year on academicjobs.net. |
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| What is an Employer Print Profile? |
On academicjobs.net colleges and
universities can also have a print profile. Print
profiles include unlimited text, photos of your
campus, and links to key departments and programs
at your institution. Like our Video Institutional
Profiles, your print profile stays on academicjobs.net
for one year and is always viewable even when
your institution does not have jobs listed. |
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| What is the AcademicJobs Video Showcase? |
Our Video Showcase gives employers
a chance to be featured on the front page of academicjobs.net
in a prime promotional position. With the Video
Showcase, job seekers first see a color photo
above a three-line caption on the academicjobs.net
front page. When they click on the photo, they
are taken to a full-page ad that is dedicated
to your institution. That page has a video monitor,
which plays your video. The page also has 10 links
to departments and programs on your campus. Ten
color photos of your institution are also included
on this page, along with an interactive Google
map, and additional links to your campus career
development center and human resources department.
Job seekers who see your Video Showcase will have
an immediate, positive, and informative first
impression of your school before they see the
profiles of other employers. |
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| What is a
Video Premium Position ad? |
| If you have a high-profile leadership
position you need to fill, our Video Premium Position
advertising is the way to get the most impact for
your advertising dollars. Your ad will appear on
our largest ad spaces - on the right side of our
front page - and it will be rotated on to all pages
of our site. When the ad is clicked, it opens to
a full page describing your school and the position
you want to fill. A large video screen is also on
the page to play your selected video. For example
if your school is looking for a new dean of mathematics,
your video can feature a star faculty member who
is doing the kind of research and teaching that
will attract top professors to your campus. |
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| Our college
has videos we want to showcase on academicjobs.net.
How do we upload our videos to your website? |
| It is very easy. Our team of AcademicJobs
video specialists are friendly, seasoned professionals
and they here to help you any time. Normally your
video can be uploaded and showing on our site within
15 minutes. Please email our video support team
at admin@academicjobs.net or call them at 404-915-7300. |
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| Will I be
able to see a report detailing how many times my
video ads or Video Institutional Profile are viewed? |
| Yes. We will email you updates
and statistics showing how often your video was
viewed. |
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| How do you promote academicjobs.net and attract visitors to your site? |
1. We use several services to
make sure that academicjobs.net has a strong presence
on popular search engines such as Google, Bing,
Yahoo!, and others.
2. academicjobs.net advertises in newspapers, magazines
and on websites that server higher education job
seekers and the higher education community in general.
3. Our team members travel to higher education conferences
and organizational meetings around the U.S. including
the annual gatherings of the American Association
of University Professors (AAUP), the National Association
of College and University Business Officers (NACUBO),
the American Association of Community Colleges (AACC)
and the College and University Professional Association
for Human Resources (CUPA-HR). We believe that to
serve the higher education community well, we have
to be an active participant that is engaged and
informed about the issues that job seekers and employers
are facing everyday. So if you are attending an
upcoming conference, you will probably have an opportunity
to meet a representative from academicjobs.net there.
4. academicjobs.net is well established around the
Internet on various social media networks like Linkedin,
and Twitter. For example, our account on Twitter
is very popular and is one of the fastest-growing
higher education accounts on Twitter. AcademicJobs
currently has more than a thousand followers on
Twitter. Our followers include Ivy League universities,
college presidents, elite private colleges, community
colleges, large state universities, university human
resources departments, and job seekers from around
the world. |
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| Briefly, what can you tell me about the mission of academicjobs.net? |
| academicjobs.net is a global online
resource that connects job seekers and employers
to fill job vacancies at institutions of higher
learning. Through our unique and innovative website,
academicjobs.net aims to lead and modernize the way
higher education job seekers and employers find
and learn about each other online. For colleges
and universities worldwide academicjobs.net is the
ideal resource and business partner for using high-impact
advertising to achieve maximum marketing results.
For job seekers academicjobs.net is a must-use resource
for staying abreast of job-related news and trends
and for finding the best jobs in academe. |
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| What experience does the academicjobs.net team have that qualifies you to be a leader among higher education employment companies? |
While the academicjobs.net website
is new, the team behind it are not newcomers to
academe. The academicjobs.net team consists of
award-winning professionals who have served at
various levels of academic and corporate employment.
With more than 70 years of combined experience,
our areas of expertise include higher education
administration, academic human resources, university
career counseling and advising, and higher education-related
journalism. |
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| How has academicjobs.net been able to establish itself as a leader in video recruiting and video advertising? |
| We did quite a bit of research
before launching academicjobs.net. We wanted to offer
all the things that other sites offered like unlimited
job posting, cost-effective job bundles, and emailed
job alerts, but we also thought it was important
to offer much more. We talked to human resources
officials throughout academe and we talked to higher
education recruiters in several states. We chatted
with job seekers and we talked to many people who
were already using existing higher education job
sites. From these conversations we gathered that
many needs were not being met. There was a consistent
theme among nearly everyone we talked to: they felt
that existing higher education job sites could and
should be doing more to serve employers and job
seekers better. We also learned that there is strong
interest in video recruiting and video advertising.
From there, we began building a comprehensive job
site and higher education's first to provide a wide
range of video and recruiting tools to help employers
recruit better. Our goal is to be the best at providing
video solutions today and to remain the industry's
leader in this area in the future. |
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| What types of colleges, universities, and businesses does academicjobs.net serve? |
AcademicJobs aims to be a leading
professional resource for job seekers and employers
around the world. Job seekers will know us as the
ideal place to look for fantastic jobs in higher
education. Recruiters will know that if they want
to find and hire the best applicants, they can find
their next star hire on academicjobs.net.
Quality customer service and strong business partnerships
are keys to our long-term strategy and growth.
We are prepared to serve large state universities,
elite private colleges, community colleges, technical
colleges, historically black colleges and universities,
Ivy League universities, and international colleges
and universities. Also, K-12 organizations, distance
learning institutions, and national higher education
associations will find academicjobs.net to be helpful
and essential to their advertising and marketing
efforts. |
