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Market Research and Programs Evaluation Analyst
Job Description
Posting Number
PG193496EPInternal Recruitment
NoWorking Title
Market Research and Programs Evaluation AnalystAnticipated Hiring Range
$67,000-$72,000Work Schedule
Monday - Friday, 8:00 am - 5:00 pm; some nights and weekends as needed (Eligible for Hybrid Work arrangement)Job Location
Raleigh, NCDepartment
Poole College of ManagementAbout the Department
The Poole College of Management actively engages with industry and academia to create an innovative and collaborative intellectual environment that fosters learning, scholarship, and service. We’re deeply rooted in NC State’s history as a university that excels at science, technology, engineering, and math.
Our college’s diverse student body — over 4,000 students — hails from across North Carolina, the United States, and the world. Our faculty are thought leaders and field-tested experts with enduring ties to the world of business.
Poole College of Management has four academic departments: Accounting, Business Management, Economics, and Management, Innovation, and Entrepreneurship. We offer bachelor’s degrees in accounting, business administration, economics; master’s degrees in accounting, business administration (MBA), economics, management (including specialized degrees); as well as a doctoral degree in economics. Among our non-degree programs, we offer Executive Education and graduate certificates.
The college houses six initiatives fostering research, learning, and corporate engagement: Business Analytics Initiative, Business Sustainability Collaborative, Enterprise Risk Management Initiative, Entrepreneurship Clinic, Entrepreneurship Collaborative, and Supply Chain Resource Cooperative. The college is fully accredited by the AACSB.
To learn more about our College, visit: https://poole.ncsu.edu
Our college’s diverse student body — over 4,000 students — hails from across North Carolina, the United States, and the world. Our faculty are thought leaders and field-tested experts with enduring ties to the world of business.
Poole College of Management has four academic departments: Accounting, Business Management, Economics, and Management, Innovation, and Entrepreneurship. We offer bachelor’s degrees in accounting, business administration, economics; master’s degrees in accounting, business administration (MBA), economics, management (including specialized degrees); as well as a doctoral degree in economics. Among our non-degree programs, we offer Executive Education and graduate certificates.
The college houses six initiatives fostering research, learning, and corporate engagement: Business Analytics Initiative, Business Sustainability Collaborative, Enterprise Risk Management Initiative, Entrepreneurship Clinic, Entrepreneurship Collaborative, and Supply Chain Resource Cooperative. The college is fully accredited by the AACSB.
To learn more about our College, visit: https://poole.ncsu.edu
Essential Job Duties
The Market Research and Programs Evaluations Analyst at NC State Poole College of Management will lead the evaluation of Poole College’s program portfolio, driving data-driven insights to optimize performance and inform strategic decision-making by college leadership. The position will also lead a comprehensive rankings strategy for the college, ensuring accurate and timely submissions for national and international publications.
The role reports to the Director of Marketing and works closely with the Associate Dean of Academic Programs, as well as with assistant deans, and faculty directors of graduate and undergraduate programs.
Primary Responsibilities:
Market Research and Survey Design: 40%
- Lead the design, development and implementation of comprehensive surveys for key stakeholders (alumni, students, employers) to gather data in support of academic programs.
- Design unbiased surveys with clear objectives, targeting appropriate populations, and employing best practices for data collection and analysis.
- Independently manage the entire survey lifecycle: distribution, administration, data validation, cleaning, and interpretation.
- Synthesize and translate complex data into actionable insights, presented through clear reports, charts, and visualizations.
- Benchmark the college’s student outcomes against competitor institutions, performing a competitive analysis to identify areas of strength and weakness.
- Conduct comprehensive market research, utilizing secondary data to identify market trends, opportunities, and threats impacting academic program success.
- Develop strategic recommendations for program optimization, specialization, and portfolio development based on market demands and industry needs.
- Serve as a strategic partner to college leadership, providing data-driven insights to inform critical decisions regarding program effectiveness and future growth.
Programs Data & Rankings Management: 40% (graduate: 25%; undergraduate: 15%)
- Lead the college’s rankings strategy, collaborating with key program leads and stakeholders to ensure accurate and timely submission for national and international publications (U.S. News & World Report, QS, Fortune, etc.).
- Develop and implement data-driven strategies to elevate the college’s visibility and improve its position in key publications.
- Independently analyze ranking methodologies and criteria, proactively making recommendations to adapt strategies and improve the college’s competitive advantage.
- Identify and address data discrepancies or system flaws in university systems used for rankings submissions, driving improvements through process optimization and technology solutions.
- Champion the exploration and implementation of data, systems, software, and processes that enhance the delivery of academic programs and contribute to higher rankings.
Other Responsibilities
Other Duties Assigned: 20%
- Other duties as assigned include the evaluation of technologies that may enhance programming in the college.
Minimum Education and Experience
- Requires a post-baccalaureate degree, or a bachelor’s degree in a relevant field such as business, marketing, economics, sociology, psychology, statistics or a related field plus a minimum of two years of work experience.
Other Required Qualifications
- Ability to work independently, take initiative, and handle multiple projects simultaneously.
- Advanced research design skills with experience in quantitative and qualitative methodologies.
- Data analysis tools and software: Proficiency in data analysis tools and software commonly used for market research and program evaluation, like Qualtrics, Excel, (Google Sheets or SmartSheets), PowerPoint, Tableau, Power BI, SAS VA or similar.
- Report Writing: The ability to synthesize and interpret data and present findings.
- Exceptional attention to detail.
- Excellent project management and time management skills.
- Understanding of ethical considerations involved in survey design, including informed consent, data privacy, and confidentiality, to ensure the survey complies with ethical standards and regulations.
- Excellent communication and interpersonal skills to build positive relationships with stakeholders.
Preferred Qualifications
- Master’s degree preferred in Business Administration, Marketing Research, Educational Leadership, Sociology, or a closely aligned field with a focus on data analytics, research methodologies, or program evaluation.
- Demonstrated understanding of college rankings methodologies and their impact on program development and institutional reputation.
- Experience using statistical analysis software (R or Python) and enrollment management software (Slate) is highly preferred. Familiarity with email marketing/CRM platforms (e.g., Hubspot) is a plus.
- Knowledge of the higher education landscape, particularly business education, with a strong understanding of industry trends, best practices, and the unique needs of adult learners.
Required License(s) or Certification(s)
N/A
Valid NC Driver's License required
NoCommercial Driver's License required
NoJob Open Date
06/28/2024Special Instructions to Applicants
Please attach a cover letter, resume, and contact information for professional references.
Position Number
00110902Position Type
EHRA Non-FacultyFull Time Equivalent (FTE) (1.0 = 40 hours/week)
1.0Appointment
12 Month RecurringMandatory Designation - Adverse Weather
Non Mandatory - Adverse WeatherMandatory Designation - Emergency Events
Non Mandatory - Emergency EventDepartment ID
200101 - Dean's Office-college Of ManagAA/EEO
NC State University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, age, sexual orientation, genetic information, status as an individual with a disability, or status as a protected veteran. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-515-3148 to speak with a representative at the Office of Institutional Equity and Diversity.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or workatncstate@ncsu.edu.
Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.
NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.
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